20 October 2025, Mumbai
Following a successful launch in Mumbai, Reliance Retail's premium fashion and lifestyle brand, Azorte, has expanded its footprint in South India with the opening of a new store at Phoenix Marketcity, Chennai.
Spanning an impressive 15,211 sq ft, this new location advances Azorte’s goal of reimagining fashion retail by seamlessly blending technology, inclusivity, and contemporary style.
To celebrate the launch, actor and youth icon Krithi Shetty inaugurated the store on October 18, engaging with fans and shoppers and celebrating the city’s dynamic fashion spirit.
Azorte positions itself as India’s only fashion ‘neostore,’ specializing in global trends adapted to local preferences. The store offers an extensive collection across women’s wear, men’s wear, kids' apparel, and accessories. The brand operates under the core philosophy of ‘Your Safe Space,’ aiming to create a welcoming environment that champions individuality and self-expression.
To offer consumers a frictionless shopping journey, the store is equipped with several advanced retail innovations such as smart trail rooms, interactive digital screens, RFID and QR code technology and self-check-in and check-out counters.
Dhaval Doshi, Head-Marketing, Azorte, notes, the store is designed to offer customers a holistic ‘experience that blends fashion, technology, and individuality seamlessly.’
With the opening of its Chennai location, Azorte now operates a total of 43 stores across India, continuing its mission to deliver immersive, tech-driven retail experiences in major metropolitan areas.
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