04 August 2022, Mumbai:

Lingerie brand Groversons aims to extensively expand its production capacity and distribution footprint and increase the brand's global presence.

The brand is also focusing on opening exclusive stores to have better buying opportunities.

ALSO READ Indian lingerie brands combine comfort with style to meet growing demand

RELATED NEWS . New styles, colors dominate emerging lingerie trends in India

The brand, Paris Beauty, is focusing on targeting the younger generation after continuing to serve masses of all age groups. It offers a huge range of products that satisfy every customer's needs. With the production capacity of producing almost 1.8 million pieces a month, it aims to increase this in the coming years.

Noida –based Groversons Group is a leading manufacturer ladies under garments in woven, knitted and hosiery fabric. The company has more than 70 years of experience in Indian lingerie market. With the inclination towards the international market, the domestic market has started delivering new trends to the customers, says Siddharth Grover, Director, Groversons Paris Beauty.

Join our community on Linkedin

01 August 2022, Mumbai:

After the successful launch of its women’s ethnic wear brand, Taneira, Titan plans to expand the brand’s retail presence by setting up more stores and strengthening its omnichannel presence. The brand is about to achieve a turnover of Rs 250-300 crore after five years.

ALSO READ  Taneira, Titan’s women’s ethnic wear brand appoints ‘Shalini Gupta’ as GM 

RELATED NEWS .  Taneira launches new ready-to-wear collection

Currently, with 25 stores in major Indian cities, the brand plans to open 35 more stores by the end of this year and take that mark to 125 stores in the next three years. It also plans to set up stores outside India and reach the existing customer base of Tanishq and Titan Eyeplus.

Another of Taneira’s ambitions includes being a Rs 1,000 crore brand by FY27. It also aims to increase the share of omnichannel sales to overall business to 25-30 percent.

The brand is still recovering from the losses caused due to COVID. It aims to foray into states like Uttar Pradesh and Bihar, where it primarily relies on online marketing and selling.

Join our community on Linkedin

28 July 2022, Mumbai:

Injiri offers apparel and dresses for contemporary women.

To showcase traditional Indian textile techniques to an international audience, womenswear brand Injiri launched a collection of 19 Chikan and Jamdani handloom textiles at the annual textile festival Xtant in Mallorca, Spain.

RELATED NEWS . Women’s wear brand Injiri launches quilts made of waste

ALSO READ Injiri launches collection of chikan & handloom textiles in Spain 

Injiri presented a collection of textiles to highlight the artisan craftsmanship of Indian weavers at the recent Xtant festival. The brand also collaborated on a film shown at the exhibition titled ‘The Turban Weavers of Bhujodi’ which spotlights weaver ShamjiVankar and his work to keep the tradition alive.

ChinarFarooqui’s brand Injiri retails from around 100 multi-brand stores internationally and one boutique in India, Ensemble. The brand works with artisans in India to create minimalist, understated clothing which is designed to put the spotlight on the textile craft itself.

Join our community on Linkedin

03 August 2022, Mumbai:

With its bold, fun, and edgy theme live on Myntra for a quarter now, women’s fashion brand BoStreet has introduced over 2,000 trendy styles across all major categories like dresses, tops, blouses, denim, and shorts, swimwear, and co-ords.

BoStreet debuted on Myntra Stylecast in mid-April with over 500 styles.

ALSO READ  The Fashion Industry Is All About Chic Styling!

RELATED NEWS . Taamara – An Ethnic- Indo-Western fashion wear brand

The brand offers everything from casual tops, T-shirts, and regular denim to bodycon dresses, party dresses, jeans, and crop tops.

It offers a variety of prints from solids, basic to dressy, etc. While consumers have approved the brand’s entire range of collections, its best-selling categories include tops and dresses. The brand has received over 15,000 orders on Myntra in a mere span of 3 months.

Kunal Abhishek, Co-Founder, BoStreet, says, the brand aims to maintain a perfect balance between inexpensive and stylish for young buyers.

It aims to strengthen its foothold in this category by introducing new styles at the right prices.

Join our community on Linkedin

30 July 2022, Mumbai:

Wacoal is organizing its first-ever phygital (physical + digital) lingerie fashion show in India to unveil its Autumn- Winter collection 2022 collection. The show will showcase Wacoal’s latest line of lingerie.

This, in turn, is a conscious effort on the brand’s part to make intimate apparel beautiful and sensual inclusively.

ALSO READ Enamor bra #WeAreAllFabulous campaign fascinates women fabulously

RELATED NEWS . Booming retail market encourages Indian retailers to expand store network

With this being Wacoal’s first lingerie fashion show in India, the brand is leaving no stone unturned to transcend geographical boundaries and bring this avant-garde event to its audience across the country.

For this, the brand is going to be live on the Facebook and YouTube platforms, thereby making it a phygital show which can be enjoyed not only by its physical audience but also by the virtual audience worldwide from the comfort of their homes.

The event will be hosted on-ground at Mumbai’s TajLands End in Bandra on August 05, 2022. The show will also be viewed live on the YouTube and Facebook platforms of Wacoal.

Join our community on Linkedin

25 July 2022, Mumbai:

Having entered the lifestyle segment two decades ago, tobacco-to-FMCG-to-hospitality conglomerate ITC is exiting the business, says Sanjiv Puri, Chairman, ITC. The company has already exited John Players by divesting the trademark and copyright of the brand.

The group had under this umbrella Lifestyle Retailing Business Division (LRBD) offering product lines Apparel, Lifestyle & Fashion, Accessories range, etc to the discerning customers.

It is currently liquidating some old inventory of the Wills brands.

RELATED NEWS . ITC adopts news measures, goes into fast track mode

ALSO READ  ITC adopts news measures, goes into fast track mode

ITC has already restructured the Wills brand with only a few stores left. The business has not been scaled up as expected and cannot leverage any of the company’s backends, adds Puri. He expects demand for the FMCG segment to be good and its impact to be seen in the latter part of the year.

Commodity prices are cooling off for now though it is difficult to predict the time of normalization as they are multiple factors at play, adds Puri. There are supply-side challenges and a bit of green inflation too, he opines.

Explore: Fashion Brand News l Apparel News l Lifestyle News l Retail News l Textile News l Trade News l Startup News

Join our community on Linkedin

02 August 2022, Mumbai:

The exclusive licensee of American brand Jockey, Page Industries has maintained its advertisement spending to 4-5 percent of its revenue.

The company has launched a new campaign for its men’s premium inner-wear collection.

In terms of the media mix, Jockey has been a significant spender across media.

ALSO READ Page Industries (Brand Jockey) reports Q2 results 

RELATED NEWS . Jockey India expands 'offline footprint' despite 3X growth in online sales 

Over the last few years, it is trying to build awareness for specific product offerings and, has increased investments in social digital marketing.

Karthik Yathindra, Chief Marketing Officer, Jockey India says, the brand’s athleisure business picked up during the COVID period as consumers shifted from casual and formal wear to athleisure.

The company also witnessed a healthy demand across innerwear for men and women, he adds. Overall, the organization clocked a 37-38 percent jump in revenue in the last financial year.

Jockey India works through distributors and multi-brand outlets and has over 100,000 touch points. The brand has 1,200 exclusive stores and opens around 150-200 brand stores every year. This year, it plans to close,300-1,350 exclusive brand stores by the end of the year.

Join our community on Linkedin

29 July 2022, Mumbai:

Men’s apparel brand Snitch has been awarded the Atmanirbharta (self-reliance) award for contributing toward social development and nation-building by achieving the extraordinary.

A ‘one-stop man shop” for men’s fashion needs, Snitch offers everything from ongoing trends to the latest collections.

The brand is widely known for its fast-fashion approach that captures world-class trends and designs to meet its customer’s expectations.

ALSO READ Menswear Clothing brand SNITCH now caters to the innerwear market with the launch of their latest collection 

RELATED NEWS . Nasscom: Indian Startup ecosystem is now Atmanirbhar

Indian Achievers’ Forum successfully conducted its “62nd National Summit, Atmanirbhar Bharat-Vision of New India.

Organized in two sessions, the event was graced by eminent government personalities-BandaruDattatraya, Hon’ble Governor of Haryana as chief guest, and, Gajendra Singh, Member, Petroleum and Natural Gas Regulatory Board as a special guest. IAF felicitated Snitch on a global platform and spread its story that in turn; inspired individuals, businesses, and communities alike.

The event also portrayed some commendable work of industry personalities, startups, MSMEs, and PSUs. IAF also felicitated such outstanding contributions to nation-building.

Join our community on Linkedin

25 July 2022, Mumbai:

Retail leasing across 2022 is expected to grow to its highest levels since 2018, says Market Monitor report by CBRE, an international property consultant.

In April-June 2022 quarter, retailers leased one million sq. ft. new space across malls and high streets of major cities during the April-June quarter, it adds. Retail leasing is expected to double in the second half of 2022 as many international brands have announced plans to enter India.

RELATED NEWS . COVID-induced restrictions lead to 50% decline in June retail sales: Retailers Association of India (RAI)

ALSO READ Pandemic provides India an opportunity to lead global fashion retail market

The overall leasing space is dominated by homeware and department stores, entertainment, and superstores while the share of fashion and apparel fell significantly to 28 percent from 41 percent in the previous quarter.

In the second quarter of 2022, the retail sector staged a recovery with transactions growing over 100 percent on a quarter-on-quarter basis, says Anshuman Magazine, CEO, India, South-East Asia, Middle East & Africa, CBRE.

Across cities, brands are resizing and recalibrating their physical store strategies to diversify their portfolio and expand their footprint, he adds. Project completion in the first half of the year grew over 500 percent compared to a year ago. Most project completions were noted in the Delhi-NCR with a 25 percent share, followed by Hyderabad, Bengaluru, and Chennai.

Despite an uptick in online shopping, brick-and-mortar retailers continue to focus on resizing, rightsizing, and relocating -to ensure long-term growth and broaden their customer base.

These sentiments will sustain in the near term despite retailers exploring innovative methods to drive sales via a mix of both physical and online stores, adds Magazine.

The report shows, that supply addition increased 523 percent to 0.81 million sq. ft. in the first half of the year. Most leasing activities were driven by fashion and apparel retailers with a 28 percent share. This was followed by homeware and department stores and entertainment centres.

During the last fiscal, the top nine companies, including Reliance Retail, Aditya Birla Fashion and Retail, DMart, and Tata's Trent, added 3,206 outlets to reach a combined store network of 22,803 stores, according to data sourced from their latest investor presentations.

Explore: Fashion Brand News l Apparel News l Lifestyle News l Retail News l Textile News l Trade News l Startup News

Join our community on Linkedin

02 August 2022, Mumbai:

Raymond is eyeing a bumper sales season ahead as people want to go back to dressing up, says Gautam Singhania, Managing Director. The brand’s same store growth more than doubled compared to the pre-pandemic levels. The company expects textile business to grow in double digits, as per an IDBI Capital report. The luxury apparel maker, which exports almost 90 per cent of its products, is also witnessing resurgence in demand from Europe.

The brand’s sales in India market have surged, thanks to the many pending weddings that took place in the summer wedding season. It also expects a good festive and winter wedding season. Raymond will make available its Ethnix brand at select Raymond Shops, multi-brand outlets and large format stores like Shoppers Stop and Central.

The 98-year-old company is banking on its brand name in the men’s category and groom lounge, to be able to push forward its ethnic wear business too. In the long term, it hopes the Ethnix brand will contribute 15-20 per cent of the total sales of a store.

29 July 2022, Mumbai:

The conscious kids' clothing D2C brand Ed-a-Mamma, has launched its kidswear collection in the Indian market via shop-in-shops.

The brand has stepped into the retail market in major metropolitan cities as well as Tier II cities through Shoppers Stop and Lifestyle stores.

RELATED NEWS .  D2C brands: Transforming Retail Scenario

ALSO READ Ensemble launches new festive collection for Eid-al-Adha

In the western part of India, the company has launched 7 stores in Mumbai - one each in Andheri, Juhu, Ghatkopar, Goregaon, Kurla, and two in Malad. The stores are also present in Navi Mumbai, Surat, and Pune.

In North India, the shop-in-shops have been launched in Delhi, Noida, and Gurugram. In Southern India, Ed-a-Mamma has stores in Bengaluru, Hyderabad, Chennai, and Mangalore. It also has stores in Kolkata and Indore, respectively.

The brand was launched in October 2020 with about 160 options and now has 1200 options live on its website. The products are available on all the major e-commerce platforms such as Myntra, Flipkart, TataCliq, Nykaa Fashion, Amazon, and First Cry.

Ed-a-Mamma has successfully launched a 100 percent sustainable product with plastic-free buttons and trims and has registered a 300 percent top-line growth YOY. It has also manufactured and launched green denim and a 100 percent organic line of clothing with GOTS certification.

Join our community on Linkedin