20 February 2023, Mumbai
Birla Cellulose will introduce the weaver community to fibers like viscose, modal, and excel, which are relatively price stable. The aim is to create awareness about natural, sustainable and durable alternatives and preserve a precious art like handloom weaving. Till date Birla Cellulose has trained 1500 artists, across seven states and supplied 5.5 lakhs of yarn annually. Given that the cost of silk yarn is often exorbitant and out of reach for the mass market, Birla Cellulose has blended silk fabrics which preserve the luxurious feel of pure silk while being competitively priced. Modal-made products have a lustrous shine, brilliant color, and luxuriously soft feel reminiscent of silk. Birla Cellulose’s brand, Liva, nurtures the Indian textile value chain contributing to a more sustainably produced fiber that also resolves the breakage issue these weavers face with traditional threads. Further, with its robust supply chain supported by regional partners, Birla Cellulose ensures timely and consistent delivery of quality yarn that meets all of their customers’ needs, helping boost weavers’ production capacity. With its versatile R&D center continuously engaged in developing new yarns and fabrics with regional partners, Birla Cellulose has helped commercial bulk fabric manufacturers develop new bases for printing with the latest, in-demand yarns or by changing the weaving patterns.
