31 July 2023, Mumbai

Growing Popularity and Market Trends

The global shapewear market is experiencing steady growth at a rate of eight percent per year. 

This includes various products such as bodysuits, corsets, control tights, control panties, control slips, girdles, and slimming camisoles. 

Shapewear has gained popularity as people increasingly seek to achieve the ideal body shape and adhere to societal beauty standards, leading to rising demand for these products.

What all you need to know

Insights to Empower Stakeholders

The report offers valuable insights for stakeholders, including in-depth analyses of market trends, regional and global markets, key players, market segments, competitive scenarios, sales areas, and growth strategies. 

Investors can capitalize on the quantitative data from 2020 to 2030 to identify lucrative opportunities within the compression wear and shapewear market.

The compression wear segment takes center stage, commanding over 70% of the market's revenue. Its popularity primarily stems from its extensive use among professional athletes and individuals engaging in recreational exercises.

Male and Female Market Segments

The report highlights the current dominance of the male user segment, largely driven by their higher adoption of compression wear, especially during workouts. 

On the other hand, the female consumer segment is expected to witness the highest growth rate, driven by an increased female interest in fitness, and sports activities, and the availability of women-specific product lines from major brands.

Versatile Solution for Body Shaping

Shapewear serves as a convenient alternative to going to the gym or adopting strict diets to achieve a slimmer appearance. Both women and men are embracing shapewear to enhance their body figures and address body deformities. 

These shaping undergarments have become a popular trend in the fashion industry, with specific designs targeting areas like the stomach, waist, hips, and thighs.

Unraveling the Dynamics and Trends

Allied Market Research's latest report, titled "Compression Wear and Shapewear Market by Product Type, Gender, Application, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2030," presents an extensive study that delves into various facets of the compression wear and shapewear market. 

The report covers crucial aspects like top investment prospects, successful strategies, drivers, opportunities, market size estimations, competitive landscape, and emerging market trends.

Distribution Channels and Market Penetration

Currently, specialty retail stores account for the highest revenue share among distribution channels. 

However, online sales are projected to witness significant growth in the coming years, driven by wider product availability and increased internet penetration in Asia-Pacific and LAMEA regions.

Material and Market Growth

Synthetic materials like neoprene, spandex, and lycra contribute to the flexibility and elasticity of shapewear, driving its popularity further. 

The compression wear and shapewear market, growing at a CAGR of seven percent annually, continues to witness demand owing to its instantaneous ability to provide an optimal figure and body posture.

Application Insights and Revenue Share

The performance and recovery segment lead in terms of revenue share, owing to extensive usage of compression wear for injury prevention, improved blood circulation, and faster recovery.

Factors Driving Market Growth

Factors such as changing lifestyles, increased disposable income, advancements in fabrics and garment designs, and the surge in demand from the geriatric population contribute to the growth of the compression wear and shapewear market. 

Male users are leading the market, particularly due to their preference for compression garments during workouts. 

The women's segment is also growing, driven by interest in fitness, comfort, and increased participation in sports.

Market Share and Distribution Channels

North America holds the largest market share at approximately 42 percent. 

Among distribution channels, specialty retail stores dominate with a revenue share of 62 percent, boasting a wide range of compression wear and shapewear products. 

The performance and recovery segment contributes significantly to revenue, thanks to the extensive usage of compression wear for injury prevention and improved blood circulation.

Challenges in the Indian Shapewear Market

In contrast to earlier trends, the shapewear market in India is facing a decline. Consumers are now prioritizing individualistic apparel styles over conforming to traditional beauty standards. 

The fashion industry is adapting to set new beauty standards that embrace diverse body shapes and looks beyond unrealistic ideals.

Promoting Body Positivity

To address body issues effectively, the fashion industry needs to encourage body positivity from a young age. 

By promoting body acceptance and inclusivity in schools and homes, the industry can foster a healthier and more positive outlook toward different body types.

Addressing Health Challenges

While the market exhibits promising potential, it also faces challenges related to tightly-worn compression and shapewear. 

Concerns such as blood clots, breathing problems, and acid reflux require careful attention and solutions.

Factors Fueling Market Growth

The market's impressive growth can be attributed to several influential factors. 

These include the increasing disposable income among consumers, advancements in fabric technology and garment designs, the surging popularity of compression wear among the elderly, evolving lifestyles, and the rising demand for compression wear in the fitness industry.

Insights into Compression Wear Dominance and Shifting Consumer Preferences

The global shapewear market witnesses steady 8% annual growth, fueled by the dominance of compression wear and a rising demand driven by beauty standards.

The report provides valuable insights for stakeholders, highlighting growth strategies and lucrative opportunities. Male users currently lead the market, while the female segment shows high growth potential, particularly with women-specific product lines.

Shapewear gains popularity in the fashion industry as a convenient body-shaping option.

Specialty retail stores dominate distribution, but online sales are poised to surge with increased internet penetration.

Market growth is bolstered by synthetic materials and various applications.

Factors like changing lifestyles, disposable income, and fabric advancements contribute to market expansion, with North America holding the largest market share.

Meanwhile, the Indian shapewear market faces challenges and emphasizes the importance of promoting body positivity and addressing health concerns for sustainable growth.

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26 July 2023, Mumbai

The Indian kids' apparel market has demonstrated significant growth, reaching a substantial US$ 21.1 Billion in 2022. 

Projections indicate further expansion, with expectations to reach US$ 24.5 Billion by 2028, reflecting a robust Compound Annual Growth Rate (CAGR) of 2.6% during the period of 2023-2028, as per IMARC Group's analysis.

What all you need to know

Perspective

Indian kids' apparel market thriving

Key drivers: rising disposable income, e-commerce, sustainable fashion, and social media influence.

Online shopping

sustainable practices

and

Trendy designs shape the market's bright future, attracting investors and industry players.

Trends and Growth Drivers in India's Kids' Wear Market

The Indian kids' wear market witnessed impressive growth, reaching a value of $16.62 billion in 2020. 

Forecasts indicate a promising future, with a projected Compound Annual Growth Rate (CAGR) of 5.89% through 2026, expected to propel the market to $22.53 billion by 2026, as per ReportsAndMarkets.com study. Several factors contribute to this upward trend.

Growing Demand Driven by Rising Disposable Income and Changing Lifestyles

The rising disposable income of Indian families, coupled with evolving lifestyles, is fueling the demand for kids' wear. 

As parents have more financial flexibility, they are more willing to invest in high-quality and stylish clothing for their children, contributing to the market's growth.

Distribution Channels and Retail Trends

The kids' wear market is categorized based on gender, category, season, sector, distribution channel, and competition. 

Among distribution channels, multi-brand retail outlets held a significant share of 1/3rd in FY2020, a trend expected to continue until 2026. 

Additionally, e-commerce platforms, such as Amazon, Walmart, and Target, are increasingly favored by kids for their convenience and wide product offerings.

Sustainable and Organic Fashion

Growing environmental consciousness has led to a rising interest in sustainable and organic children's clothing. Older parents, with higher disposable incomes, are more inclined to invest in premium designer outfits made of organic and natural fibers or recycled materials for their kids.

Performance Features and Preferences

Parents prefer performance features like shrink resistance, stain resistance, fade resistance, odor resistance, and durability in their children's clothes. 

These features influence parents to spend more on clothing that ensures long-lasting quality and convenience.

Influence of Kids and Online Shopping

The children's wear industry is experiencing a shift as kids have a growing influence on clothing choices. 

Brands are advised to consult kids while developing clothing assortments to align with their preferences. While parents still prefer offline stores for fitting and browsing, kids increasingly lean towards online platforms like Amazon, where they find diverse options and products.

Changing Fashion Trends

Denim clothing, especially in washed blue jeans, colored denim jackets, and distressed or embellished styles, is gaining popularity among kids. 

Additionally, knitwear is becoming preferred over woven garments due to its variety and comfort.

The Future of India's Kids' Wear Market

With the growth drivers of increasing disposable income, changing lifestyles, and a surge in online shopping, India's kids' wear market is set for exponential growth. 

Sustainable and organic fashion trends, along with performance-oriented features, will continue to influence consumer choices, making it vital for retailers and brands to adapt to the evolving preferences of parents and kids alike.

Rising disposable income

One of the key factors contributing to the market's expansion is the rise in disposable incomes among Indian families. 

As disposable incomes increase, parents are more willing to spend on high-quality clothing for their children. 

This growing purchasing power has facilitated the demand for kids' wear that prioritizes comfort and safety while offering a diverse range of clothing suitable for various occasions, including casual, formal, and festive events. 

Manufacturers have recognized this trend and are capitalizing on it by providing an array of materials, styles, and colors to cater to the diverse needs of young consumers.

Growth levers

Another pivotal driver of growth is the pervasive influence of social media and smartphones. The younger generation is increasingly exposed to fashion trends and styles through these digital platforms. 

Consequently, they develop a preference for fashionable clothing, prompting parents to invest in trendy and branded kids' apparel. 

Moreover, collaborations with popular cartoon characters have proven successful in captivating young consumers, leading to an increased demand for apparel featuring beloved fictional figures.

Sustainable clothing

In recent times, there has been a growing emphasis on sustainable fashion in the kids' wear segment. 

Consumers, including parents, are becoming more environmentally conscious and are seeking eco-friendly clothing options. 

This shift in consumer behavior has encouraged manufacturers to incorporate sustainable practices, such as using organic and recycled materials, into their production processes. 

As the market continues to prioritize eco-friendly choices, sustainable kids' wear is anticipated to witness significant growth.

Tailwinds

Furthermore, the expansion of e-commerce platforms has provided a tailwind to the Indian kids' wear market. Online shopping offers the convenience of browsing a wide selection of products, comparing prices, and making purchases from the comfort of one's home. 

This convenience has greatly appealed to busy parents and has facilitated access to a variety of kids' wear options. 

As e-commerce platforms continue to evolve and expand, the market is likely to experience further growth and meet the evolving preferences and demands of young consumers.

Synopsis

the growth of India's kids' apparel market can be attributed to multiple factors, including rising disposable incomes, social media influence, and the adoption of sustainable practices. 

The expansion of e-commerce platforms further supports the market's upward trajectory, making it an enticing prospect for manufacturers and investors alike.

Remarkably, the kids' wear segment has already established a significant presence within India's apparel market. 

This segment's impressive growth is anticipated to continue, as it is predicted to reach nearly Rs 1.7 trillion by 2028.

With such promising prospects, the Indian kids' apparel market presents lucrative opportunities for investors and industry players alike, driven by evolving fashion trends, rising disposable incomes, and a growing focus on children's clothing preferences.

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22 July 2023, Mumbai

Bangladesh Sweater Exports: A Journey of Growth, Challenges, and Opportunities

Introduction: Over the years Bangladesh's sweater exports surged from $3M to $4B, as the country gained increased access to international markets driven by automated factories.

Challenges include infrastructure, skilled workforce shortages, COVID-19 impacts, and geopolitical shifts. Exploiting high-value items and post-China market opportunities is vital.

What all you need to know

The growth is attributed to the establishment of 400 automated sweater factories that replaced manual hand knitting with advanced Jacquard machines. 

Odds; Despite the impressive growth, challenges such as infrastructure limitations, skilled workforce shortages, and the impact of COVID-19 and geopolitical shifts pose hurdles to the industry's continued success.

Sweater Industry's Rapid Growth:

According to a Business Standard report, the sweater factories in Bangladesh have experienced a significant 27% growth in the past six years, outperforming other sectors. 

The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) estimates that this upward trend is likely to continue.

Post-COVID-19 Resurgence:

The sweater makers in Bangladesh are showing renewed interest in investments and expansions after overcoming the fear of COVID-19. In 2021, many manufacturers expanded their operations, while five others invested in new production units. 

Entrepreneurs like Shahidullah Azim and Mostafa Golam Quddus plan further investments in their production units, with Quddus emphasizing the need for training the local workforce to boost the country's business.

China's Exit and Expansion Opportunities:

China's exit from the international sweater market has created opportunities for Bangladeshi entrepreneurs. 

With China leaving the market due to rising production costs and complexities, Bangladeshi entrepreneurs like Rafiqul Islam see a chance to increase their investments in sweater production units by the end of 2022.

Unlocking the Potential for High-Value Items:

Bangladesh primarily exports low-cost sweaters, but there is an untapped potential for high-value items like 'cashmere wool sweaters,' which can be sold for $100-$150 apiece. 

Access to raw materials from India, China, and Mongolia opens up new avenues for growth in this area.

Infrastructure Limitations and Skilled Workforce Shortages:

Despite the growth, the sweater industry in Bangladesh faces challenges related to infrastructure and skilled labor. 

Many factories lack innovation and design centers and have weak backward linkages, hindering their ability to secure orders from big brands. Additionally, the cost of setting up new factories poses another challenge.

Impact of Geopolitical Factors:

The global market for sweaters has been affected by geopolitical factors. Europe, the second-largest market for Bangladesh's sweaters, experienced extreme heat, drought, and wildfires, coupled with high inflation rates. 

This situation led to delayed work orders and reduced order volumes, impacting Bangladesh's sweater makers.

COVID-19 and Supply Chain Disruptions:

The COVID-19 pandemic caused disruptions in the supply chain, particularly for raw materials imported from China, which affected almost 80% of man-made sweater yarns in Bangladesh. The country's sweater exporters faced cancellations and delays in orders, impacting the industry's overall performance.

Epilogue:

Bangladesh's sweater export industry has experienced remarkable growth and achieved a prominent position in the global market.

As per sources, the leading destination of Knit Sweaters exports from Bangladesh are Germany ($1.22B), the United States ($703M), Spain ($488M), the United Kingdom ($412M), and Poland ($376M).

Despite facing challenges related to infrastructure, skilled labor, and geopolitical factors, the industry continues to evolve and explore new opportunities. 

To sustain this growth and navigate crises, stakeholders must focus on technological advancements, skilled workforce development, and government support to ensure the industry's resilience and competitiveness globally.

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28 July 2023, Mumbai 

Gone are the days when Tier II city consumers traveled to metros or Tier I cities for their fashion fix. Now, the glamour of fashion is thriving in Tier II cities all over India.

What all you need to know

Context Setting

Fashion's allure has shifted from metros to Tier II cities in India, fueled by retail growth and e-commerce.

Young urbanites with higher disposable incomes are embracing fusion, western, and contemporary styles.

With staggering annual growth and mobile influence, Tier II cities are set to shape India's fashion renaissance, propelling established and aspiring brands to success.

Retail Sector Boom and E-commerce Drive Fashion Growth

Thanks to the expansion of commercial retail and the rise of e-commerce, Tier II cities have become significant players in the fashion industry.

The once-exclusive domains of fashion, such as high streets, malls, fashion launches, and events, are now finding a home in cities like Goa, Jaipur, Vadodara, Thane, Coimbatore, and Chandigarh.

Fashion Breaks Free from Metros

The local fashion sector has broken free from its previous dependence on metros and Tier I cities.

With a burgeoning population of young individuals with higher disposable incomes, Tier II cities have become hotspots for the pursuit of a fashionable lifestyle. While traditional Indian ethnic wear remains popular, fusion wear, western styles, and contemporary fashion are also gaining traction, and major brands are taking notice.

Staggering Growth and Mobile Influence

The fashion market in Tier II cities is witnessing staggering annual growth rates of 12-14 percent, according to a KPMG report in collaboration with Facebook India. The mobile influence on fashion retail is predicted to soar by 2022, with Facebook playing a significant role in driving sales opportunities.

Fashion Retail's Future Lies in Tier II and III Cities

The growth of fashion retail entities in India is projected to be around 45 percent year-on-year in FY 2023, and Tier II and III cities are poised to play a crucial role in this expansion. As mobile networks and online shopping platforms reach deeper into rural areas, a vast untapped market is being unlocked.

E-commerce Drives Perception Change

Social media, local influencers, and digital-savvy fashion brands have led the charge in changing perceptions of clothing and style across India's Tier II and III cities. Local fashion events and booming e-commerce have further propelled this change, providing easy access to trendy clothing and accessories.

India's Fashion Renaissance

As India moves towards becoming the fifth-largest world economy, the fashion revolution sweeping across Tier II and III cities is a bright spot on its path to success. Not only have these cities expanded the market for established labels, but they have also nurtured aspiring fashion brands and designers, creating their loyal customer bases.

The future of fashion in India is promising, with Tier II cities taking center stage in this vibrant style renaissance.

Gone are the days when Tier II city consumers traveled to metros or Tier I cities for their fashion fix. Now, the glamour of fashion is thriving in Tier II cities all over India.

Retail Sector Boom and E-commerce Drive Fashion Growth

Thanks to the expansion of commercial retail and the rise of e-commerce, Tier II cities have become significant players in the fashion industry. The once-exclusive domains of fashion, such as high streets, malls, fashion launches, and events, are now finding a home in cities like Goa, Jaipur, Vadodara, Thane, Coimbatore, and Chandigarh.

Fashion Breaks Free from Metros

The local fashion sector has broken free from its previous dependence on metros and Tier I cities. With a burgeoning population of young individuals with higher disposable incomes, Tier II cities have become hotspots for the pursuit of a fashionable lifestyle.

While traditional Indian ethnic wear remains popular, fusion wear, western styles, and contemporary fashion are also gaining traction, and major brands are taking notice.

Staggering Growth and Mobile Influence

The fashion market in Tier II cities is witnessing staggering annual growth rates of 12-14 percent, according to a KPMG report in collaboration with Facebook India. The mobile influence on fashion retail is predicted to soar by 2022, with Facebook playing a significant role in driving sales opportunities.

Fashion Retail's Future Lies in Tier II and III Cities

The growth of fashion retail entities in India is projected to be around 45 percent year-on-year in FY 2023, and Tier II and III cities are poised to play a crucial role in this expansion.

As mobile networks and online shopping platforms reach deeper into rural areas, a vast untapped market is being unlocked.

E-commerce Drives Perception Change

Social media, local influencers, and digital-savvy fashion brands have led the charge in changing perceptions of clothing and style across India's Tier II and III cities.

Local fashion events and booming e-commerce have further propelled this change, providing easy access to trendy clothing and accessories.

India's Fashion Renaissance

As India moves towards becoming the fifth-largest world economy, the fashion revolution sweeping across Tier II and III cities is a bright spot on its path to success.

Not only have these cities expanded the market for established labels, but they have also nurtured aspiring fashion brands and designers, creating their loyal customer bases. The future of fashion in India is promising, with Tier II cities taking center stage in this vibrant style renaissance.

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25 July 2023, Mumbai

Prologue:

The swimwear/beachwear market is experiencing remarkable global growth, fueled by a rising interest in water sports, beachside leisure activities, and a growing emphasis on fitness and aquatic pursuits.

This comprehensive analysis delves into the dynamic industry, exploring its evolving trends and cultural adaptations.

What all you need to know

Market Growth and Projections:

The global beachwear market is booming, valued at $19.8 billion in 2022, is projected to surge to $30.9 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.5% during the forecast period from 2023 to 2032. 

Evolving from function to fashion, beachwear now offers trendy styles and materials suitable for water sports and leisure. Women's beachwear dominates, but men's options are on the rise.

Key players and market segmentation play crucial roles in shaping this growing industry. As consumer preferences evolve, the market's future lies in strategic partnerships, innovative designs, and cultural inclusivity.

Evolving Beachwear: From Function to Fashion

Beachwear has transcended its traditional role for swimming and water activities, transforming into a fashion statement.

Modern swimsuits now offer various body coverage options and employ materials like polyester, nylon, spandex, and blended fabrics to ensure flexibility and resistance to elements like sun, chlorine, and salt water.

Women's Beachwear: Fashionable and Functional:

The women's beachwear segment dominates the market, providing an extensive range of options, including vibrant colors, asymmetrical designs, African and geometric prints, and classic yet contemporary silhouettes. 

Luxury beachwear brands cater to consumers seeking trendy prints and flattering effects, successfully blending functionality with style.

Men's Beachwear: A Growing Trend:

The men's beachwear market is experiencing significant growth, driven by changing trends. 

Beachwear options double as both beachwear and sportswear are gaining popularity, and specialized vendors are introducing innovative products to attract new consumers.

Market Segmentation:

The beachwear market is segmented based on fabric, end user, distribution channel, and region. Fabrics include polyester, nylon, neoprene, spandex, and others. 

End users comprise women, men, and children, while distribution channels encompass online and offline retail.

Key Players:

Key players in the beachwear market include Haddow Group Plc, Nike Inc., Boardriders, Inc., Arena Italia S.p.A., Beachwear Anywhere, Inc., Adidas AG, Dick’s Sporting Goods, Gap Inc., Phillips-Van Heusen Corporation (PVH Corp.), and Perry Ellis International Inc.

Key Findings:

The neoprene segment is projected to witness the highest CAGR of 6.2% in revenue terms during the forecast period.

The women's segment is expected to register the highest CAGR of 4.3% in revenue terms during the forecast period.

The online segment is projected to witness the highest CAGR of 6.0% in revenue terms during the forecast period.

The U.S. was the largest revenue-generating country for the beachwear market in 2022.

Asia-Pacific is anticipated to witness the highest growth rate, registering a CAGR of 5.4% from 2023 to 2032.

Future Prospects:

The beachwear market's growth is expected to continue, propelled by the increasing popularity of water-based recreational activities, advancements in fabric technologies, and the growing acceptance of fashionable beachwear. Strategic partnerships, mergers, and acquisitions will play a pivotal role in shaping the market's future landscape.

Epilogue:

The beachwear market is witnessing robust growth, driven by evolving consumer preferences, fashion trends, and a burgeoning interest in water-based activities. With innovative designs and an inclusive approach to cultural preferences, the industry caters to a diverse global audience. 

As the market continues to expand, industry players have the opportunity to seize new avenues and excel in this competitive and ever-changing landscape.

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21 July 2023, Mumbai

India's T-shirt exports have experienced a setback, decreasing by approximately seven percent over the past six years. 

In contrast, Bangladesh and Vietnam have seen remarkable growth in their T-shirt exports, outperforming India in this segment. 

What all you need to know

Quick Backdrop

Both Bangladesh and Vietnam have leveraged their strengths to capture global markets; Bangladesh's T-shirt exports surged by 48 percent from 2017 to 2022, and Vietnam's exports grew by 34 percent during the same period. 

Global T-shirts market valued at $185.4B (Sep 2021). India's T-shirt exports declined by around 7% in six years. Meanwhile, Bangladesh and Vietnam saw impressive growth, capitalizing on strengths and capturing global markets. India's challenges include higher manufacturing costs, while Vietnam excels in premium T-shirt production.

The global T-shirt market is expected to grow, presenting opportunities for Indian exporters to focus on customized top-wear with trendy designs.

The Challenges Faced by India

India is facing challenges due to relatively higher T-shirt manufacturing costs, which have impacted its export competitiveness. 

Despite price reductions, Indian T-shirt exporters have not been able to achieve significant export growth. In contrast, Vietnam has established itself as a major player catering to high-end T-shirts for global sportswear brands like Nike and Adidas. 

One of the key factors contributing to this difference is that Vietnam possesses the necessary raw materials, expertise, and infrastructure to produce premium T-shirts, which India lacks.

Positive Outlook for T-shirt Consumption and Exports

Despite India's recent struggles, the global T-shirt market is expected to maintain an upward growth trend in the near term. 

This positive outlook is driven by the ongoing global economic recovery, urbanization, rising population, and increasing income levels. 

From January to October 2022, India's exports of knitted T-shirts grew by ten percent, with significant increases in exports to the US and various European countries.

Customized Top-wear on the Rise

Globally, the demand for customized clothing is on the rise, with T-shirts being the most popular item, owned by over 51 percent of fashion-conscious consumers. 

Smart and bold quotes, bright colors, and logos on the front are trending for both men and women. 

Looking ahead to summer 2023, tie-dye, shirt pockets, and portrait photography are expected to be emerging fashion trends for T-shirts, shirts, and tops.

India's Market Competitiveness

India and Bangladesh have achieved the highest growth rates in T-shirt production among major producing countries, mainly due to their export-oriented production methods with the advantage of cheap labor costs. 

While China remains a key global center for T-shirt production, other Asian countries, including India and Bangladesh, are gaining traction as production shifts to the region.

In Summary

India faces challenges in its T-shirt exports due to higher manufacturing costs, Labor costs rising, innovation lagging, and Market shifts while Bangladesh and Vietnam continue to excel in the market. 

However, the global T-shirt market is projected to grow, offering potential opportunities for Indian exporters. 

To thrive in this competitive landscape, businesses should focus on meeting customer demands for customized top-wear with trending designs and concepts.

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27 July 2023, Mumbai

Bollywood Buzz: Global Rise of Indian Ethnic Wear

The global rise of Indian ethnic wear is driven by Bollywood's influence & grandeur, international celebrities embracing Indian fashion, and Indian events held abroad.

The influence of India's clothing styles has transcended borders, thanks to Indian events held abroad, and international celebrities embracing Indian fashion.

What all you need to know

Empirical

The Indian Ethnic Co achieved remarkable success in around 50 countries. Research indicates steady growth in the ethnic wear market, with the women's segment expected to grow rapidly. Major retailers introduced ethnic wear collections to cater to rising demand.

The Middle East presents significant opportunities due to interest in modest fashion and cultural values.

Sustainable practices and e-commerce have made Indian ethnic wear accessible globally, and the festive season boosts sales. As the industry expands, the impact of Indian ethnic wear on the global fashion scene is expected to endure.

Jennifer Aniston Sparks Global Fashion Buzz

Jennifer Aniston's appearance in an ivory lehenga-choli designed by Manish Malhotra for the movie Murder Mystery 2 caught the attention of fashion enthusiasts worldwide.

Sabyasachi's New York Debut

Indian fashion icon Sabyasachi opened his first store in New York's West Village, featuring authentic and maximalist Indian ethnic wear that exudes a sense of pride in India.

Growing Global Demand

The popularity of Indian ethnic wear has led to homegrown brands expanding their presence worldwide. 

Fabindia introduced FabNu, a women's wear line catering to customers of Indian descent and those who appreciate Indian fashion styles.

Kalki Fashion's Niche Success

Kalki Fashion, founded by Nishit Gupta, has found success globally, even reaching customers in remote countries like Norway. The brand's innovative approach, such as video shopping through online trunk shows, has attracted a diverse non-Indian customer base.

Ethnic Wear's Global Reach

The Mumbai-based brand, The Indian Ethnic Co, founded by Hetal and Lekhinee Desai, has achieved remarkable success, selling its clothing to around 50 countries worldwide.

Global Market Insights

A study by ResearchAndMarkets.com reveals that the ethnic wear market is growing at a steady rate, with offline retail still accounting for the largest revenue share. 

The women's segment is expected to witness the fastest growth.

Global Brands Embrace Indian Ethnic Wear

Major retailers and global brands have recognized the demand for ethnic wear and have introduced ethnic wear collections in their product lines, often using online distribution channels to reach a wider audience.

Middle East: A Lucrative Market

The Middle East presents significant opportunities for the ethnic wear market, with a growing interest in modest fashion and homegrown labels that reflect cultural values.

Growing Indian Ethnic Wear Industry

Indian ethnic wear start-ups and businesses are flourishing, gaining popularity both domestically and internationally. 

The demand for these authentic handcrafted pieces is on the rise.

Sustainable Fashion at the Forefront

Brands like The Indian Ethnic Co are focused on responsible and sustainable fashion, utilizing handcrafted fabrics and working with artisans from various regions of India.

E-commerce Boosts Access

E-commerce has played a crucial role in making Indian ethnic wear accessible to global consumers without the need for expensive physical outlets.

Festive Season Boosts Sales

The festive and wedding season has witnessed a surge in demand for occasionwear and ethnic wear, leading to increased sales for many brands both offline and online.

The Influence and Expansion

India's ethnic wear has found its way into the global fashion scene, captivating people from diverse backgrounds. 

With the rise of e-commerce and sustainable fashion practices, the Indian ethnic wear market is expected to continue its global expansion and impact.

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24 July 2023, Mumbai

Tirupur, a leading textile hub in India, aims to achieve a remarkable 40% growth in exports within the next three years, focusing primarily on active wear. 

Birds's eye view

Tirupur, India's textile hub, targets 40% export growth in activewear. Dope-dyed polyester yarns are a game-changer. Investors flock to the thriving DTC activewear market.

Athleisure remains a bright spot in the apparel industry, attracting brands and investors worldwide.

To accomplish this ambitious goal, knitters, dyers, processors, machine suppliers, dyes, and chemical suppliers must work collaboratively to make Tirupur a global sourcing hub for activewear products. 

Consumers are increasingly shifting from conventional clothing to high-performance, flexible, breathable, and versatile apparel made from polyester filament yarns, drawn by the performance and comfort benefits of activewear.

The Game Changer: Dope Dyed Polyester Filament Yarns

Dope-dyed polyester filament yarns and related technologies could prove to be a game changer for Tirupur. 

Exporters can leverage Techno Sportswear's state-of-the-art lab facilities to analyze their buyers' fabrics, paving the way for even more growth. 

The knitwear industry is also being encouraged to diversify into manmade fiber rapidly, with promising signals indicating a revival of knitted apparel exports in the near future.

Time for Investments in Technology and R&D

Tirupur exporters are urged to seize the opportunity and invest in technology, research, and development to reap the maximum benefits of the production-linked scheme's (PLI) second edition. 

With the upcoming trade agreement between India and the UK, garment exporters are hopeful of receiving more orders, expecting a 30% growth in orders throughout the year.

The Pandemic Boosted the Active Wear Trend

While the pandemic had a negative impact on the clothing industry as a whole, activewear emerged as a bright spot. It's popularity and staying power are evident as the market is projected to reach USD 276.61 billion in the next six years. 

Active lifestyles, coupled with the benefits of activewear such as quick-drying, thermal resistance, breathability, chemical resistance, and static resistance, have been driving the market's positive trajectory. 

However, counterfeit products and volatile raw material costs pose challenges to the global activewear market.

Activewear: Fashionably Fun and Inclusive

One of the key drivers of the segment's growth is how sports and lifestyle brands have made activewear a fashion statement. Reputable brands like Nike, Reebok, Puma, and Lululemon are driving the trend, offering sustainable, durable, and premium-quality fabrics that cater to diverse body types. 

Luxury brands like Gucci and Stella McCartney have also recognized the potential and are creating exclusive activewear lines.

Retail and E-commerce: Both Thriving Platforms

The accessibility of activewear through both retail stores and e-commerce channels has contributed to its popularity. 

Retail outlets are gaining popularity due to the visual appeal of brand stories and the ease of fittings. 

On the other hand, e-commerce, which surged during the pandemic, remains a popular channel for purchasing activewear.

Investors Capitalize on Rising Popularity

The growing role of D2C brands

The activewear market has attracted significant interest from investors, with DTC brands seeing numerous acquisitions and IPO launches. 

Notable DTC brands, such as Outdoor Voices and Vuori, are expanding their operations and attracting investments. 

Additionally, rising interest from investors like Norwest GV and Forerunner Ventures is fueling the expansion plans of activewear brands.

The Direct-to-Consumer (DTC) activewear market had a bustling year in 2021, witnessing numerous acquisitions and IPOs. Some notable deals included Sweaty Betty being acquired by Wolverine World Wide, 

Levi's purchasing Beyond Yoga, and Helen of Troy, the owner of Hydro Flask, snapping up Osprey.

In terms of website visits, Arc'teryx and Tracksmith were the fastest-growing DTC athletics brands, with Arc'teryx experiencing a remarkable 264% spike in monthly visits in the US. 

Snapshot

Alo Yoga also saw an increase of 124%, while Tracksmith experienced a 75% hike in website visits. SimilarWeb tracked this data and also highlighted growth in equipment makers like Hydrow, Tonal, and Mirror.

The rising popularity of activewear brands has attracted investors' attention. Outdoor Voices emerged as a significant DTC brand in the activewear market, while other brands like intimate brands ThirdLove and Thinx have also ventured into the activewear category.

Athleisure or activewear stands out as a bright spot in the otherwise challenged apparel sector. DTC brands can capitalize on this trend by selling through their own channels and wholesale avenues.

Expanding Market Across Categories and Regions

The athleisure and activewear segments continue to attract brands beyond DTC, with various fashion and lifestyle brands venturing into activewear. 

The global women's activewear market is projected to reach impressive figures, driven by increased female participation in fitness activities and the adoption of athleisure wear for everyday use.

Technology and Functional Properties Drive Growth

Comfort looks, and functional properties like moisture management, water repellency, and thermal regulation are key factors propelling activewear's popularity. 

Brands are incorporating innovative technologies, such as sewfree bonding solutions, to offer enhanced performance and aesthetics to consumers.

With consumers actively seeking activewear with specific features and increasing interest from investors, the activewear market shows promising growth and holds significant potential for the textile industry in Tirupur and beyond.

Short message

Athleisure trends fuel lucrative activewear investments.

Investor interest in the activewear category has further fueled expansion plans for various activewear brands. Investors such as Norwest GV and Forerunner Ventures have shown interest in this growing market.

Athleisure or activewear stands out as a bright spot in the otherwise challenged apparel sector. DTC brands can capitalize on this trend by selling through their own channels and wholesale avenues.

The popularity of athleisure spans across various categories, attracting streetwear, lifestyle, and women's wear brands. Major retailers like Target and Kohl's have also ventured into the activewear market, underscoring its appeal.

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20 July 2023, Mumbai

Indian view; Cotton and cotton blend yarns are widely preferred for comfortable garments for adults, baby clothes, and household items across the globe, making cotton a crucial raw material in the textile industry. 

India, particularly in the Central zone encompassing states like Gujarat, Maharashtra, and Madhya Pradesh, produces excellent cotton. 

Gujarat stands as the highest cotton producer, and Mumbai serves as the largest center for the cotton textile industry.

What all you need to know

Datapoint

The global cotton yarn market has a substantial value, estimated at $62.50 billion in 2022, and is projected to reach $66.91 billion this year. It is expected to grow at a Compound Annual Growth Rate (CAGR) of 7.19 percent, reaching $108.99 billion by 2030.

China's Declining Cotton Yarn Import Impacts Global Yarn Market; According to the latest data from the AI-driven market intelligence platform IndexBox, China continues to lead global yarn imports. 

In 2022, China's cotton yarn imports amounted to a staggering $7.241 billion, thanks to its vast and diverse market catering to both domestic and international demands. 

China's advantages include a large skilled labor force, a thriving e-commerce sector, advanced manufacturing technologies, and an extensive distribution network, making it a dominant player in the global cotton yarn market.

Bangladesh position

Bangladesh holds the second position in global trade, rapidly growing as an import market with imported cotton yarn worth $1.176 billion. 

The country relies on imported yarn to meet its domestic demand, benefiting from its large population driving the demand for clothes and household items, low labor costs, and a favorable investment climate.

Global view

Turkey ranks third in cotton yarn imports, with a value of $1.057 billion in 2022. 

It boasts the most advanced textile industry in the European region, dating back many centuries, and imports cotton yarn from countries like the US, India, and China to cater to both its domestic consumption and international markets.

Honduras secures the fourth position globally with imports worth $673.065 million. 

Its geographical proximity to the US and preferential trade agreements, like CAFTA-DR, have fueled the textile industry's growth, despite limited domestic production.

Italy stands as the fifth-leading European import market for cotton yarn, importing worth $526.369 million in 2022. 

Italy's market focuses on high-end fashion and luxury goods for cotton products, serving affluent consumers with niche markets and value-added products.

Trade dynamics

The global cotton yarn trade depends on various factors, including demand for textile products, strength of the textile industry, production capacity, and cost-effectiveness. 

Cotton blends and pure cotton yarns are significant drivers in the global trade, with various blends used for different apparel and home textile applications.

Challenging demand environment

However, the cotton market is currently facing challenges due to declining consumption worldwide. 

Major customers of cotton, such as China, India, and Pakistan, have reduced their cotton requirements, impacting the industry. 

Factors such as declining supplies, lower profit margins for spinning mills, and higher inflation have contributed to this trend.

China Seeks Self-Sufficiency in Yarn Supply

China's declining cotton yarn import has caused significant changes in the global yarn market.

While it has led to a short-term slowdown in demand for imported yarn due to sluggish market conditions and rising cotton prices, in the long term, China may become self-sufficient in yarn supply. 

This shift may open opportunities for certain varieties of fabrics and value-added products in the Chinese market.

China & beyond

The impact of China's declining yarn import is also felt in India and Pakistan, as Vietnam gains market share due to its competitive pricing. 

To sustain growth, Indian yarn manufacturers are adopting strategies such as increasing investments in downstream industries to boost domestic yarn consumption and diversifying the market mix to reduce dependence on the Chinese market. 

Cotton's global significance; India's advantage; China's impact.

The global cotton yarn market plays a crucial role in the textile industry, with cotton and cotton blend yarns widely favored for comfortable garments and household items worldwide. India, particularly in the Central zone encompassing states like Gujarat, Maharashtra, and Madhya Pradesh, excels in cotton production, and Gujarat stands as the highest cotton producer, while Mumbai serves as the largest center for the cotton textile industry.

Quick Gist

The global cotton yarn market had an estimated value of $62.50 billion in 2022, projected to reach $66.91 billion this year, and is anticipated to grow at a CAGR of 7.19 percent, reaching $108.99 billion by 2030.

China remains the leading global yarn importer, with $7.241 billion worth of cotton yarn imports in 2022, fueled by its vast market and distribution network. Bangladesh ranks second in imports, benefiting from a large population and a favorable investment climate.

Helicopter view

However, the cotton market is facing challenges due to declining consumption worldwide. Major customers like China, India, and Pakistan have reduced their cotton requirements, affecting the industry.

Factors such as declining supplies, lower profit margins for spinning mills, and higher inflation have contributed to this trend.

China's dominance; China's declining cotton yarn imports have caused significant changes in the global yarn market.

While it has led to a short-term slowdown in demand for imported yarn, China may become self-sufficient in yarn supply in the long term, opening opportunities for certain varieties of fabrics and value-added products in the Chinese market.

This shift is also affecting India and Pakistan, as Vietnam gains market share due to competitive pricing. To sustain growth, Indian yarn manufacturers are investing in downstream industries and diversifying their market mix.

Landscape

The recent market volatility raises concerns and may affect the global supply chain. India needs to address tariff barriers and establish an efficient global supply chain to retain its position.

Currency fluctuations have affected India's cost advantage, giving China a pricing advantage in the market, leading to global buyers negotiating prices. Uncertainty remains a key challenge for the cotton yarn trade.

Uncertainty is the new certainty

The recent volatility in the market is a cause of concern, and it may affect the global supply chain. 

To retain its position, India needs to address tariff barriers and establish an efficient global supply chain. 

The appreciation of the Indian rupee and the depreciation of the Chinese yuan have affected India's cost advantage and given China a pricing advantage in the market. 

As a result, global buyers have started negotiating prices.

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