Indya x Payal Singhal come up with 'Mehfil, festive collection'
30th November 2021, Mumbai:
Women’s ethnic wear brand Indya has collaborated with designer Payal Singhal for a second time to launch the festive collection ‘Mehfil’ on its e-commerce site designed for winter weddings and parties.
The new ‘Payal Singhal for Indya’ collection features a selection of pre-draped sarees in hues including aubergine, forest green, and black designed for relaxed glamour at winter weddings and functions. The collection also features a selection of Angrakha tunics, jumpsuits, and lehengas in jewel tones with subtle prints, Indya announced on Facebook.
Notable looks from the winter collection include a sage green pant set with a draped fabric overlay to resemble a saree and a ruffled lavender set with embroidered details. The collection is priced from Rs 250 ($3.34) for a printed face mask to Rs 4,500 for an Anarkali set.
Indya previously collaborated with Payal Singal in February 2021 to launch a ‘Payal Singhal for Indya’ line of breezy ethnic wear in Singhal’s signature bright prints.
With the launch of Singhal’s second collaborative collection for Indya, the designer continues to bring the bohemian aesthetics of her luxury brand to shoppers at a more accessible price point. Indya’s expansive distribution network across India also gives the designer a sizeable platform from which to raise awareness about her eponymous brand.
Fashion Network (The news article has not been edited by DFU Publications staff)
Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.
DAILY NEWS:
- Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
- Consumers will determine growth of sustainable fashion e-comm in India
- Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
- Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
- Nike strengthens retail presences with new store at DLF Mall of India,Noida