Myntra launches Italian brand Freesoul

28 April 2022, Mumbai:

Myntra has launched Freesoul, a contemporary fashion brand from the historic Vicenza region of Northern Italy.

Known for its exquisitely crafted apparel, Freesoul is revered by high-end denim lovers globally.

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The brand launches limitless collections that are both modern and classy, with an attention to detail that appears both sophisticated and expressive at the same time.

Founded in 1994, Freesoul is a high-fashion brand that offers denim, athleisure, sportswear, and tailored garments, all influenced by the company’s multicultural background in art, innovation, travel, and design.

The brand’s association with Myntra will enable it to reach and engage with its diverse target audience in India and amplify its presence in the country.

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Sharon Pais, Chief Business Officer, Myntra, says, our first-of-its-kind association with Freesoul strengthens Myntra’s denim portfolio, which houses one of the largest collections of international brands in the segment.

James Carnes, Chief Marketing Officer, Freesoul adds, that the partnership with Myntra provides direct and seamless access to one of the most digital-savvy markets.

The platform will enable us to effectively engage with trend-first audiences, and enhance our offerings to accommodate their evolving styles.”

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