07 March 2023, Mumbai 

The malls are doubling up as fulfilment centres, allowing additional storage space to brands and retailers to store their products at a common warehouse within the mall and use the space for delivery through e-commerce platforms.

This arrangement provides brands with more space to showcase their products effectively, and it helps retailers improve their omni-channel backend, especially as more consumers shift towards online buying.

The trend could be an opportunity for retailers to reduce costs and improve margins. However, retailers also face higher rental costs as they increase their store sizes to keep more stock across categories and offer a better shopping experience.

Mall warehousing systems would play a positive role in reducing the costs of storage as well as fulfilment timelines, and it could reduce overheads, increase margins, and improve overall turnaround time.

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01 March 2023, Mumbai 

The denim giant, Wrangler, recently inaugurated its new store at Kankarbagh, Patna in Bihar, equipped with omnichannel capabilities.

With over 240 stores across India, Wrangler has been a popular American denim brand since its establishment in 1904, offering a wide range of denim jeans, shirts, polo t-shirts, track pants, sweatshirts, and jackets for men and women.

In 2021, Ace Turtle signed a definitive agreement with Kontoor Brands, which allows the company to be the exclusive licensee for India, enabling the sale of Kontoor Brands' portfolio, including Wrangler and Lee, through a digitally connected network of brick-and-mortar stores and online retailers.

Ace Turtle is an omnichannel retail platform that offers inventory and technology platforms for the brand.

The brands will be made available through online marketplaces, social commerce, and conversational channels such as WhatsApp, Chatbots, and Instagram, providing customers with convenient access to the products.

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24 February 2023, Mumbai  

Neha Dhupia is brand ambassador for One Friday. With the association, the brand aims at creating awareness among parents to make conscious clothing choices for their children.

One Friday based in India offers a versatile range of products in the affordable segment from comfortable loungewear, party wear, winter wear, and accessories. The brand piques children’s imagination and brings out their individuality.

One Friday caters to boys and girls aged one to 12 years. The garments are made with gallons of imagination and a sprinkle of fantasy. One Friday celebrates the spirit of childhood with a pinch of prep and a pot full of trend. The collection is aimed at inspiring all tiny tots to continue on their path of crazy adventures and never ever grow up.One Friday is a children’s wear brand, born out of a love for the whimsical wonders of children. It is a place that tells stories of surreal journeys and magical adventures, where actuality seems like a time far, far away.

Neha Dhupia will appear in the advertisements of the brand and will also play an active role in One Friday’s events and social media campaigns.One Friday sells its products exclusively through its website and stores in select cities across India.

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04 March 2023, Mumbai 

Louis Philippe, the popular menswear brand from Aditya Birla Fashion and Retail Ltd. (ABFRL), has set another benchmark by launching its largest store in India at the Viviana Mall in Mumbai. The store is spread across 5,500 sq. ft. on the ground floor of the mall, according to a company representative on social media.

The Louis Philippe collection features formal and semi-formal shirts, suits, wedding collections, trousers, T-shirts, footwear, and accessories.

ABFRL is a fashion retail company owned by the Indian multinational conglomerate Aditya Birla Group. Its other brands include Van Heusen, Allen Solly, Peter England, and Pantaloons. The company's international brand portfolio includes The Collective, Ralph Lauren, Ted Baker, Fred Perry, Forever 21, American Eagle, Hackett London, Simon Carter, and Reebok. ABFRL has a vast network of over 3468 stores and is present across more than 28,590 multi-brand outlets.

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28 February 2023, Mumbai 

FabIndia, a popular ethnic wear and lifestyle brand, recently announced the launch of their new men's and women's clothing line called 'Fab by Nature'. The handcrafted line is now available for purchase both in stores and online.

The sustainable line aims to promote conscious consumption while supporting craftspeople that make the garments.

FabIndia feels that fashion can be both stylish and sustainable. With 'Fab by Nature company showcases commitment to artisanal craft and sustainability, while also providing customers with a range of garments that are versatile and fashionable for occasion wear as well as everyday living.

Fab by Nature features earth-toned separates with intricate hand-embroidered Chikankari details, woven textiles, and hand-block printing. The line also includes a selection of children's wear with comfort-driven, fusion-style looks. The brand aims to appeal to all age groups with their minimalist and versatile aesthetic.

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22 February 2023, Mumbai

Shanaya Kapoor is brand ambassador for Madame Fragrances.

Her popularity with the young audience, coupled with her style and grace, was seen as perfectly aligned with the brand, making her the ideal face. The fragrances would be launched across all of Madame’s stores across India.

Madame Fragrances is a part of Madame, the western wear brand for women. Launched in 1993, Madame has 500 retail touch points, including 150 exclusive branded outlets, large format stores, and other leading retail outlets.

The fragrance category has been growing at a rapid rate of 150 per cent over the last two years in India.

In pursuit of wellness, millennials are now driving the fragrance market. Both offline and online players are active in this segment. The scent trend has, especially, picked up in Tier II and III cities where consumers are open to investing in new formats of fragrances. Fragrances are also seen as affordable luxury as people indulge in spending on aspirational and premium brands to satisfy that need.

Fragrance buying is also seen as a gifting option. Hence, major surges are seen during festivals such as Diwali, Christmas and Raksha Bandhan besides the wedding season. Valentine’s Day week was the largest sales event in the fragrance event calendar.

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02 March 2023, Mumbai 

Killer, the clothing brand under Kewal Kiran Clothing Limited, unveiled its latest product line, Killer Nxt, during a B2B showcase held at Hotel Vivanta in New Delhi from February 24 to 28.

The showcase highlighted Killer's collections for the autumn/winter 2023 season, with Killer Nxt being the main attraction. The trade event aimed to showcase the brand's evolution, particularly its increased focus on the Gen Z market.

KKCL's joint managing director, Hemant Jain, stated in a press release, "Watch out for the new 'Ava-tar of Killer' with the introduction of 'Killer Nxt' in AW23 business meet, as we would be all set to sweep the market." The Killer Nxt line combines comfort, functionality, and youthful style, featuring bold graphics, streetwear staples, and casual separates.

The line targets both domestic and international markets and is expected to take Killer to the next level of fashion.

Yash Jain, the next-generation of the promoter's family and the business' vice president, stated, "As our family hands over the baton to us, we are striving to take Killer to the next level of fashion, and nothing is better than the introduction of Killer - Nxt."

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 27 February 2023, Mumbai 

Flexnest has forayed into athleisure clothing with the launch of its new range of workout clothes.

The initial portfolio of active workout clothing brings to female customers a premium range of leggings, sports bras, capris, and vests. The unique athleisure clothing is made available in all sizes ranging from XS, S, M, and L to XL in three popular colors – black, green, and blue.

The new offerings are aimed at enabling women in their bid to feel more comfortable and at ease during training and workout sessions. The brand’s innovative SuperFlex fabric is not only effective during workouts but equally comfortable to sport as loungewear. The unique fabric, adaptable to all needs, is engineered and specifically tailored to give customers the feeling of a second skin with all the coverage one needs when moving.

Built for the body in motion, Flexnest, which opened two years ago, now wants to focus on growing further with the launch of its active wear.

The athleisure category is one of the fastest-growing categories in India, growing at 15 per cent to 20 percent year on year. Being a millennial-driven trend, athleisure is growing at a phenomenal rate not only in urban cities but also in tier II and tier III regions.The size of the segment is over Rs 54,000 crores and growing rapidly.

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20 February 2023, Mumbai

Ed-a-Mamma has launched clothing for infants.

The age group is up to three years. The brand, founded by actor Alia Bhatt, already has maternity clothing and teen clothing. The infant wear collection features lightweight, soft and breathable casuals and has a wide range of boys’, girls’ and unisex wear. Key pieces in the collection include thoughtfully curated sets which make the most amazing gifts - as well as standalone pieces such as T-shirts, denims, dresses with bloomers, expandable bodysuits, sleep suits, caps, booties, bibs, among others. Ed-a-Mamma has prioritised state-of-the-art manufacturing techniques that ensure comfort and care. The boys’ and girls’ ranges are 100 per cent cotton and the unisex range is a premium line where 100 per cent GOTS (Global Organic Textile Standard) certified organic cotton is used and the graphic treatment and garment details are minimal. The garments are Sedex-certified and the brand only uses azo-free dyes that are safe for children. Buttons and trims are plastic and nickel-free. This line offers parents with expanded product options from newborns through toddlers. Staying true to the brand’s commitment to responsible sourcing, the entire collection is carefully crafted to provide parents with supreme quality and great designs that are also easy on their pocket.

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02 March 2023, Mumbai  

Biba, the ethnic wear and lifestyle brand, has unveiled a new line of workwear called 'Biba Werk It', which is now available both in stores and online.

According to Biba's announcement, the collection offers practical, craft-inspired garments for the office that allow wearers to move freely and comfortably. The line features blazers in traditional textiles, loose yet streamlined kurta sets, and tunics, all with a color palette that leans towards blues and neutrals to give a professional feel while remaining identifiable as inspired by traditional desi clothing.

Biba, which initially began as an ethnic wear brand, has diversified its product range in recent years to include sleepwear and athleisure lines in response to changing consumer trends. With the launch of its latest line, the brand is addressing the needs of women returning to the office after the pandemic and seeking more relaxed and individualistic clothing options compared to their previous work attire.

In addition to expanding its product selection, Biba has been rapidly opening brick-and-mortar stores across India, including recent store openings in Dehradun, Agra, Noida, Raipur, and Gurgaon, among other locations.

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24 February 2023, Mumbai 

For the third quarter Aditya Birla Fashion and Retail’s consolidated net profit fell by 94 per cent compared to the same period a year ago.

This was due to an increase in marketing and strategic expenditures in new projects. When compared to the same quarter a year prior, its operating revenue increased by 20 per cent. Overall costs for the third quarter were up 31 per cent. Strong like-to-like across branded businesses and continuous e-commerce performance were the main drivers of growth in the quarter.

The company resumed its rigour in enhancing its brands and increasing customer interaction. The quarter also witnessed enhanced marketing investments across companies after a two-year sabbatical. On the strength of the resurgence of the wholesale business and strong retail sales, Aditya Birla’s revenue from the Madura Fashion & Lifestyle sector increased 23 per cent. Inspite of the impact of the third wave of Covid on large format stores, Pantaloons’ revenue increased by eight per cent.

Aditya Birla maintained network growth, adding 15 new stores to its ethnic business network while adding 245 to its branded business network, including newly integrated Reebok outlets. The network of Pantaloons gained ten additional stores, bringing the total to 406.

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20 February 2023, Mumbai

For the third quarter TCNS’ net profit fell by 98 per cent.

Revenue for the quarter was down by seven per cent as against the corresponding period of the previous fiscal year. Total expenses during the quarter increased by four per cent. Women’s apparel retailer TCNS attributes the drop in profit to higher depreciation, lower other income and interest expenses coupled with weak operational performance, which weighed on the bottom line. The muted festive and wedding season coupled with the delayed onset of winter also contributed to poor sales during the quarter. TCNS Clothing owns brands like W, Aurelia, Wishful, and Elleven. It currently has over 664 exclusive brand outlets for its various brands and sells through various online platforms across India. W is a premium fusion wear brand catering to the aspirations of the modern Indian woman. Aurelia is contemporary Indian wear targeted at a wider age group and fashion sensibility. It’s a mix of great design, great quality, and great fit at economy pricing. W has a cleaner, international feel while Aurelia reflects a contemporary Indian feel. TCNS is looking to further strengthen its retail presence in India. TCNS generates 90 per cent of its sales from its stores while the remaining ten per cent comes from online channels.

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