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Retail 2024-01-29

Slow festive season dampens Indian retail in December 2023

30 January 2024, Mumbai

Indian retailers faced a lackluster holiday season in December 2023, with overall sales growth of just 4 percent compared to the previous year. Even with holiday discounts and the wedding season boosting some sectors, consumer spending remained muted across most categories.

Interesting data-points

Sales in December grew by a meager 4 per cent despite discounts and the wedding season. Sales across South India soared by 7 per cent while sales in North, West, and East India lagged behind. The sales growth in South India was driven by high-value purchases like cars, houses, and electronics on EMI, while discretionary spending took a hit.

Like-for-like sales in existing stores dipped by 5 per cent as retail continued to struggle with sluggish demand due to inflation.

With inflation showing no signs of abating and global economic uncertainties looming, the upcoming months could be challenging for retailers. Adapting to changing consumer preferences and offering attractive financing options for high-value purchases may be the keys to weathering the storm.

Retail 2024-01-29

Shoppers Stop revenue rises in Q3, buoyed by expansion and beauty focus

Shoppers Stop, the iconic Indian department store chain, recently released its Q3 results for the fiscal year 2023-24, painting a mixed picture. While the headline numbers showed a decline in net profit, there were also bright spots that suggest the company is on the right track with its strategic initiatives.It demonstrated resilience amidst a slowdown in discretionary spending, posting a 7 per cent YoY growth in quarterly sales for Q3FY24. This performance, along with strategic investments in expansion and a focus on the booming beauty segment, paints a cautiously optimistic picture for the company's future.

Revenue on the rise, profits drop

On the positive side, Shoppers Stop's revenue from operations for Q3 was Rs 1,240.88 crore, a 8.83 per cent year-over-year (YoY) growth. This uptick was primarily driven by a 6.63 per cent increase in standalone revenue and a 15.55 per cent jump in revenue from its subsidiary, Crossword Bookstores. Growth was particularly impressive considering the ongoing macroeconomic headwinds and inflationary pressures. It suggests that Shoppers Stop's strategic focus on smaller towns and cities, coupled with its renewed emphasis on the beauty segment, is paying dividends. Growth was driven primarily by the department stores segment, which saw a 6.63 per cent increase in sales. However, the Hypercity segment continued to struggle, with a 13.37 per cent decline in revenue. This highlights the need for Shoppers Stop to focus on revitalizing its Hypercity stores to unlock their full potential.

However, the positive revenue story was overshadowed by a sharp decline in profitability. Shoppers Stop's net profit for Q3 fell 41.27 per cent YoY to Rs 36.85 crore. This was significantly lower than analysts' expectations and raised concerns about the company's cost management and operating efficiency.

Financial performance (last 3 years)

Metric	FY22	FY23	FY24 (Q3)	YoY Change (Q3)
Sales	Rs 2,713 Cr	Rs 3,498 Cr	Rs 1,207 Cr	+7per cent
EBITDA	Rs 464 Cr	Rs 355 Cr	Rs 219 Cr	-8per cent
Net Profit	Rs 112 Cr	Rs 111 Cr	Rs -177 Cr	N/A
ROE	39.23per cent	-53.64per cent	N/A	N/A

Analysing its performance in the last three years indicates though revenue remained positive YoY it has fluctuated within a narrow range over the past three years. Profits has struggled, even showing a net loss in Q3FY24. This raises concerns about their cost structure and efficiency. The negative ROE further highlights the challenge in generating returns for shareholders.

Strategic growth pillars

So what has been the main catalyst for growth in Shoppers Stop’s business.

Beauty: This segment emerged as a clear winner, contributing 18 per cent to overall sales. Shopper Stop's focus on customer engagement and in-store experiences, including makeovers and masterclasses, has paid off. The opening of a state-of-the-art Beauty Store at Bengaluru Airport further strengthens the company's commitment to this segment.

Intune: This ‘Fashion for All’ format is proving successful, with four new store openings in Q3 and a planned expansion to 24 stores by FY24 end. The high full-price sell-thru (65 per cent) and strong acceptance for family shopping with a 27 per cent kidswear mix bode well for Intune's future.

Beauty Distribution: This business clocked Rs 39 crore in sales with an expanded network of over 334 doors. The addition of new brands like Armaf and Soda Makeup demonstrates Shopper Stop's commitment to diversifying its distribution portfolio.

Store Expansion: The company remains on track to meet its guided store expansion target for FY24, adding 13 stores in Q3 and 33 YTD. This includes department stores, beauty stores, Intune stores, and an airport store.

Challenges and outlook

Despite the positive performance, Shopper Stop faces challenges like intense competition from online retailers and changing consumer preferences. Shopper Stop faces intense competition from online retailers like Amazon and Myntra, offering wider selection and convenience. The company needs to continue innovating, focusing on personalized experiences, and strengthening its omnichannel presence to stay ahead of the curve.

Categorywise growth

Metric	Q3FY24	FY23	YoY Change
Sales	Rs 1,207 Cr	Rs 1,122 Cr	+7%
EBITDA	Rs 219 Cr	Rs 240 Cr	-8%
Beauty Segment	+10%	+8%	+2%
Private Brands Mix	13%	12%	+1%
Apparels Mix	19%	20%	-1%

The company's focus on strategic initiatives like beauty, Intune, and store expansion, along with its commitment to providing personalized experiences, can help it navigate the changing retail landscape and secure a brighter future. However, continued innovation and adaptation will be crucial for Shopper Stop to maintain its position as a leading retailer in the Indian market. Strengthening omnichannel presence by integrating online and offline experiences, leveraging loyalty programs, and providing personalized recommendations is one way ahead.

Meanwhile Shoppers Stop is actively pursuing a strategic expansion plan, targeting smaller towns with less competition. This strategy aims to tap into the growing demand for premium shopping experiences in these regions and broaden the company's customer base. Recognizing the booming beauty market, Shoppers Stop is significantly enhancing its offerings in this segment. The company is introducing a wider range of international and niche brands, creating dedicated beauty sections within stores, and offering personalised consultations. This focus on a high-growth segment is a positive move that could drive future revenue and profitability.

Changing consumer preferences is another challenge it faces today with consumers increasingly shifting towards value-driven purchases and experiential shopping. To combat it Shoppers Stop needs to expand private label offerings, introducing curated collections, and invest in interactive in-store experiences like workshops and events. Then there is the issue of high operational costs with high rentals and reliance on traditional brick-and-mortar stores that squeeze margins. Shoppers Stop can deal with it by optimizing store network, exploring smaller format stores, and diversifying into adjacent businesses. Shopper Stop is often associated with high-end products, potentially alienating cost-conscious shoppers. It needs to broaden product offerings to cater to diverse price points, promoting value deals and discounts, and emphasizing on affordability alongside quality.

Moreover their online presence lags behind competitors, hindering reach and engagement. It needs to invest in website and app revamp, enhancing mobile shopping experience, and leveraging social media platforms effectively.

While Shopper Stop faces significant challenges, it’s actively implementing strategies to address them. By focusing on omnichannel integration, value-driven offerings, operational efficiency, and a reimagined brand perception, the company can regain its footing and compete effectively in the evolving retail landscape.

Financial Highlights

Q3FY24 Sales:Rs 1,207 Cr (over 7% YoY)
EBITDA:Rs 219 cr (GAAP)
Beauty Segment:Over 10% growth; led by fragrance (41%) and makeup (6%)
Private Brands Mix: 13%
Apparels Mix:19%
Ethnic Women's Wear:7% growth
Capex Investments:Rs 51 Cc (Q3), Rs 162 cr (YTD)

Retail 2024-01-29

Shoppers Stop revenue rises in Q3, buoyed by expansion and beauty focus

Reliance Retail crosses Rs 80,000 crore revenue milestone in festive quarter

Driven by strong sales across all major segments, Reliance Retail, the retail arm of Reliance Industries, delivered a stellar performance in the festive quarter ending December 2023. The company’s net profit soared 32 per cent to Rs 3,165 crore, propelled by a 24 per cent rise in revenue from operations to Rs 74,373 crore. This impressive growth was further amplified by crossing the Rs 80,000 crore mark in gross revenue for the first time, reaching Rs. 83,063 crore.

Festive cheer resonated across the company's diverse portfolio. Encompassing brands like Fresh Signature and JioMart, the grocery basket witnessed a remarkable 41 per cent Y-o-Y growth. The fashion and Lifestyle segments, including Ajio and other formats, also posted a healthy 28 per cent growth. Even the consumer electronics segment, with Reliance Digital and MyJio Store, saw a 19 per cent jump in profit, thanks to new launches and flagship models.

This robust performance was further bolstered by the company's strategic initiatives. Reliance Retail added 252 new stores to its network, expanding its reach to 18,774 stores across India. Its digital commerce and new commerce initiatives continued to gain traction, contributing 19 per cent of the total revenue. Customer engagement reached new heights, with Reliance Retail recording 320 million transactions and a 24.7 per cent increase in its registered customer base to 293 million.

Highlighting the company’s rapidly expanding physical and digital footprint Mukesh Ambani, Chairman and Managing Director, Reliance Industries, lauded the retail segment's impressive performance,. He emphasized on the company's commitment to enrich customer experience through new brands and offerings. He also acknowledged the societal value generated by its New Commerce initiatives, which support small merchants through technology.

Retail 2024-01-22

Nykaa expands offline with debut store in Aurangabad

Mumbai-based beauty giant Nykaa has made its debut in Aurangabad by bringing its diverse range of beauty products and expert advice to a new audience. Located at Nirala Bazar, the new store boasts of an extensive selection of popular brands like Huda Beauty, Maybelline New York, The Ordinary, Nykaa Cosmetics, Kay Beauty, etc.

This expansion comes on the heels of Nykaa's strong financial performance, with a 50 per cent increase in consolidated net profit to Rs 7.8 crore in Q2 FY23. The company operates over 180 stores across formats like Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks.

With its debut in Aurangabad, Nykaa continues to tap into the growing demand for beauty products in India, particularly outside major metropolitan centers. The store's arrival is sure to be met with enthusiasm by beauty enthusiasts in the city, offering them convenient access to a curated selection of top brands and expert guidance

Retail 2024-01-19

Nykaa expands offline with debut store in Aurangabad

The Souled Store opens new physical outlet in Mohali

Clothing brand The Souled Store has opened its first brick-and-mortar outlet in Mohali to add to its retail presence in Punjab. Located in the city’s CP67 Mall, the store houses the brand’s cartoon print collections.

The store houses a dazzling array of graphic t-shirts and sweatshirts featuring some of India’s most favorite cartoon characters. From Wonder Woman and the Powerpuff Girls to Marvel and Disney heroes, even Japanese anime stars, the store offers something for every cartoon buff. The store also boasts a selection of merchandise inspired by the beloved novel and film series Harry Porter.

Located conveniently on Airport Road, CP67 Mall is already a popular shopping destination in Mohali, housing other clothing brands like Vitamins, M&S, Lifestyle, and Max Fashion. The Souled Store's arrival adds a unique and exciting element to the mall's mix.

Retail 2024-01-27

The Souled Store opens new physical outlet in Mohali

Liberty opens doors at Lulu Mall in Lucknow

Footwear giant Liberty has expanded its footprint in north India with a brand new store at Lulu Mall Lucknow. This stylish addition promises to be a one-stop shop for shoe enthusiasts of all ages and preferences.
The store caters to every step of life, from tiny beginnings to confident strides, making it the perfect destination for families looking for quality footwear.
Stepping inside, customers are greeted by dedicated sections for each of Liberty's popular brands. Ladies seeking chic yet comfortable options can explore Senorita, while Healers offers a haven for those prioritizing ultimate comfort. Leap, Coolers, and Lucy & Luke complete the brand lineup, ensuring there's something for everyone.
The back wall of the store is a treasure trove of stylish accessories, featuring women's handbags and essential shoe care products. Gents haven't been forgotten either, with a selection of work shoes, briefcases, and casual sandals waiting to be discovered.
Headquartered in Karnal, Haryana, Liberty Footwear boasts a rich history dating back to 1954. With six manufacturing units churning out an impressive 60,000 pairs daily, it's no surprise Liberty has become a global footwear powerhouse. This new Lucknow store adds another chapter to their success story, bringing their diverse range of footwear closer to customers in Uttar Pradesh.

Retail 2024-01-20

Liberty opens doors at Lulu Mall in Lucknow

The Pant Project opens first physical store in Mumbai

Mumbai-based specialist in bottom wear, the Pant Project has opened its first physical store in the city's bustling Bandra neighborhood. The store is designed to allow customers to experience the brand's trousers in person, as they can touch and feel them.

“The Pant Project recognises the importance of a physical touchpoint and is looking to expand its omni-channel footprint across India," the brand announced.
The Bandra store allows customers to explore the unique features of The Pant Project's trousers, such as the all-weather essentials that visitors can spray and test for water repellency or the ripstop pants that customers can test with a rock for tear strength.

Following the launch of its maiden store, The Pant Project plans to expand into other cities across the country. The brand's long term goal is to form a network of physical stores to function as community building centers and customer experience hubs, according to the label.

Launched in 2020 as a digital native brand, The Pant Project offers customisable trousers for men and women. The brand currently offers over 250 styles of bottom wear, ranging from formal options such as chinos to athleisure styles such as joggers.

Retail 2024-01-19

The Pant Project opens first physical store in Mumbai

Twamev unveils flagship store in Delhi

Indian luxury brand Twamev has entered the New Delhi market with the launch of its expansive flagship store in the city. Spanning a majestic 10,000 sq ft, the store promises an unforgettable shopping experience that celebrates individuality and elevates occasion wear to a whole new level.

This Delhi flagship is the brand's second physical store, following its successful debut in Bengaluru in July 2023. With its sights set on further expansion across India, Twamev is poised to become a leading force in the luxury occasion wear landscape, offering a captivating blend of heritage and modern sensibilities for the discerning Indian customer.

Catering to diverse personalities, Twamev's collections cater to a diverse range of personalities. The brand offers everything from the elegance of sherwanis and kurtas for men to the breathtaking lehengas, gowns, and sarees for women, each piece is crafted with meticulous attention to detail and a touch of contemporary flair.

Retail 2024-01-27

pé de chumbo brings Portuguese glamour to India's with new collection

Portuguese luxury brand pé de chumbo has arrived in India with its new Autumn-Winter collection. Founded by Alexandra Oliveira, pé de chumbo is renowned for its playful yet sophisticated pieces, perfect for a special occasion or a red carpet event.
This A/W collection draws inspiration from the ‘caretos,’ masked characters in Portugal's vibrant northern carnival. Fringed wool costumes translate into playful fringes and a bold color palette, with metallics like gold adding a touch of red-carpet glamour.
Oliveira understands the importance of color in different markets. While gold and sparkles play up the party theme, neutral tones offer a more casual option. The same silhouette can become versatile, with a black shirt appealing to Italians and a gold version finding favor in the Middle East. In India, pé de chumbo, in collaboration with AiSPi, aims to customize designs to suit local preferences.
The construction of each piece is a signature element. Thread "draws" the garment, creating 3D volumes and textured surfaces that open or close depending on the design. This seamless technique allows for effortless transformation, from beach party chic with flip-flops to red carpet elegance with the right accessories.
The key to balancing playfulness and sophistication lies in styling. A pé de chumbo dress can be dressed down for a pre-wedding party in India or transformed into a red carpet stunner with the right accessories. It's all about versatility and adaptability, letting the wearer define the occasion.
pé de chumbo's arrival in India promises to inject a dose of Portuguese flair into the party season. With its unique fabrics, playful designs, and adaptable elegance, the brand is sure to win the hearts of those who appreciate quality craftsmanship and effortless style.

Retail 2024-01-20

pé de chumbo brings Portuguese glamour to India's with new collection

Retail revolution on the horizon with Generative AI

19 January 2024, Mumbai

India’s retail sector is about to get a futuristic AI makeover. As per a recent survey by EY, AI (Gen AI) promises to unlock hidden insights from mountains of data, revolutionising the way customers shop and sell.

Historic view

Traditionally, retail relied on data for insights, but Gen AI takes it a step further. It dives into the messy, unstructured data goldmines, extracting gems that were once hidden.

Hence, around 71 percent of surveyed players, mostly from retail, plan to adopt this AI wizard within a year.

Prognosis

Almost 88 percent believe Gen AI will have a significant influence on their businesses, primarily on customer experience (76 percent envision hyper-personalized shopping journeys!).

By 2025, EY predicts a 20 percent profitability boost for the sector, fueled by both reduced costs and happier, spending-spree shoppers.

Presents huge opportunity

India, with its IT prowess and local retail needs, could become a global Gen AI hub.

But challenges lurk amidst the excitement. Privacy concerns about location tracking for targeted promotions necessitate transparent data usage. And there's the skills gap, with 80 percent being less than fully prepared, with many relying on tech partners for implementation.

Angshuman Bhattacharya, EY leader, aptly calls Gen AI a 'seismic shift.’ Boards, CEOs, and CIOs need to lead this charge, balancing innovation with responsibility, he adds.

Quick insights

Mood-Infused Style Portals:

Ditch the aisles, dive into your dream closet. Groceries pirouette on your fridge - AI orchestrates the culinary tango. (Maintains rhythm and playful imagery)

Retail Sorcery:

Cravings conjured, not bought. AI sculpts your desire in pixels, from designer threads to feast-fit-for-a-king. Reality? Just a wish away. (Highlights the "out of thin air" aspect and adds a touch of luxury)

Foresightful Shopping:

Smarter than smart pants: self-healing clothes, never-empty pantries, homes that morph with your vibe. AI reads your needs before your thoughts do. (Emphasizes the intuitive and adaptive nature of AI)

Tailored Experiences:

Mass production? So last season. AI paints your retail canvas, every brushstroke a reflection of you. Shop your story, made to order. (Connects the idea of personalization to self-expression)

Ethical Oasis:

Try-ons, not returns. Sourcing with a conscience. AI guides you to values-aligned haven, where mindful choices sing louder than siren calls. (Emphasizes the positive impact of AI on sustainability and conscious consumerism)

Latest Textile Events

Retail 2024-01-19

Reliance Trends: Evolving Landscape of Indian large format retailers in 2024

23 January 2024, Mumbai

In a series of articles, DFU looks at how, over the years, India’s Large Format Retailers (LFR) have performed and are strategizing future success with new challenges and New Age consumers.

From Value King to Omnichannel Champion: Reliance Trends redefines its appeal

Forget the image of overflowing bargain bins and a discount-driven frenzy. Reliance Trends, the ubiquitous apparel giant within the Reliance Retail behemoth, is shedding its "value king" crown and weaving a new narrative—one where trend-conscious threads, seamless omnichannel experiences, and strategic expansion hold the needle.

While affordability remains a cornerstone, Trends is no longer just a destination for budget-conscious shoppers. It's redefining its appeal, catering to diverse segments, embracing digital integration, and venturing beyond metros to become a one-stop shopping champion for the evolving Indian consumer.

Here is a look at this transformation and how Trends is stitching together a future that promises convenience, variety, and value for the modern Indian shopper.

Riding on a reshaping market

The Indian apparel market is projected to reach a staggering $190 billion by 2025, and Reliance Trends is weaving itself into its very fabric. But the landscape is shifting.

Online and offline experiences are morphing into one, demanding seamless omnichannel journeys. Shoppers crave more than just clothes; they seek homewares, beauty, and more under one roof.

And beyond the familiar metros, Tier II and III cities are buzzing with rising disposable incomes, attracting retail expansion. This dynamic defines the market Trends is navigating, one where value remains king but convenience, variety, and a strategic eye beyond brick-and-mortar reign supreme.

Strategies for success

Reliance Trends isn't just a value king anymore. They're spreading out across India with over 1,400 stores with brands like Trends, Centro, and JioFashion, catering to every wallet and whim. From trendy threads in "HyperModa" to premium picks, they're stitching affordability into every segment. They're also playing tech maestro, wielding JioMart for seamless online integration, click-and-collect options, and in-store kiosks that blur the lines between physical and digital.

But Trends isn't just about clothes anymore. They're sniffing out the demand for holistic experiences, adding homewares and kidswear in select stores to become the one-stop shop for families. What’s more, Trends is venturing into Tier II & III cities, with over 1,400 outlets and tapping into the rising disposable incomes in these untapped markets.

This isn't just a retail evolution; it's a redefinition of convenience, variety, and value for the modern Indian shopper.

Financial Performance

Year	Revenue (INR Crore)	EBITDA (INR Crore)	Store Count
2021	8,925	1,182	1,250
2022	10,122	1,345	1,378
2023 (estimated)	11,246	1,510	1,422

(Source: Company annual reports, industry research)

Challenges and Opportunities

Trends' future isn't just stitched together; it's locally sourced! Think fresher fashion and lower costs, potentially giving FabIndia's sustainability focus a run for its money.

And just like Lifestyle, they are recommending trends you didn't know you needed riding on data. For JioMart, online sales are about to skyrocket with tighter integration into this retail behemoth. Trends is also going hyperlocal in Tier II & III cities, experimenting with smaller stores tailored to local tastes and needs.

Remember the "Big Diwali Bonanza"? That's Trends' value DNA on full display, attracting budget-conscious shoppers in droves. It's not just a sale, it's a glimpse into the future – one where Trends thread convenience, variety, and value into every corner of the Indian retail landscape.

Reliance Trends faces competition from online giants like Myntra and Ajio, as well as brick-and-mortar players like Max and Lifestyle. However, its extensive network, diverse brand portfolio, focus on value, and omnichannel integration offer promising opportunities for future growth.

The Bottom Line

Reliance Trends is weaving a multi-threaded narrative, moving beyond its value-focused image. By catering to diverse segments, embracing omnichannel experiences, and expanding into smaller cities, the brand is aiming to become a one-stop shopping destination for the value-conscious Indian consumer.

Whether it can claim the top spot in the increasingly competitive Indian apparel retail landscape remains to be seen, but its dynamic strategy and focus on adapting to evolving preferences are worth watching.

Latest Textile Events

Retail 2024-01-23

Lululemon's Indian Metamorphosis: From Athleisure to Soulful Sanctuary

Forget the sculpted bodies and sleek leggings, Lululemon is shedding its athleisure skin and embracing the vibrant tapestry of Indian wellness. More than just a market expansion; the brand’s move is a pilgrimage to a nation's soul, a quest to become a beacon of well-being, not just a brand.

Going beyond laser-focused activewear, Lululemon's stores now pulsate with the gentle hum of meditation chants and the scent of locally sourced incense, transformed into havens of "Mindful Movement." Walls adorned with vibrant Warli paintings showcase apparel that transcends mere sportswear. Each garment whispers tales of comfort and sustainability: sari-inspired leggings embrace Indian heritage, while kurtas crafted from recycled fabrics champion eco-consciousness.

Going deeper than just the physical, Lululemon is weaving itself into the very fabric of Indian wellness, collaborating with revered Ayurveda masters. In its hushed studios, wizened vaidyas guide participants through the secrets of Marma therapy, their fingertips tracing energy points on bodies clad in specially designed "Marma Focus" apparel.

Online forums buzz with the collective energy of shared wellness goals, fostering a sense of community that transcends borders and demographics. Imagine a housewife from Jaipur swapping turmeric recipes with a Silicon Valley CEO, both united in their pursuit of holistic well-being under the banner of Lululemon's "Connect & Thrive" initiative.

More than a market expansion, Lululemon's Indian odyssey is a cultural exchange, a bridge built on the shared language of well-being. It's a story of mindful hearts, ancient wisdom meeting modern innovation, and of a global brand finding its soul in the vibrant tapestry of India.

Retail 2024-01-20

Lululemon's Indian Metamorphosis: From Athleisure to Soulful Sanctuary

ABFRL bets big on Reebok plans 300 stores

Indian fashion powerhouse, Aditya Birla Fashion and Retail (ABFRL) has a 300-store expansion plan for its American sportswear brand Reebok. Fueled by the burgeoning fitness culture and the growing tribe of young, active Indians, ABFRL sees Reebok as a golden ticket to athletic domination. The franchisee-operated stores, dotting the landscape like energetic sprints, will be a testament to this vision. Each one, a pulsating hub of sportswear, resonates with the aspirations of a generation embracing healthy living and stylish pursuits.

ABFRL has strategically partnered with Reebok's owner, Authentic Brands Group, securing exclusive rights to reignite the brand's Indian spark. Cricket heartthrob Surya Kumar Yadav and the dynamic Taapsee Pannu have be named as the brand’s new ambassadors, their energy mirroring the brand's own. Marketing campaigns, crafted with the pulse of the youth, thrum across billboards and screens, urging them to "Just Do It" – the Reebok way.

However, the path isn’t without hurdles. Established players like Adidas, Puma, and Nike have already entrenched, their footprints deep in the Indian athletic landscape. But ABFRL, with its deep understanding of the local market and its vast retail network, has an edge. The company's existing portfolio of brands, from the sophisticated Louis Philippe to the vibrant Pantaloons, provides a diverse platform to reach a wider audience.

The future of Reebok in India is a canvas waiting to be painted. The 300-store expansion, a brushstroke of ambition, promises to reach every corner of the country, bringing the brand closer to its potential.

Retail 2024-01-19