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Brands face near term losses as retailers shut stores due to COVID 19

Brands face near term losses as retailers shut stores due to COVID 19

With the COVID -19 virus rapidly crawling into the skin of humanity worldwide, apparel brands and retail companies are likely to be severely impacted in the near term as government orders shut down malls, shops etc and initiates lock-down across states. In this uncertainty, near-term growth may see sharp deceleration given higher concentration of ... Read more

India’s e-commerce competition heats up as Reliance joins the race

India’s e-commerce competition heats up as Reliance joins the race

The Indian e-commerce sector, which saw several ups and downs in the past decade, has completely transformed the shopping patterns of consumers. Though the sector’s growth slowed around the middle of last year, it eventually regained pace and grew particularly in Tier II and III cities. This growth was led by two of India’s largest e-co... Read more

Coronavirus threatens retail jobs, revenue growth in India

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling non essential items like clothes and jewellery by 75 percent so far and is likely to cause widespread job losses. About 40 per cent of the six million employees working in India's modern retail sector could likely... Read more

Despite FDI relaxations, single brand retailers choose local partners for…

Despite FDI relaxations, single brand retailers choose local partners for India

The Department for Promotion of Industry and Internal Trade (DPIIT) recently clarified that single brand retailers, owned by foreign companies, can fulfill their local sourcing requirements by procuring goods produced in units based in special economic zones (SEZs). It further clarified these goods to be sourced by the single brand retailers need t... Read more

Tracking the imaginative approach to a Fabindia's evolution

Tracking the imaginative approach to a Fabindia's evolution

Shubha Patvardhan, Professor of management at the UD’s Alfred Lerner College of Business and Economics, and J Ramachandran from the Indian Institute of Management Bangalore in their award-winning paper ‘Shaping the Future: Strategy Making as Artificial Evolution’ put forward a unique idea that to successfully shape their futures, ... Read more

Tjori dedicates itself to beauty and strength of traditional Indian herit…

Tjori dedicates itself to beauty and strength of traditional Indian heritage

With its rich traditions and culture, love for ethnic wear never fades in India. Though many new trends and styles have been introduced lately, ethnic wear continues to be the garment of choice for Indian consumers, especially during festivals. “Another factor that attracts young Indians to ethnic wear is the influence of celebrities and soci... Read more

With innovative collections, Lotto to focus on retail expansion in Tier I…

With innovative collections, Lotto to focus on retail expansion in Tier II, III cities

With its name derived from the last name of its founders, Lotto is synonymous with technological and design innovation in the world of sports. The brand has created a niche for itself in Indian sportswear by targeting value segment customers. It’s recent launches Dinamica and Breeze offer lifestyle products for customers seeking more options ... Read more

Hail Women: Transforming looks with unique collections

Hail Women: Transforming looks with unique collections

Incepted in 2018, Hail Women-an online women’s high fashion professional wear startup aims to end morning wardrobe struggles of all working women. Offering an array of Western formal business attire including dresses, skirts, all-day tops, blouses, trousers and suits, the brand offers clothes inspired by European style. “Modern yet clas... Read more

Ruff to focus on domestic and international retail expansion

Ruff to focus on domestic and international retail expansion

Recent innovations like colored jackets, trendy blazers and fancy denim jackets have helped Ruff to maintain its futuristic outlook. Launched in 1980, Ruff is the first brand in the country to address the needs of kids segment. “Venturing into casual wear for boys in 1995, we have never looked back since then,” notes Sohail Patca, Direc... Read more

North Mist eyes the international market with new products

North Mist eyes the international market with new products

India’s first organic cotton menswear brand NorthMist, has mostly stayed pivotal to its initial ranges of products. However, now, the brand plans to diversify its product range. “We plan to launch women’s wear and a recycled cotton sweatshirt collection in the next few months,” notes Arijit Mazumdar, Founder & CEO of the... Read more

New technologies, cost-effectiveness to boost Indian textile business

New technologies, cost-effectiveness to boost Indian textile business

Having 15 offices and 500 professional employees across India, IIGM is India’s leading technology and service provider. The company, which recently participated in the GTE exhibition, offers embroidery, CAD systems, sewing, automation or cutting. To this, the company recently added new products like exhaust fans, cooling systems, electrificat... Read more

Customized saris, signature collections, Odhni woos women ethnic wear

Customized saris, signature collections, Odhni woos women ethnic wear

Preference for ethnic wear for festivals, weddings and other special occasions besides daily wear has given a huge boost to the segment. Keeping this in view, ethnic wear brand Odhni  launches two new collections every month alongwith special collections during festivals periods. The brand recently launched an exclusive signature collection &l... Read more

Wrangler’s new Traveler Lite denim is a combination of comfort and style

Wrangler’s new Traveler Lite denim is a combination of comfort and style

This season Wrangler launches “Traveler Lite Jeans”, widening their best-selling range “Traveler”. Traveler uses a knit-fabric combination that looks like denim but feel like sweat pants. With the new addition of Traveler Lite, the brand has notched up comfort quotient by using innovative knit fabric made with hollow yarn, m... Read more

Rangriti taps growing demand for ethnic wear with accelerated retail grow…

Rangriti taps growing demand for ethnic wear with accelerated retail growth

Offering traditional clothes with a modern twist has been the USP of ethnic wear brand Rangriti which recently launched a new range of fashion jewelry across India. The brand, established to cater to the middles class, offers jackets, kurtas, shrugs, Indie tops, bottom wear like palazzos, skirts, fusion pants, slim pants, stoles, scarves and ethnic... Read more

Women’s wear brand AKS Clothing to continue focus on in e-commerce

Women’s wear brand AKS Clothing to continue focus on in e-commerce

Nidhi Yadav, Founder and Creative Head of AKS Clothing believes brand building is a committed, persistent and intellectual exercise. The brand, which recently launched three new collections, offers premium fast fashion at affordable rates. “Our products include capes, tunics, long maxi with collars, lehengas, indo-western tops and spaghetti k... Read more

Neva Garments launches new SweatfFree Spring Summer collection 2020

Neva Garments launches new SweatfFree Spring Summer collection 2020

Neva Garments recently launched a new Sweatfree technology treated activewear collection for people suffering from excessive sweating. Made from R|Elan Kooltex 2.0 fabric, the garments in this collection absorb sweat from a person’s skin and transfer it to the upper layer of fabric from where it evaporates into the air. This enables a person ... Read more

Ethnicity brings Indian fashion alive with new collections

Ethnicity brings Indian fashion alive with new collections

Being ‘India inspired; Ethnicity aims to offer exceptional shopping experiences to enliven Indian expression of fashion. The brand, which plans to launch a new festive collection soon, introduces capsule collections inspired by Indian art forms every fortnight. “We fulfill rising demand of our customers by offering them a good mix of tr... Read more

Shingora to increase online presence, cover more regions across India

Shingora to increase online presence, cover more regions across India

Starting with a single handloom in 1976, Shingora has come a long way to become a premium luxury brand. A leading manufacturer of scarves, shawls, throw blankets, cushion covers, shrugs, ponchos, ties and belts, the Shingora recently launched a new collection focusing on duppattas. “Made from a wide range of colors, designs and techniques, th... Read more

The commandments in the retail & business of Fashion

The commandments in the retail & business of Fashion

Abhay Gupta, Founder & CEO – Luxury Connect and Author of the book ‘The Incredible Indian Luxury Bazaar’ recently alluded his thoughts on the evolving scenario in the luxury landscape. With the rapidly evolving consumer taste and changing preferences, brands and stylists alike are struggling to keep pace. An onrush of gl... Read more

Uniqlo to expand to Mumbai and Bangalore

Uniqlo to expand to Mumbai and Bangalore

After three stores in New Delhi, Uniqlo is now looking to open stores in Mumbai and Bangalore. The Japanese apparel retailer has exceeded its targets by 30 per cent in value terms. In winter, a lot of products went out of stock by mid-December and the retailer had to airship products multiple times. As of now Uniqlo sources from India cotton shir... Read more

India’s luxury market grew at six per cent

India’s luxury market grew at six per cent

India’s luxe market is growing at 6.6 per cent. Hermes’ revenue from operations in India rose 11 per cent from the previous year. Net profit increased 55 per cent. Louis Vuitton’s net profit in India rose 24.5 per cent in fiscal 2019. However Christian Dior which deals in leather bags, fashion apparel and accessories reported a ne... Read more

Pahwa Group: Ensuring comfort for garment workers since the last 30 years

Pahwa Group: Ensuring comfort for garment workers since the last 30 years

A well-entrenched global group known to offer “End-to-End Solutions in Air Treatment”. One of the fastest growing adsorption technology groups in the world today, the Pahwa Group focuses on energy smart and green technologies. Operating within a broad framework of 'environment and energy', the group offers advanced environmental control... Read more

India could exploit the opportunity presented by Coronavirus

India could exploit the opportunity presented by Coronavirus

The Coronavirus (COVID 19) outbreak in China is likely to affect Indian textile and apparel industry, in many positive ways. A recent press release by the Clothing Manufacturers Association of India (CMAI) reveals, the prevailing situation along with uncertainty over the commencement of production is posing a major issue for Indian manufacturers wh... Read more

H&M to make inroads small town India

H&M to make inroads small town India

H&M plans to expand its presence in Tier II and III cities of India. The brand is seeing a growing demand for its apparel beyond metros. At present, almost 50 per cent of its store presence is in Tier II cities while the rest in metros. The Swedish retailer, which has 47 stores across the country, has aggressively expanded in India over the las... Read more

Women’s brand Mustard Fashion to expand retail across India and beyond

Women’s brand Mustard Fashion to expand retail across India and beyond

Never losing its focus on quality, Mustard Fashion is constantly improvising its working. The brand, that manufactures and markets designer apparels for women in regular and plus sizes, recently launched an ethnic wear and Indian partywear collection. With a presence both online and offline, Mustard Fashion offers kurtis, western tops, T-shirts, t... Read more

V-Mart Retail targets having 300 stores by next fiscal

V-Mart Retail targets having 300 stores by next fiscal

V-Mart Retail plans to open around 40 stores in 2020-21. The value fashion and lifestyle product retailer already has 260 stores in almost 195 locations across India, largely in Tier II and III cities. So there will be a total of 300 outlets by next fiscal. Stores are opened with an average lifecycle of around ten years to 20 years. The company i... Read more

Three Indian designers shortlisted for LVMH prize

Three Indian designers shortlisted for LVMH prize

Three Indian designers, Priya Ahluwalia, Kaushik Velendra and Supriya Lele are among 20 shortlisted for the LVMH prize for young fashion designers. Priya Ahluwalia is an Indian-Nigerian menswear designer. She uses archival fabrics from Adidas for the ready-to-wear pieces. Kaushik Velendra is a Chennai born men’s wear designer. He continues h... Read more

Reliance Retail listed in Deloitte’s Global Powers of Retailing 2020 inde…

Reliance Retail listed in Deloitte’s Global Powers of Retailing 2020 index

Reliance Retail’s revenue increased 88.4 per cent in fiscal 2018 as compared to fiscal 2017. The retailer operates more than 10,000 stores in the country. The company figures in Deloitte’s Global Powers of Retailing 2020 index. The Indian retail major secured the 56th spot this year against the 94th rank the previous year. Reliance Ret... Read more

Popular women’s lingerie maker Groversons launches first international ra…

Popular women’s lingerie maker Groversons launches first international range

Incepted with the aim of making comfortable and fashionable lingerie for every Indian woman, Groversons has been building a lingerie heritage for over six decades. The brand caters to a wide variety of taste with its styles, fabrics, colors and patterns. Recently, Groversons launched its first international range that “uses premium lace, rose... Read more

109 F to expand retail footprint

109 F to expand retail footprint

Launched in 2006 by Creative Lifestyles, 1090F is a leading women’s western wear brand. In a relatively short span of time, the brand has seen tremendous success in overseas markets like the UAE, Kuwait, Qatar, Saudi Arabia, Nepal and Iraq. At the moment, the brand is engaged in consolidating its operations by closing down non-profitable stor... Read more

Coronavirus Impact
LEADERS SPEAK

Rahul Mehta, Chief Mentor, CMAI

The only way to avoid this blood bath is massive Government support. 
Rahul Mehta Chief Mentor CMAI“India’s Garment Industry is currently going through its worst ever crisis The current lockdown of the country – is a death blow to these smaller units. Most of them will simply not have the resources of surviving for any length of time even after the markets reopen. This is because even after they reopen, markets are highly unlikely to return to its normal buoyancy for at least another 10 to 12 months, if not more. Payments against current dues are likely to be delayed by Retailers, who are fighting their own battles for survival. Pending orders are also going to be cancelled. I estimate the markets to show a minimum of 30-40% drop in business till at least August, and then take another 10 to 12 months to come back to where it was prior to March 2020. I anticipate massive job losses, especially at the production floor level and Marketing departments. The only way to avoid this blood bath is massive Government support.

Sandeep Jain Managing Director, Monte Carlo

Sandeep Jain Managing Director Monte CarloCoronavirus will have a bad impact on the industry as all inventories are stuck. Goods in transit are not being sold. Goods are stuck in warehouses, so there’s total loss. We plan to cut down our winter production depending on how long it goes on. We’ll have to sell more goods on discount. If this ends in April, it will be fine and if it prolongs to June, it will be very difficult for the industry. I think it should end by end of April, as the government has taken some measures for that. The measures announced by the finance minister are not much in favor of the industry. It’s more about regulatory compliances. If she had announced a package whether for interest of GST relief, it would have benefitted the industry more.”

Kamal Kushalani, Founding Director, Mufti

Kamal Kushalani Founding Director MuftiFollowing government directives closed all our stores and offices. Hopefully, this will be controlled in 21 days and markets open up. Both our spring/summer and autumn/winter collections are likely to be impacted as almost all production for summer is ready. We are sitting on stocks and there is no sale and absolutely no cash-flow. When markets open, we’ll have to look at demand and how much stocks are cleared. We have ordered stocks for autumn/winter which needs to be cleared without any disruption to our partners. We need to work on this together. Discounts depend on how these 21 days pan out and how much we are able to control. After that we have to look at demand and consumer sentiment and think ahead. We don’t have a plan ready as yet. Nobody has experienced anything like this before. This is not a slowdown it is a shutdown. At a time like this, government has to push up demand. But first, they need to control the spread with this lockdown. This will enable them to trickle down further spread this in itself is an achievement. Until then, uncertainty will loom making it difficult for the industry.

Satyen P Momaya CEO , Celio Future Fashion

Satyen P Momaya CEO Celio Future Fashion“We are looking at how to adjust to a new and challenging reality along with protecting the safety of our employees. Being a fashion retailer, we need tombalance the current season’s merchandise while working on possible buy reduction for the coming season. I foresee the market to remain challenging for at least a quarter even after things settle down and stores open as we fall in the non essential category and consumer sentiment will not be at its best. Therefore, I foresee a 20 per cent reduction in demand for subsequent months. We need to look at all costs to protect our bottomline and also manage the working capital. These are tough times and teams with character and determination will win.”

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TRENDSPOTTING 2020
EXCLUSIVE

12 mantras to maintain brand competitiveness in tough times

12 mantras to maintain brand competitiveness in tough times

A visionary academic leader and persuasive administrator, Professor Dr Darlie O Koshy is well known for transforming several educational institutions like the National Institute of Design (NID), Ahmedabad where he served... Read more

‘We are focusing strongly on the innerwear category’

‘We are focusing strongly on the innerwear category’

Kavindra Mishra, Managing Director, India Business and Asia Pacific, Pepe Jeans, speaks exclusively to DFU Publications about the brand, its initiatives and the global denim industry. What is Pepe Jean’s mission... Read more

‘CMAI needs to take a leap into the next level’: Rahul Mehta

‘CMAI needs to take a leap into the next level’: Rahul Mehta

Rahul Mehta has been unanimously re-elected the President of Clothing Manufacturers Association of India popularly known as CMAI for the year 2018 - 2020. Under his leadership, CMAI has been growing leaps and bounds. He ... Read more

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SUSTAINABILITY THE WAY FORWARD

Revenues of Big Bazaar to drop on lockdown

Future Retail-owned Big Bazaar expects its overall sales to drop due to poor sales of its non-essential items during the 21-day lockdow... Read more

Arvind Fashions defers investment plans

Arvind Fashions has deferred plans to raise capital via a rights issue Considering the current countrywide lockdown to combat the sprea... Read more

Shoppers Stop’s new creative logo supports liver health

Fashion and beauty brand, Shoppers Stop has introduced a creative which promotes liver health. The logo transforms its identity into a ... Read more

Brands embrace social media to grow fan base

With shops shutting and a lockdown across India brands are embracing social media to increase their fan base as shoppers stay home. The... Read more

Coronavirus: Apparel brands defer collections, store openings

Most apparel brands have stopped orders of fall-winter collection as they know that they would end up with excess inventory from the pr... Read more

Future Group companies lose 48-68 per cent business due to CONVID-19

The Covid-19 pandemic induced stock market carnage coupled with high debt levels has put Future Group promoter Kishore Biyani in a tigh... Read more

Adarsh Gill to focus on affordable fashion

Designer Adarsh Gill expects the slowdown to especially impact luxury fashion sales and therefore, plans to focus on her affordable clo... Read more

Malls seek bailout from the government for shutdown period

Malls seek a bailout from the government to compensate for losses incurred during a mandatory shut down period due to coronavirus outbr... Read more

Sameer Aggarwal replaces Krish Iyer as new CEO for Walmart India

Effective April 1, 2020 Walmart has appointed Sameer Aggarwal to the position of chief executive officer of its India, replacing Krish ... Read more

Retail job losses pegged at 8 million

“With revenue at Indian retailers selling non-essential items such as apparel and jewellery taking a huge hit, it will inevitably... Read more

Ikea shuts online sales

Ikea, the home furnishing giant has stopped its online sales in India, because of lockdown called to prevent Coronavirus spread. Consid... Read more

CMAI urges for government help to deal with coronavirus crisis

In the wake of the current Coronavius outbreak, CMAI has made certain representations to the government on all the issues confronting t... Read more

Screen Print India 2020 Mumbai edition postponed

Taking into account the public health concerns, travel restrictions and market volatility due to the Coronavirus outbreak, Messe Frankf... Read more

Raw Mango closes four stores in India

Women’s wear brand Raw Mango has closed four flagship stores in India and postponed upcoming international trunk shows but remain... Read more

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling ... Read more

Relaxo Footwear’s brand Bahamas’ launches new campaign with Salman Khan

Relaxo Footwears’ brand Bahamas has launched a new TV campaign featuring Salman Khan as it looks to widen its reach, especially a... Read more

Hidesign to expand retail network in India, overseas

Hidesign, the Pondicherry-based premium leather accessories maker, aims to expand the network in India and overseas markets this year. ... Read more

Sale of online retailers decline

COVI-19 has resulted in sales of specialised online retail verticals, such as Lenskart, Myntrz, Nykaa, Pepperfry, FirstCry and Zivame, ... Read more

Aditya Birla Fashion and Retail shuts stores till March 31, 2020

Considering the emergent situation due to the spread COVID-19 and to support several initiatives taken by the central and state governm... Read more

COVID -19 Impact: Raymond closes manufacturing and retail

Raymond, the leading brand for fabrics and apparel, has closed down all its manufacturing facilities and the retail stores, due to glob... Read more

Raw Mango closes four stores in India

Women’s wear brand Raw Mango has closed four flagship stores in India and postponed upcoming international trunk shows but remain... Read more

Hidesign to expand retail network in India, overseas

Hidesign, the Pondicherry-based premium leather accessories maker, aims to expand the network in India and overseas markets this year. ... Read more

Relaxo Footwear’s brand Bahamas’ launches new campaign with Salman Khan

Relaxo Footwears’ brand Bahamas has launched a new TV campaign featuring Salman Khan as it looks to widen its reach, especially a... Read more

Aditya Birla Fashion and Retail shuts stores till March 31, 2020

Considering the emergent situation due to the spread COVID-19 and to support several initiatives taken by the central and state governm... Read more

Zodiac launches ‘Vivace Silk Touch’ collection

Zodiac Clothing’s brand Zodiac has launched a stunning range of shirts bursting with joie de vivre and colors for summer 2020. Kn... Read more

Retailers woo customers with discounts, free shipping

After closing stores to limit the spread of the COVID-19, several retailers are dangling site-wide discounts and free shipping to entic... Read more

Retailers Association of India asks government for assistance and tax aid

The RAI has requested the Department for Promotion of Industry and Internal Trade, the Prime Minister, and the Ministry of Finance to a... Read more

Kiabza witness increase in e-commerce sales

Second hand branded clothing retailer Kiabza has seen an increase in demand through its e-commerce store as young Indians from varied l... Read more

Women’s wear brand W launches footwear line

TCNS Clothing’s women’s wear brand W has launched its first ever line of footwear and recently opened a store in Hanumangar... Read more

Walmart India launches new programme for MSMEs

American retail giant, Walmart, has always expressed its commitment towards India through its support to the large Indian MSME communit... Read more

Retailers take safety measures

As the number of COVID-19 related cases rise in India retailers have adopted various measures to ensure the safety and hygiene of emplo... Read more

Ikea shuts shop

Ikea will shut down its store in Hyderabad. Ikea’s online store will, however, be open for shopping. The Swedish retailer has tak... Read more

Luxury brand Coach launches SS'20 in India

Global luxury brand, Coach recently launched its Spring Summer 2020 collection in India. Inspired by the idea of authentic self express... Read more

Future Retail to focus on affordability for growth

The company will offer the lowest price across categories like food and apparel amid the Covid-19 outbreak, which has led to an economi... Read more

Online sales of fashion brands dip due to mall closures

For fashion and lifestyle brands, which are already witnessing a steep decline in offline sales due to closure of malls in several stat... Read more

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