- 21. Growing Love for Pre-Loved: India's secondhand fashion sales rise with GenZ in the lea
- (Apparel)
- ... market is estimated at Rs 15,000 crore, and projections indicate it will reach Rs 65,000 crore by 2030. Consumer demographics: The study identifies Gen Z and millennials as the primary drivers of this ...
- Created on 07 May 2025
- 22. Peter England adds The League of Legends range to the Gentlemen’s League collection
- (Brands-To-Retail)
- India's leading menswear brand from Aditya Birla Fashion and Retail, Peter England has launched The League of Legends range in its Gentlemen's League collection, Originally introduced in 2023 as a tribute ...
- Created on 25 April 2025
- 23. Ajio launches debut AI-generated advertising campaign
- (Retail)
- Ajio has launched its debut advertising campaign created entirely using generative AI. Titled ‘The Great Fashion Price Crash,’ the campaign promotes the upcoming ‘Ajio All Stars Sale’ and emphasizes the ...
- Created on 08 March 2025
- 24. Max Fashion celebrates Gen Z customers with new #IYKYDK collection and campaign
- (Apparel)
- 01 February 2025, Mumbai Max Fashion's #IYKYDK (If You Know, You Don't Know) campaign celebrates the individuality and self-expression of Gen Z customers. The campaign recognizes, rather than a monolithic ...
- Created on 01 February 2025
- 25. Tmrw to expand brands’ reach amongst Gen Z and millennial shoppers
- (Apparel)
- ... particularly among Gen Z and millennial shoppers. The company leverages technology and omni-channel strategies to drive growth for its portfolio of fashion brands. It has made significant investments ...
- Created on 11 January 2025
- 26. The Pant Project engages Gen Z with experiential denim installation at IIT Bombay
- (Apparel)
- ... to creativity and individuality. Targeting Gen Z, the activation encouraged festival-goers to interact with the installation by doodling, spray-painting, and leaving their mark. This immersive experience ...
- Created on 26 December 2024
- 27. Blackberrys to launch new campaign with US-based agency Leo Burnett
- (Apparel)
- 20 November 2024, Mumbai Apparel brand Blackberrys plans to launch its new brand film and campaign along with its wedding collection in partnership with US based communications agency Leo Burnett. Catering ...
- Created on 20 November 2024
- 28. HOADPL to repurchase 40% stake from US-based General Atlantic
- (Apparel)
- 19 November 2024, Mumbai A prominent fashion design company, House of Anita Dongre (HOADPL), plans to repurchase nearly 40 per cent of its stake from the US-based private equity firm General Atlantic ...
- Created on 19 November 2024
- 29. The Modern Maharaja: How Gen Z men are redefining ethnic wear in India
- (Apparel)
- 30 October 2024, Mumbai India's Gen Z males are rewriting the rules of engagement with traditional clothing. Gone are the days when kurtas and sherwanis were reserved for weddings and festivals. This ...
- Created on 30 October 2024
- 30. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers
- (Apparel)
- 29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...
- Created on 29 October 2024
- 31. India’s hybrid retail model sees a resurgence of high streets as malls continue to grow
- (Apparel)
- ... experience, high streets are seeing a resurgence, due to factors like convenience, affordability, and a personalized shopping experience. High streets on the rise High streets are gaining momentum, ...
- Created on 18 October 2024
- 32. Gen Z rewriting retail rules, and brands turn the spotlight on this evolving consumer landscape
- (Apparel)
- Gen Z, the digital natives born between 1997 and 2012, are rapidly emerging as the key consumer segment in India. With their unique preferences and behaviors, they're keeping fashion retailers on their ...
- Created on 14 October 2024
- 33. Snitch hits 25 stores, targets Gen Z expansion
- (Retail)
- ... and caters to Gen Z men with a modern, streetwear-inspired aesthetic. Snitch, which began as a direct-to-consumer label in 2020, has rapidly expanded its physical presence across India. With plans to ...
- Created on 26 September 2024
- 34. Fashion vertical FWD helps Myntra grow Gen Z customer base to 16 million
- (Apparel)
- 18 September 2024, Mumbai Myntra’s Gen Z-focused fashion vertical and an app-in-app feature, FWD helped the e-commerce platform double its Gen Z customer base from 8 million in mid-2023 to 16 million ...
- Created on 18 September 2024
- 35. Rising incomes, increasing demand to drive resurgence of value fashion market in India
- (Apparel)
- 17 September 2024, Mumbai Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
- Created on 17 September 2024
- 36. Bradford License India joins US-based Fruit of the Loom as its official licensing agency
- (Apparel)
- 17 September 2024, Mumbai Bradford License India has partnered with US-based apparel brand Fruit of the Loom as its official and exclusive licensing agency in India. Through this partnership, the licensing ...
- Created on 17 September 2024
- 37. India's Gen-Z, the new consumer powerhouse that’s reshaping retail market
- (Apparel)
- 11 September 2024, Mumbai India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behaviors ...
- Created on 11 September 2024
- 38. Reid & Taylor Apparel selects Eggfirst as its creative agency
- (Apparel)
- 26 August 2024, Mumbai A premium brand known for its trendsetting and high-quality men’s fashion, Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. This ...
- Created on 26 August 2024
- 39. India's online fashion, lifestyle market set to boom, Gen Z leading the charge, finds anew stud
- (Apparel)
- ... This growth is being fuelled by a combination of factors, including rising disposable incomes, increasing internet penetration, and a burgeoning young population with a penchant for online shopping. Gen ...
- Created on 09 August 2024
- 40. Urbanic launches new range ‘Savana’ for Gen Z women
- (Apparel)
- UK-based fashion brand, Urbanic has launched a range titled Savana for Gen Z women. Focusing on modern trends, Savana uses proprietary AI production procedures to reduce inventory waste and support sustainability. ...
- Created on 12 June 2024
