Fashion brand ‘W’, owned by TCNS Clothing, has launched its latest summer collection called ‘Move360’ in collaboration with celebrity Mira Kapoor.
The collection, which features wrap dresses, jumpsuits, co-ord sets, summer tops, and skirts, was unveiled at the brand’s experiential store in Mumbai, which happens to be their largest store.
The Move360 collection is available on the brand’s website, as well as in W outlets, multi-brand outlets, large format stores, and online retailers.
24 March 2023, Mumbai
Sportswear brand Fila has launched its latest global campaign in India, featuring American celebrity Hailey Bieber.
Bieber, who has a rapidly growing fashion following, expressed her excitement about the collaboration. She stated, “My style is constantly evolving and Fila’s designs are timeless and the perfect complement to my everyday wardrobe.”
The campaign was styled by Bieber herself, drawing inspiration from the 90s era and Fila’s extensive brand archive, the campaign features a range of clothing, accessories, and footwear that can be purchased on Fila’s India e-commerce store.
The Fila x Hailey Bieber campaign is a celebration of individuality and personal style. With its timeless designs and Bieber’s fashion influence, the campaign is sure to resonate with fans of both the brand and the celebrity.
20 March 2023, Mumbai
Beverly Hills Polo Club has expanded its retail network in India with the inauguration of an exclusive outlet at Lucknow's Lulu Mall.
The store features a range of brightly colored polo-inspired clothing aimed at bringing out the fashion stylist in every man. The store's open façade, warm yellow lighting, and white, gold, and navy color scheme create an inviting varsity feel.
With a significant retail presence in various Indian cities and a strong presence in leading department stores and online marketplaces, the brand has become popular among Indian consumers looking for trendy, high-quality clothing at reasonable prices.
Beverly Hills Polo Club's expansion in India is in line with the country's growing retail market, which is projected to reach $1.3 trillion by 2025. The opening of the new store at Lulu Mall Lucknow is expected to further strengthen the brand's presence in the country and offer an inviting retail experience for Indian consumers.
Beverly Hills Polo Club has established itself as an affordable luxury brand since its inception in 1982, offering not only clothing but also watches and fragrances. Its aesthetic is inspired by the glamour of Beverly Hills and the heritage sport of polo.
14 March 2023, Mumbai
Bestseller India, the Indian subsidiary of Danish fashion company Bestseller, has teamed up with IBM Consulting to implement transformational projects aimed at creating an intelligent and autonomous fashion landscape and driving business growth.
In this new partnership, Bestseller India will work with IBM Consulting to consolidate its IT landscape on a secure hybrid cloud platform. This will enable the company to focus on its core activities and drive growth with a tech-forward and data-driven approach.
Bestseller India, which has 396 exclusive brand outlets and is present in over 1,230 shop-in-shops throughout India, has recognized the need to scale its technology backbone to support its vision for growth.
22 March 2023, Mumbai
According to the brand Frenchie from VIP Clothing, their 'U-19' range is the first innerwear collection in India specifically designed for teenagers. They have conducted market analysis to support their claim, stating that no other brand has previously introduced such a product.
Frenchie U-19 is not just a product, but a solution to the common issue of ill-fitting underwear for teenagers. As a brand that prioritizes meeting consumer needs and desires, the company is optimistic about the market potential of this new product range.
The design philosophy behind the U-19 range is to deviate from traditional cultural norms and empower teenagers to be ahead of the curve in terms of style. It is a symbol of advancement and non-traditionalism, representing a breakaway from the conventional.
The newly launched U-19 range will be available on popular e-commerce platforms such as Flipkart, Amazon, and Jio Mart, as well as VIP stores throughout India.
17 March 2023, Mumbai
Mufti, the popular Indian menswear brand, has recently launched its latest collection for the spring/summer 2023 season. The collection features an expanded range of sportswear and casual wear inspired by the vibrant city of Mumbai.
To cater to the increasing demand for branded sportswear, Mufti has introduced a new line of Nylon Spandex knit shirts, which offer a comfortable and stylish option for fitness enthusiasts. In addition, the brand has also launched a range of lightweight, breathable cotton shirts, as well as t-shirts and polo shirts, designed for more casual looks. Printed options are also available, with the collection aimed at a millennial and Gen Z audience.
The brand has also introduced a collection of lightweight knitted trousers under its ‘Flyweight’ line, designed for everyday wear. The range features a color palette of neutral hues, such as ecru, sage, and beige, as well as brighter tones like blue, pink, and aquamarine.
Mufti aims to provide versatile western wear that enables the wearer to showcase their own unique personality. The brand also retails its products through its dedicated e-commerce store.
13 March 2023, Mumbai
Miniklub has set its sights on a rapid expansion spree with the aim of opening 250+ outlets in the next 2 to 3 years.
The company's expansion strategy involves increasing its presence in key markets, such as Bangalore, Delhi, Mumbai, and Chennai, where it already has a strong presence, while leveraging tier-2 cities that are welcoming brands like Miniklub and are ready to experience new things. The brand is aggressively onboarding franchises to open stores across India and is strategically investing in major markets where its presence is still nascent.
Miniklub has set achievable targets for opening new stores and has onboarded new suppliers to increase the pace of execution across India. The company's key areas of investment in retail include increasing its offline presence through exclusive outlets and partners, growing its D2C platform, and strengthening its omnichannel strategy. To back this up, Miniklub is planning to open warehouses in strategic locations to help achieve its business goals.
22 March 2023, Mumbai
Being Human Clothing, the fashion brand founded by Bollywood actor Salman Khan, is set to make a comeback after a hiatus, following the family’s buyout of the business from licensee Mandhana Retail Ventures in early 2020, just as the pandemic hit.
The brand has been focusing on getting “the house in order” by improving the quality of products, the right pricing and ensuring that the brand stays responsible in line with its values of sustainability and giving back to the earth.
The company also realigned its approach and strategies on the markets it needs to enter. Men’s clothing contributes 75% of the overall sales, women’s 12-15% and accessories the rest. The brand has been expanding rapidly and has over 500 retail touchpoints, selling through exclusive brand outlets, shop-in-shops, multi-brand outlets, and e-commerce stores across India.
The company has been actively developing its gender-neutral collection called Blur, which contributes 4-5% of overall sales and is expected to grow further, tapping into the mainstream market for unisex fashion. In addition, the company is researching and developing a boyswear line with plans to launch it in the next financial year.
Being Human Clothing is set to open an all-women empowered store in Bengaluru's shopping district, where women and specially-abled people will be given employment opportunities.
As per the company, Being Human has stated that the brand's roadmap leads to stores around the world, and the company has recently opened in neighbouring countries, with plans for continued expansion in both domestic and overseas markets.
The company is also expanding its e-commerce operations, which now account for 18-19% of overall sales. Within retail, the company aims to exit this financial year with 80-85 stores and open another 50 in the next financial year, with a focus on emerging India, where there is an appetite for brands and money to spend.
16 March 2023, Mumbai
Luxury fashion house Christian Dior is set to showcase its pre-collection of women's ready-to-wear for Autumn 2023 at the Gateway of India monument in Mumbai on March 30.
The move to India follows the label's previous cruise collections, which were held in Marrakech, Athens, and Seville, and is part of its efforts to showcase local know-how and collaborations with local artisans.
For the upcoming collection, creative director Maria Grazia Chiuri has drawn inspiration from traditional Indian craftsmanship and textiles, featuring strong colors, numerous prints, and intricate embroidery. The collection was presented in Paris last December and will be available in stores from late April.
Christian Dior has a longstanding relationship with India, with the Chanakya workshop and school in Mumbai being a regular source of embroidery for the label's collections and couture shows.
The move to Mumbai is also seen as an opportunity for the brand to strengthen ties with India's wealthy clientele.
10 March 2023, Mumbai
Calvin Klein recently unveiled its latest Spring 2023 collection at its Jio World Drive store in Mumbai, India.
The launch event was well-attended by several notable personalities in the fashion industry, including local stylists, models, and fashion influencers such as Rachel Bayros, Sonalika Sahay, Prabh Uppal, and Rabanne Jamsandekar. Guests were treated to a special performance by musician Monica Dogra and remarks from actress and long-time friend of the brand, Disha Patani.
The store, located in the heart of Mumbai's high street shopping district, showcases the latest Calvin Klein collections, including Calvin Klein Jeans, Calvin Klein Underwear, and accessories. The interior of the store features minimalist design principles that reflect the brand's aesthetic and philosophy.
Calvin Klein is a global fashion lifestyle brand that was founded in New York in 1968. With a focus on bold, non-conformist ideals, the brand's products are designed to offer limitless self-expression. The Calvin Klein brands - CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance - are renowned for their high-quality construction and responsible design. The brand's products are loved by domestic and international consumers alike, with global retail sales of approximately $8.5 billion in 2021.
The brand is owned by PVH, which acquired Calvin Klein in 2003 and remains committed to growing the brand's worldwide presence and relevance for years to come.
20 March 2023, Mumbai
Italian fashion brand Corneliani has become popular among India’s fashion-conscious elite since it was introduced in the country by Blues Clothing Company in 2009.
Following OSL Luxury’s acquisition of Corneliani’s India wing in 2012, the brand expanded its range to offer a complete wardrobe for men, including neck-ties, knitwear, jeans, Polos, coats, suits, shoes, and shirts. OSL Luxury adopted a 360-degree distribution model as a boutique brand, offering both made-to-order and made-to-measure facilities to cater to the individual preferences of its customers.
The brand’s commitment to personalisation has proved successful, with Corneliani now offering an exclusive customisation in retail spaces. The brand’s Indian clientele also have the opportunity to experience fabrics that are exclusive to Corneliani and can only be shipped directly from Italy.
Corneliani has faced challenges during the pandemic, leading to the closure of its retail base in India. However, the brand has since gained strong traction in Mumbai and Delhi and plans to expand further. The brand has also diversified into e-commerce, exploring slow commerce with Tata CLiQ Luxury on accessories and garments.
15 March 2023, Mumbai
Fashion brand Madame, owned by the Jain Amar Group, has announced an extension of its partnership with Bollywood actor Tara Sutaria for the year 2023-24.
As part of this extension, the brand has released an exclusive collection of designs from the 'Madame x Tara Sutaria Spring/Summer '23' and 'Autumn/Winter '23' lines.
Madame, launched in 1993, is currently available across 500 retail touchpoints, including 150 exclusive branded outlets, large format stores, and other leading retail outlets. In addition to its online store, the brand also sells through various e-commerce platforms.
10 March 2023, Mumbai
Go Colors, a leading legwear brand for women, has recently opened a new store at the Phoenix Mall in Ahmedabad.
The new store for women offers to choose from a wide range of products and spruce up their wardrobe with new styles, including knitted pants, pencil pants, jeggings, palazzos, super stretch denims, culottes, and regular leggings.
Founded in 2010, Go Colors has become a popular brand with a presence in large format stores like Reliance Trends, Shoppers Stop, and Central, as well as on major shopping portals such as Myntra and Amazon. The brand's commitment to offering a diverse range of products has made it a favorite among fashion-conscious women.
