08 April 2023, Mumbai 

Popular South Indian actor Mahesh Babu has now become the face of Otto, a South Indian apparel company, adding another brand to his impressive list of endorsements.

Otto is a well-known apparel brand that offers a range of clothing and accessories for men, women, and children. The brand is known for its high-quality products, affordable prices, and trendy designs.

With Mahesh Babu as its brand ambassador, Otto is expected to strengthen its brand image and expand its customer base in the region.

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01 April 2023, Mumbai 

Dior's highly anticipated pre-fall 2023 show finally took place at the Gateway of India in Mumbai, with Maria Grazia Chiuri, the brand's creative director, taking the final bow in front of a star-studded audience that included movie stars, influencers, royalty, and the Ambanis.

Dior pre-fall 2023 show celebrated India's culture and women, including the flower Rangoli and Toran showcased India's rich heritage. There were Bollywood celebrity stylists, who dressed up their stars in Dior.

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The dresses on display were alluring and showcased India's incredible knowledge in the embroidery field. The collection included silk outfits, coats, and sari-inspired skirts, with bold purples and pinks adding a touch of glamour. The craftsmanship and embroidery work was impeccable and made the collection a treat for the eyes.

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28 March 2023, Mumbai 

Being Human, the premium retail fashion brand owned by Bollywood actor Salman Khan, has recently opened two new outlets in Mumbai and Guwahati. The Mumbai outlet, located in the Inorbit Mall on Palm Beach in Vashi, is spread across 1,000 sq. ft. while the Guwahati store is a 795 sq. ft. space at the City Centre Mall in Christian Basti.

Being Human aims to add over 35 stores in the next fiscal year, FY 23-24. The brand has expanded its reach to over 500 retail touchpoints and has more than 500 multiband brand outlet (MBO) partners across India, including e-commerce partners like Amazon, Flipkart, Myntra, and Tata Cliq. The brand presently has 78 operational stores across India, also has a presence in Bangladesh and Nepal and plans to open stores in other countries soon.

Being Human Clothing was founded in 2012 to support the philanthropic initiatives of ‘Being Human – The Salman Khan Foundation.’

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07 April 2023, Mumbai 

Being Human Clothing, the popular clothing line founded by Salman Khan, is expanding its presence in Bangladesh with the addition of two new outlets in Dhaka and Chattogram.

The second outlet, located in Dhanmondi, Dhaka, is to be opened soon, this comes after the successful launch of Being Human Clothing's first store in Banani, Bangladesh. The franchise rights for the clothing line in Bangladesh have been acquired by CrimsonCup Bangladesh.

The opening of these new outlets highlights the growing popularity of Being Human Clothing in Bangladesh and its commitment to providing stylish and sustainable clothing options to customers in the country.

With its strong brand image and celebrity association, the clothing line is expected to continue its successful expansion in Bangladesh and beyond.

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31 March 2023, Mumbai

Mango’s new store in Bangalore is its first flagship store in India with a new concept called New Med. The store, located in Indiranagar, spans 5500 square feet and includes collections for women, men, and kids all under one roof.

The New Med concept, already present in some of the group's flagships worldwide, aims to reflect the brand's spirit and freshness, with sustainability and architectural integration as key elements.

The store's architect, Immanuel Sam, shares that the concept required an amalgamation of local Indian and Mediterranean essence in architecture. Special arches were designed at the facade, providing a unique identity to the store and creating a recognisable Mango identity at a physical store. The arches promise to offer a very special experience to customers, establishing a connection between the physical store and the brand's 360-degree image at all touchpoints. Factors such as durability, timelessness, proximity and eco-efficiency make it a winner.

The Indiranagar store includes a wide range of collections across Mango Women, Mango Man, and Mango Kids, with curated collections such as Bohemian Lux and Animal Fever. The Hot Collection in Mango Man is particularly noteworthy, with its tropical prints, colourful stripes, and mao neckline shirts.

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28 March 2023, Mumbai 

Turtle, a Kolkata-based menswear brand, has announced the launch of its first outlet at Phoenix Market City, Kurla, in Mumbai.

The new outlet at Phoenix Market City, spans across four floors, offering a spacious and comfortable shopping experience for customers. Turtle's expansion to Mumbai marks an important step in its growth strategy, as the brand aims to reach out to more customers across the country.

This recent expansion follows the brand's opening of its first exclusive store at Sarath City Capital Mall, Gachibowli – Miyapur Rd, Whitefields, Telangana, just a few weeks ago.

Turtle Ltd. was established in 1993, caters to men aged between 22-45 years and offers a complete range of menswear, including shirts, trousers, jackets, suits, socks, shoes, and accessories. The brand serves customers across A+, A, and B sections in tier 1, 2, and 3 cities and is available on leading e-commerce sites such as Flipkart, Myntra, and Amazon.

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07 April 2023, Mumbai  

John Players, the renowned fashion apparel brand for men, has recently launched its Spring Summer’23 Collection, featuring the brand's new expression "Play it Real". Alongside the launch, the brand also unveiled its new brand ambassador, popular Bollywood actor Sidharth Malhotra.

The Spring Summer’23 Collection features a relaxed and stylish range of garments designed for summer dressing, including trendy white denims, knitted chinos, and an alluring vacation-inspired collection. The new collection promises to bring the summer vacation directly to the day-to-day of fashion-conscious men.

With its fresh, new avatar and the addition of Sidharth Malhotra as its brand ambassador, John Players is all set to make a statement in the world of men's fashion. The brand's Play it Real expression resonates with the aspirations of young men looking to carve their place in the world, making John Players the go-to choice for those who want to dress stylishly and authentically.

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30 March 2023, Mumbai

Tommy Hilfiger, the popular US-based casual wear brand, has opened a new exclusive outlet in New Delhi's Jasola district, within the recently launched Pacific Premium Outlets discount mall.

The ground floor store at Pacific Premium Outlets offers a selection of men's and women's sports-inspired Western wear, including the brand's latest collection endorsed by American singer Shawn Mendes.

The addition of the brand to the mall's collection is a testament to the growing demand for global fashion labels in India, which is rapidly emerging as one of the world's largest fashion markets.

Tommy Hilfiger first entered the market in 1985 and has since become known for its logo-emblazoned casual wear and denim. In India, the brand operates in partnership with textiles giant Arvind Limited and has a retail presence across over 30 cities, including a network of exclusive brand outlets and shop-in-shops.

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25 March 2023, Mumbai 

US Polo Assn, the casual wear brand of Arvind Fashions Limited, has launched a new store in Trivandrum.

Located at Vellayambalam, the 1,700 square foot store opened its doors with the brand’s latest spring/summer 2023 collection of polo shirts, denim, button-downs, chinos, footwear, and innerwear.

The new store at Vellayambalam features US Polo Assn’s ‘rebranded identity’, which includes an all-white interior accented by the band’s colours, as well as wood, metal, and concrete detailing. The rebranding has already been unveiled in other stores in Lulu Mall in Lucknow and Bengaluru, as well as Express Avenue in Chennai.

Designed to showcase the sporty inspiration behind the label, the store's interiors feature images from US Polo Assn’s latest campaign that evoke the feel of a classic American summer. This is in line with the brand's efforts to stay ahead of the curve and understand the needs of its ever-evolving consumers.

With the opening of the new store, that is part of US Polo Assn’s growth plan, the brand aims to offer a unique and immersive shopping experience to its customers in Trivandrum.

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06 April 2023, Mumbai  

Puma India, a global sportswear brand, has witnessed a surge in sales, with revenues surpassing INR 2,980 crore in 2022, up from INR 2,000 crore in the previous year.

Puma India received 43% of its business from online channels in 2021, with the majority coming from e-commerce, and has experienced substantial growth in Tier 2 and 3 cities where the brand had low penetration. The brand plans to open interactive stores in all top tier cities, with a focus on delivering an engaging experience to customers.

Puma India's revenue is primarily derived from footwear (55%) and apparel (39%), with the remainder coming from accessories. The brand's digital-first approach has enabled it to leverage the growth in the sports and fitness category in India, leading to sustainable growth and expansion opportunities.

Puma attributes brand's growth due to the significant growth in the sports and fitness category, which has led to a rise in the number of people playing sports and wearing casual and sports attire as well as brand’s digital-first approach, key influencers, social media platforms, and an e-commerce strategy.

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29 March 2023, Mumbai 

Lee Cooper has launched its summer campaign for 2023 with the theme "Life Is Out There".

The brand has introduced a range of digital and social media activities, including a video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere to promote the campaign.

The campaign is all about inspiring people to step out of their comfort zones, try new experiences, and live life to the fullest. The video features a group of friends on a road trip in a yellow vintage microbus, showcasing their wanderlust as they explore different outdoor locations like the beach, forest, and lakeside.

The brand plans to host a series of airport activities, as well as summer events like campaigning activities, beach parties, and outdoor concerts in select cities across India.

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24 March 2023, Mumbai 

Aditya Birla Group's luxury retail store, The Collective, is set to expand its presence with 20 new stores, including 10 new stores for The Collective brand and mono-brand stores such as Hackett, Fred Perry, Ted Baker, Polo Ralph Lauren and Ralph Lauren.

The company, which is a division of Aditya Birla Nuvo Ltd and operates 33 stores in India, aims to finance the expansion through internal accruals. The investment required is ₹10,000- 12,000 per sq. ft , that means around INR7-8 crore for a 7,000 sq. ft. store., and up to double for mono-brand stores.

The company has also seen significant growth in its women's apparel segment and plans to add the niche Japanese brand A Bathing Ape to its portfolio in FY23.

The expansion comes amid projections India’s fashion market would touch ₹5.7-5.8 trillion by 2024. The growth will be driven by premiumization, greater penetration of ecommerce and a focus on private labels and the entry of international brands, according to Boston Consulting Group.

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