- 1. Ajio drives ‘Premium-for-the-Many’ shift with new collection
- (Apparel)
- 18 March 2026, Mumbai In a strategic move to capitalize on India’s "premiumization" wave, Ajio has launched the exclusive ‘Dhurandhar x Ajio’ merchandise collection ahead of the March 19, 2026, release ...
- Created on 18 March 2026
- 2. Ajio forays into quick commerce with Ajio Rush – a new four-hour delivery service
- (Apparel)
- 21 July, Mumbai 2025 Reliance Retail's online fashion and lifestyle platform, Ajio has forayed into the fast-growing quick commerce segment with the launch of a new service offering four-hour delivery ...
- Created on 21 July 2025
- 3. Ajio showcases new ASOS Transition range at LFW X FDCI 2025
- (Fashion)
- Fashion and lifestyle platform, Ajio showcased its new ASOS Transition range at the Lakme Fashion Week (LFW) X FDCI 2025. Offering a vibrant mix of shirts, trousers, co-ord sets, etc, the range was endorsed ...
- Created on 01 April 2025
- 4. Ajio launches debut AI-generated advertising campaign
- (Retail)
- Ajio has launched its debut advertising campaign created entirely using generative AI. Titled ‘The Great Fashion Price Crash,’ the campaign promotes the upcoming ‘Ajio All Stars Sale’ and emphasizes the ...
- Created on 08 March 2025
- 5. Reliance Retail to launch Shein on Ajio platform
- (Apparel)
- ... platform Ajio. The Indian government had banned the Shein app in June 2020 following escalation of India-China border conflict. Shein was among the over 50 Chinese apps banned then by the ministry of ...
- Created on 24 December 2024
- 6. Ajio collaborates with H&M to bring 10,000 styles on online the platform
- (Retail)
- ... online platform, Ajio. The collaboration aims to expand H&M's online footprint in India while offering affordable, high-quality fashion to a broader customer base. The partnership aligns with Relianc ...
- Created on 30 September 2024
- 7. Ajio launches British brand Asos in India
- (Apparel)
- 24 August 2024, Mumbai Bringing the British fashion brand to India, fashion e-tailer Ajio recently launched Asos on its platform. This addition strengthens Ajio’s repertoire of top exclusive international ...
- Created on 24 August 2024
- 8. Ajio launches new ethnic wear collection with Netflix
- (Apparel)
- Reliance Retail-owned fashion e-tailer Ajio has launched a new ethnic wear collection in partnership with Netflix. Inspired by Sanjay Leela Bhansali’s web series ‘Heeramandi: The Diamond Bazaar,’ the ...
- Created on 25 April 2024
- 9. Ajio makes big strides in Q4 FY24 with 1.6 mn new customers and strategic growth initiatives
- (Retail)
- Reliance Retail's e-commerce platform, Ajio, has reported impressive growth in the fourth quarter of FY24, adding a significant 1.6 million new customers to its platform. This surge highlights Ajio's growing ...
- Created on 28 February 2024
- 10. Ajio adds 1.6 million customers in Q4 FY’24
- (Retail)
- E-commerce venture by Reliance Retail, Ajio added 1.6 million customers to its platform in Q4 FY24. With a network of over 5,000 delivery nodes spanning the country, Ajio prioritises a seamless shopping ...
- Created on 26 February 2024
- 11. Ajio eyes Rs 6 crore EBITDA in December
- (Retail)
- Becoming the group’s first online venture to turn profitable, Reliance Retail’s online fashion business, Ajio is expected to achieve an EBITDA of Rs 6-8 crore in December. The company’s performance can ...
- Created on 22 December 2023
- 12. Myntra, Ajio kick off mega sales amidst wedding season boom
- (Retail)
- Online fashion retailers Myntra and Ajio have unveiled their highly anticipated sales events: 'End Of Reason Sale' and 'Big Bold Sale,' respectively. Strategically timed to coincide with the upcoming wedding ...
- Created on 11 December 2023
- 13. Ajio collaborates with Dhruv Kapoor for an accessible fashion collection
- (Brands-To-Retail)
- Dhruv Kapoor and Ajio have teamed up to launch a wallet-friendly collection on the fashion e-commerce platform. With an Average Selling Price (ASP) of Rs 5,000, the collection boasts of 35 styles, including ...
- Created on 08 December 2023
- 14. AJIO Launches AllOGRAM
- (News)
- 03 November 2023, Mumbai IN BRIEF Reliance Retail's AJIO has launched AllOGRAM, a new content-based interactive shopping platform with a focus on direct-to-consumer (D2C) brands. Latest Textile Events ...
- Created on 03 November 2023
- 15. H&M’s Indian market strategy now includes the Ajio platform
- (Retail)
- ... store. In 2019, the Swedish brand started retailing through ever-growing e-commerce fashion and beauty giant Myntra and now Reliance Retail’s successful online store Ajio features in H&M India’s e-commerce ...
- Created on 10 October 2023
- 16. AJIO's Sale Soars with Tier 2, 3 Market
- (News)
- 21 June 2023, Mumbai AJIO, the fashion e-tailer under Reliance Retail, celebrates its most successful edition of the 'Big Bold Sale' (BBS) to date, with tier 2 and 3 markets driving the remarkable performance. ...
- Created on 21 June 2023
- 17. Reliance Industries Launches Ajio Street
- (Apparel)
- 30 May 2023, Mumbai Reliance Industries, led by India's wealthiest individual Mukesh Ambani, is leveraging its successful playbook strategy to conquer the fashion market with low-cost products. Ajio ...
- Created on 30 May 2023
- 18. Ajio Street Targets Tier II-IV Cities: Unlocking Fashion Potential
- (Start-Up)
- 05 April 2023, Mumbai Ajio Street, the new marketplace from Ajio, is expected to offer a wide range of affordable fashion items including clothing, footwear, and accessories for men, women, and children. ...
- Created on 05 April 2023
- 19. Marcowagon launches XINT exclusively on Ajio
- (Start-Up)
- 20 March 2023, Mumbai XINT, a fashion and lifestyle brand is launched by Macrowagon exclusively on Ajio. XINT is known for its premium quality fabric and 100% EU-tailored garments made from sustainable ...
- Created on 18 March 2023
- 20. Ajio, sneaker destination for enthusiasts
- (Start-Up)
- 03 February 2023, Mumbai Ajio caters to all types of sneaker enthusiasts. The shopping platform has all types of classics and the latest drops, from top charts to insights. It has the alma mater ...
- Created on 03 February 2023
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