16 December 2022, Mumbai
The Pant Project has launched customised denims. With this launch, India’s leading e-tailor for custom-made men’s bottoms now caters to all segments with its formals, chinos, and denim categories. The classic jeans in black and blueare the highest quality breathable, stretchable, and durable.
The brand is banking on its affordable pricing to boost sales. The Pant Project was launched in India in October 2020 during the Covid pandemic and currently offers a full-service e-tailor solution for custom-made pants for men across India. The brand was founded in the belief that a truly world class digital solution to custom-tailoring does not yet exist in India.
The products are stitched to perfection in state of the art modern facilities by experienced craftsmen who are empowered with cutting edge technology.Customers can pick their exact waist size and length and add the initials of their name on the pants. The brand offers free reverse pick-ups and alterations. Fabrics are sourced from India's leading producers. The pants are machine-washable and have plenty of stretch in them for all-day comfort.
The brand sees huge potential for growth in the coming years and is eyeing a million customers over the next two years with a target revenue of Rs 100 crores.