Modenik Lifestyle's innerwear brand, Dixcy Scott, has launched a new campaign to connect with Gen Z men by promoting self-confidence. Developed in collaboration with creative agency TBWA India, the campaign ...
Leading menswear brand Mufti has launched a new sub-brand named ‘400050’, pronounced ‘Four Triple Oh Five Oh’. Catering to Gen Z shoppers, this brand offers casual, oversized garments in select Mufti EBOs ...
Established by Didier Lecoanet and Hemant Sagar, Indo-French designer label, Genes Lecoanet Hemant has expanded its footprint in the Indian market with the inauguration of its sixth store in Delhi.
Situated ...
... the emerging paradigms, powered, assisted, and augmented by Generative AI (GenAI), which is in effect a transformative technology akin to what is popularly known as 'ChatGPT'.
This piece explores the ...
... by groundbreaking life-changing technology like Generative AI (GenAI).
Video Insights
That is GenAI's job; GenAI must have done something very right as this innovative force is fundamentally restructuring ...
20 February 2024, Mumbai
GenAI sets value across supply chains; Traditional fast fashion faces mounting challenges, but digital fashion, fueled by tech advancements, emerges as a powerful alternative. ...
19 January 2024, Mumbai
India’s retail sector is about to get a futuristic AI makeover. As per a recent survey by EY, AI (Gen AI) promises to unlock hidden insights from mountains of data, revolutionising ...
04 January 2024, Mumbai
Rewind 2023
The year 2023 marked a pivotal moment for the Indian apparel retail sector, navigating both triumphs and challenges as it rebounded from the pandemic blues.
Amidst ...
Apparel brand Shivanii has launched a new gender–neutral collection. The ready-to-wear collection offers androgynous styles, neutral color palettes, inclusive sizes and diverse campaign. It promotes a ...
At the 'Myntra Tech Threads' event held in Bengaluru, Tokyo Talkies, the fast fashion brand under Brand Studio Lifestyle, received the prestigious title of 'Gen Z Brand of the Year' from Myntra. Acknowledged ...
... Vietnam, and Sri Lanka. In response, Dr. S. K. Sundararaman, Chairman of SIMA, issued a press release outlining urgent appeals. These include requests to the Chief Ministers of Tamil Nadu, Andhra Pradesh, ...
... global issues within the apparel industry. The convention emphasized the need for a more robust, intelligent, and sustainable sector. Moving Beyond Transactional Practices: Fostering Collaborative Supply ...
26 October 2023, Mumbai
The GenovaJeans initiative celebrated the new generation of jeans and brought together a community of passionate people dedicated to this iconic garment. 30 prominent industry ...
04 October 2023, Mumbai
The 13th Annual General Meeting (AGM) of the Indian Technical Textile Association (ITTA) was held on September 25, 2023, at the Orchid Hotel in Mumbai.
The meeting was chaired ...
30 September 2023, Mumbai
On the occasion of the Global Fashion Summit: Boston Edition 2023, Global Fashion Agenda (GFA) has released the 2023 edition of the Fashion CEO Agenda, a concise report to support ...
... of 5.4 per cent from 2023 to 2030.
Young India
With India being a country with the youngest population in the world, the Gen Z innerwear trends of fashionable design, comfortable fit, and trendy sustainable ...