26 April 2023, Mumbai 

Monte Carlo aims to open 45-50 exclusive brand outlets in the financial year 2023-24.

Monte Carlo Fashions has been expanding rapidly in recent years, with the number of its EBOs increasing from 212 in FY19 to 356 in FY23. It surpassed its yearly guidance by opening 47 new outlets last year. The company operates on a Franchise-Owned-Franchise-Operated (FOFO) model, meaning no major capital expenditure is required.

Monte Carlo has also been focusing on building its online presence and experiencing a positive trend in online channels.

The company's strong growth in FY23 was driven by factors such as rising disposable income among the Indian middle class, an increasing number of fashion-conscious e-commerce millennials and Gen Z consumers, and the growth of trends and online fashion retail.

Monte Carlo plans to continue its expansion in the coming years, and its focus on driving technology for business will be key to its future success. The company's business grew by 22% over FY22 to approximately Rs 1,100 crore in FY23.

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20 April 2023, Mumbai 

Alia Bhatt's sustainable clothing brand Ed-a-Mamma plans to launch 60 shop-in-shops across India by the end of this financial year. While the brand initially focused on Tier-I cities, it is seeing more traction from Tier-II and III cities, where consumers are more conscious of pricing.

Ed-a-Mamma is also looking to establish its retail presence and is focused on the retail segment.

The brand's positioning is centred around sustainability and safety for mothers and children, and is now targeting mothers from the time of conception until their children are around 17 years old.

The brand has seen success in establishing a national presence thanks to its sustainability ethos.

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13 April 2023, Mumbai 

India’s retail sector has undergone significant changes in consumer behavior over the past two years due to the pandemic. With normalcy returning, the retail sector is stabilizing, but disruptions across the retail value chain could impact both brands and their distribution partners.

Macro trends that are shaping the new normal, are small shops are going digital due to easier access to digital offerings and the emergence of eB2B marketplaces and digital lending facilities. More retailers are going direct to consumers, and e-commerce and D2C grocery retail are likely to cross the 2 to 3 percent threshold soon.

The new-age companies are taking on top brand companies across categories by being agile and innovative, engaging with customers on social media, leveraging an omnichannel approach. And, mega distributors are harnessing the power of digital to gain a competitive edge over smaller counterparts.

Premiumization and personalization are also gaining even more traction due to shifting demographics, urbanization, higher aspirations, and hyper-connectivity. Private labels are on the rise, especially for grocery and apparel categories, as modern retail gains a stronger foothold.

The driving force behind all trends is evolving consumer behaviors, supported by innovations in technology, to remain relevant and flourish in this fast-changing reality.

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25 April 2023, Mumbai 

Indian kidswear manufacturer Bodycare International has announced a collaboration with Bollywood and Tollywood actress Kajal Aggarwal as the brand ambassador for its kidswear range.

The partnership is expected to strengthen the brand’s positioning in the market and elevate its image to new heights.

What all you need to know

“With a focus on providing comfort and rash-free clothing, Bodycare Kids offers a stylish and vibrant range of apparel and innerwear for kids. The company aims to achieve a target of 5000 crores by 2030, and the association with Kajal Aggarwal is expected to help it reach out to a wider audience”, says Mithun Gupta, Director, Bodycare International Ltd

Bodycare International has a network comprising over 450+ distributors, 18000+ retailers, and a vast presence on all major online portals, making its range of products easily accessible to customers all over the country. The company has over 20 exclusive brand outlets and an attractive franchise model that offers entrepreneurs a unique opportunity to be a part of the brand's success story, placing it in an advantageous position to cater to the increasing demand for high-quality kidswear in India.

The Indian kidswear market holds tremendous potential for growth, with India being one of the largest contributors to the global apparel-retail sector. Customer-centric brands like Bodycare International contribute immensely to the sector by keeping customer satisfaction as a top priority and creating the best kids’ apparel and innerwear.

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 20 April 2023, Mumbai 

Duke, the lifestyle brand, has announced the launch of its latest Spring Summer Collection for 2023. Inspired by Urban Street Casual Smart Fashion, Duke's latest collection offers an extensive range of clothing and accessories for men, women, and children of all ages.

The collection includes T-shirts, shirts, trousers, bermuda, capri, lowers, denim, tops, leggings, active-wear, sportswear, accessories, and footwear, all made with a variety of cotton, natural, and textured materials that provide a cooling effect to the body.

According to Duke, the latest collection is perfect for those who want to go minimalistic in their fashion statement. This value-for-money range redefines one's fashion statement, allowing customers to escape the delightful attitude as they dress in Duke.

Brand's main focus has always been to fulfill customers' requirements and provide them with what they need for their wardrobe. With their latest collection, Duke is changing fashion trends periodically, and their customers can make themselves look fashionable while staying comfortable.

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12 April 2023, Mumbai 

Killer, a young and trendy fashion brand from KKCL India has collaborated with CovationBio, a global bio-based solutions company, to release a new collection of shirts that offers exceptional comfort, moisture management, and stretch.

The innovation lies in the use of fabrics eliminating the need for spandex and providing a two-way stretch made from Sorona polymer, a product of CovationBio. Sorona polymer is made from 37% plant-based ingredients, is a high-performing, responsibly sourced material that is currently used in various apparel applications.

This collaboration streamlines the method for dyeing fabrics, reducing processing time and expanding the future of sustainable textiles in casual fashion.

The Killer brand team worked closely with CovationBio to develop this innovative solution, extending their brand's values of style, comfort, and fashion.

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24 April 2023, Mumbai 

Cantabil Retail India has recently opened its 11th retail store in Pune, Maharashtra. This store is spread over an area of 1018 sqft. and offers a complete range of formal-wear, casuals, and ultra-casual clothing for men and women at competitive prices. The brand aims to provide a future-forward retail experience to its customers through this new store.

With this store opening, Cantabil Retail has now established 449 stores across India, with plans to continue expanding its retail presence.

Cantabil Retail has always been known for offering premium clothing in cutting-edge style, curating a cozy yet classic and stylish apparel assortment every year.

The brand aims to aggressively expand its retail presence further over the next few years, with a strong presence across the length and breadth of the country.

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 19 April 2023, Mumbai 

Arrow, the iconic premium menswear brand has unveiled its latest Summer Spring collection. The new collection contains formal wear including Autopress Shirts, Autoflex trousers, and Iconic White shirts.

The auto press shirt is known for its wrinkle-free fabric, whereas autoflex trousers have a flexible waistband, making them perfect for work by prioritizing comfort while also looking premium.

Arrow’s iconic white shirts are a wardrobe staple like always, they can be used for formal occasions like weddings and casual outings with friends and family.

This collection also features suits and blazers, their ceremonial line has suits in pastel shades like pink, light green, and beige which is perfect for day weddings, they also have suits in midnight Navy, Wine, Maroon, bluish-gray, and shades of bottle green which are classic evening wear. These suits also have reversible waistcoats with abstract floral jacquard on one side and the other side has the same design patterns, making it stylish and versatile.

In the relaxed casuals in shirts, trousers, and blazers, Arrow has linen as a summer collection. The shirts are available in both full-sleeve and half-sleeve and the trousers can be characterized by their Bronson fit, elasticated waistband, and moisture-absorbent properties.

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11 April 2023, Mumbai 

Lee Cooper's summer campaign "Life is out there" aims to encourage people to step out of their comfort zone and live life to the fullest. The primary target group for the campaign is people between the ages of 18 to 30, but the brand's consumers extend from 18 to 45.

The campaign is being promoted through a multimedia approach, including social media, print ads, airport activities, and out-of-home advertising. The ad strategy is mainly driven by digital, as the primary source of entertainment for the brand's core target group is their phone screens.

Lee Cooper has 25-plus exclusive brand outlets, with 60% in metros and 40% in tier 1 cities. Currently, 80% of the business comes from offline stores, and 15-20% comes from online platforms. Sixty to 70% of the overall business would be from apparel, and the rest from footwear.

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 21 April 2023, Mumbai

Monte Carlo Fashions is expanding into the home textile segment and has set a target of achieving peak revenue of Rs 250-300 crore from this segment. Monte Carlo Fashions plans to start home textile expansion in Q1 of FY25.

What all you need to know

Despite the challenges posed by the COVID-19 pandemic, Monte Carlo remains optimistic about the future of the home textile segment and expects reasonable growth, driven by the increasing demand for high-quality and affordable home textiles.

One factor that is working in the company's favor is the growth of online sales, which have been growing in line with offline sales. This is an encouraging sign for the company's prospects, as it has been investing heavily in its e-commerce capabilities over the past few years.

Monte Carlo Fashions has reported its best quarterly sales numbers for the March-ended quarter with a 36 percent growth compared to a year-ago quarter, and its annual sales for FY2023 grew 22 percent over FY2022 and 51 percent over FY2020, which was the pre-COVID period.

The company will be investing heavily in the home textile segment over the next few years to establish a strong presence in the market.

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14 April 2023, Mumbai 

Intimate wear retail brand Zivame has partnered with MoEngage, a customer engagement platform, to improve its engagement and retention strategy for offline customers.

What all you need to know

The partnership aims to provide privacy and personalization, which are critical factors in the intimate wear industry, enabling brands to deliver relevant customer experiences in a secure and contextual manner.

Zivame will leverage MoEngage's analytics and segmentation capabilities, including Dynamic Product Messaging, Intelligent Path Optimizer, and Stylized Push Templates, to optimize engagement and retention among offline customers.

With MoEngage's advanced analytics, Zivame will experience high system reliability with negligible downtime related to campaign dissemination.

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11 April 2023, Mumbai 

Indian Terrain, a popular men’s high-street fashion brand, has opened a flagship store at East Coast Road in Chennai. Spread across 2100 sq. ft, the newly launched store is the 12th flagship store of Indian Terrain in the city and offers a wide range of casual and formal wear for men, including shirts, trousers, t-shirts, and accessories.

The new store has a modern, minimalistic aesthetic, with a focus on creating a comfortable and welcoming shopping experience for customers.

Indian Terrain's commitment to providing comfortable and stylish clothing options for men has been a driving force behind the store's design. The store also features a dedicated space to showcase the brand's exclusive sustainable clothing range.

The new Indian Terrain store launched in ECR is located at Thiruvanmiyur. In addition to the flagship store in ECR, the brand also launched a refurbished store in Nexus Vijaya Mall.

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