Victoria’s Secret opens 'E-Store' in India

24 November 2021, Mumbai:

Victoria’s Secret has launched a beauty e-commerce store in India. The e-store will house the brand’s famous fragrances, Natural Beauty Body Care, Mist Collections, accessories, and Pink beauty collections.

Victoria’s Secret Beauty is America’s number one fragrance brand with iconic, award-winning scents like Bombshell, Tease, and Heavenly. With an ever-evolving collection of beauty essentials—including eau de parfums, mists, candles, and beyond—they empower all to discover and embrace a routine that makes them feel their best.

Victoria’s Secret Beauty’s fashion-forward accessories add a touch of elegance and flair to any outfit, from the latest handbags to the best cosmetic cases and more.

The online platform will be launched in India, exclusively in partnership with franchisee retailer Major Brands. This is a leading franchisee for premier international fashion brands that represent several international lifestyle brand products in India. Currently, Major Brands has 160 standalone outlets for different brands.

While the brand enters the market with a digital focus on the beauty business, Victoria’s Secret and Major Brands will launch full assortment lingerie brick and mortar stores in Mumbai in summer 2022. Victoria’s Secret is an intimates specialty retailer with modern, fashion-inspired collections, award-winning fine fragrances, body care, and lounge wear.

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