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Brands-To-Retail 22-07-19

V-Mart Retail to organize EOSS event at multiple stores

19 July 2022, Mumbai:

Leading value-fashion retailer, V-Mart has announced plans to organize end-of-season sales (EOSS) at 392 of its stores across the country. The sale will offer the latest designs in western wear, ethnic wear, and formal and seasonal fashion.

Stores in the southern region will offer 65 percent discounts during the sale event while the remaining stores will offer 70 percent discounts on over 20,000 styles/products of fashionable apparel and lifestyle products for men, women, and children.

RELATED NEWS . VMART Retail Ltd Q3 FY22 results

ALSO READ V-Mart Retail expands retail presence with new stores

This year’s EOSS event will focus on women’s fashion and introduce a detailed range for female shoppers including boot-cut jeans, culottes, flared jeans, crop tops, off-shoulder tops, ruffle tops, peplum tops, tear dresses, pinafore dresses, etc.

The sale will also offer ample options for fashion-conscious men including ankle-length denim and trousers, check trousers, and damaged jeans, etc.

Vineet Jain, COO, V-Mart Retail says, through this sale, the company reiterates its commitment to offer patrons the best of the best fashion choices at pocket-friendly price points.

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Brands-To-Retail 22-07-19

Mango’s sales reported for H1FY’22

19 July 2022, Mumbai:

Fashion brand Mango’s sales grew 24.8 percent to €1.214 billion in the first six months of 2022. The brand’s sales surged past the figures achieved for the first half of 2019.

The brand’s gross operating profit also grew in the first six months compared to a year ago as its key markets performed well.

The company’s investments are expected to rise above €124 million for the year as a whole.

It will mainly focus on upgrading technologies, logistics, facilities, and stores, as per Tony Ruiz, CEO.

The brand’s growth was driven by a return to stores from April and the return of social events to drive turnover upwards, he adds. Its presence in more than 110 markets around the world also helped the firm in boosting business in main regions.

RELATED NEWS . Mango’s sales surge 24.8% in H1FY’22

ALSO READ Mango opens multiple stores in France by 2025-end

Mango focused on investing in countries such as Spain, France, the US, UK, Italy, and India.

It recently renovated its Haussmann flagship store in Paris and plans to open 300 points of sale by 2025 in Spain and France. In the UK, it plans to open in the new Battersea Power Station shopping centre in London, and in Italy, it plans to expand in the south region.

In the US, it plans a network of 40 stores by 2024. In India, meanwhile, it is partnering with Myntra to open 50 points of sale, with an estimated 15 to 20 more openings due in the second half.

By the end of the first half, Mango had 2,508 points of sale worldwide with 61 net openings since December. It expects to have more than 2,600 stores by the end of this calendar year.

CREDITS: Fashion Network

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Brands-To-Retail 22-07-19

Japan’s Onitsuka Tiger to relaunch Mumbai store

Japanese sportswear and footwear brand Onitsuka Tiger will relaunch its store in Mumbai to coincide with the launch of its new, genderless collection.

The collection centers around the color black since it better identifies the Onitsuka Tiger brand and it is redolent of the aesthetics of the ninjas, who always wore black.

The waistcoats, midi pleated skirts, velour dresses, wide-leg bottoms, and nylon jackets have a futuristic feel while also harking back to the utilitarian styles of the early 2000s.

ALSO READ Japan: Garment sales income fell in Feb'22
Onitsuka Tiger first entered the Indian market in 2017 with brick-and-mortar stores in Delhi and Mumbai and then launching a dedicated e-commerce store for the country.

The brand is known for its fashion-focused sportswear which mixes Japanese aesthetics with performance wear. Onitsuka Tiger is run by Asics, the Japanese performance sportswear firm. Asics entered the Indian market in 2015 and launched its sports lifestyle brand.

Asics was established in 1949. Presently, the bulk of its sales comes from the footwear segment and the rest from apparels. Onitsuka Tiger shoes start from Rs 5,999 and go up to Rs 30,000.
The Indian footwear retail market is one of the rapidly growing sectors today. India is the second largest footwear producer in the world.

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Brands-To-Retail 22-07-16

Japan’s Onitsuka Tiger to relaunch Mumbai store

Ridhi Mehra launches affordable ready-to wear- line Wildflower

13 July 2022, Mumbai:

Ridhi Mehra has launched a new, affordably priced, ready-to-wear line called Wildflower. The collection is designed to blur the lines between Indian wear and street wear. With a vibrant color palette, and exuberant mixing of prints and color blocking, the line contrasts its slouchy silhouettes with a bold aesthetic.

Notable pieces from the line include printed kurtas and co-ord sets and retro style flared trousers and belted jackets.
The designer is known for opulent traditional wear. Mostly subtle with a touch of a bold hue, Ridhi Mehra’s Dawn of Love is a romantic ode to the Indian bride.

ALSO READ Sustainable but affordable Fashion

This collection is an amalgamation of Ridhi Mehra’s signature style, a palette of both plush and sublime hues, abstract prints and timeless threadwork. Every piece has been mindfully fashioned for the women of modern India — forever discovering, evolving, resilient, eloquent and ethereal.

As the world discovers the beautiful nuances of small intimate weddings, Dawn of Love embodies the pure essence of love and celebrations, ready to drape the perfect moments in allure. Dawn of Love celebrates the pure essence of festivities in silhouettes made with love and made for love. The silhouettes are classic, but the mood is modern. Ridhi Mehra's brand defines a clear love for vintage, imbibing European influences mixed with traditional Indian aesthetics.

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Brands-To-Retail 22-07-13

Ridhi Mehra launches affordable ready-to wear- line Wildflower

GoKwik boosts Neeman’s business

15 July 2022, Mumbai:

The partnership with GoKwik has enabled Neeman’s to see a 30 percent surge in its conversion rates. Neeman’s is a footwear brand GoKwik is an e-commerce platform. Conversion rate is the percentage of visitors to an e-commerce website and buying products.

On average, the conversion rate for most e-commerce sites is about three percent.

ALSO READ Neeman: 'Tree Sneakers' Launched
GoKwik is aimed at creating customized, robust, and effective solutions that will act as fuel to smoothen the shopping experience for new and regular online shoppers. Neeman’s entered into a partnership with Sequoia-backed GoKwik in July last year.

GoKwik aims at democratizing the shopping experience and increase GMV realization for e-commerce businesses with its checkout and UPI solutions while also helping improve checkout conversion rates, ensuring higher GMV realization, increased profitability, and reduced customer acquisition cost and increased delivery rates.

Besides improving conversion rates and bottom line, GoKwik has also helped Neeman’s expand its business into Tier III and Tier IV cities. In addition, using the proprietary AI-ML algorithms, GoKwik has also promoted CoD as a payment method for the direct-to-consumer brand.

The fundamental idea is to enable the best conversion rates to go hand in hand with assurance and help Neeman’s broaden its range of audiences and gain loyal customers with GoKwik’s 100 percent return to origin protection.

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Brands-To-Retail 22-07-16

Fizzy Goblet celebrates Indian artisans through its Mumbai store

15 July 2022, Mumbai:

Fizzy Goblet, the one-stop destination for footwear, has seven stores in India. Two in Mumbai and the others are at Pune, Delhi, Bangalore, Noida and Hyderabad. One of the Mumbai stores has been designed by Checkered Squares, a Bangalore-based design firm.

The space reflects and celebrates Fizzy Goblet’s eminent love for the Indian artisan community. The versatility of the materials, forms, hues and textures used across the décor are reflective and true to the design style of the brand and its products.

ALSO READ Future Market Insights Research Report On Women’s Luxury Footwear Market
Along with a beautiful facade of signature Fizzy Goblet artwork, the brand creates a striking ambience for its consumers. The design color palette that comprises a splash of lilac with a touch of rose gold gives a sheer feel of warmth and luxe.

The décor is crisp yet calming, playing with a few soft and pastel tones crafting the right mood.

Taking advantage of the space in the store, each product is categorised and showcased with its own individually themed decor.
The colors and the mood around the holiday section are tropical, while the bridal section gives a sense of royalty yet seamlessly integrates into the overall ambience of the store.

The store also has a modest corner dedicated to its noteworthy collaborations with some of India’s renowned designers including Payal Singhal, Rahul Mishra and Tribe by Amrapali.

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Brands-To-Retail 22-07-16

Fizzy Goblet celebrates Indian artisans through its Mumbai store

Danish brand B. Copenhagen forays in India

13 July 2022, Mumbai:

Danish women’s wear brand B. Copenhagen has launched in the Indian market with a dedicated e-commerce store and a social media platform for the country. The brand is also opening a store in New Delhi. The India e-commerce store has launched with the brand’s spring/ summer 2022 collection.

The website has dedicated segments for tops, capris, denim, and dresses, among other smart casual separates from the line.

ALSO READ Future Market Insights Research Report On Women’s Luxury Footwear Market .
The trendy designs embrace femininity and are fashionable without compromising on comfort. The collection instills an element of fun with bold prints and lively colors. Novel interpretations of animals and spot prints also play a significant role in the collection. The calm blue tones are accompanied by vibrant yellow hues giving contrast and adding new energy – like a ray of sunshine. Fresh, feminine silhouettes in the combination of white, pink and blue refine the collection.
For spring/summer, B. Copenhagen presents a selection of loose fit blouses in delicate floral prints and with a vintage inspiration. Textiles including cotton, broderie anglaise and denim make for a paired down yet put together look.

The brand aims to replicate the atmosphere of the Danish city of Copenhagen with relaxed, printed separates which aim at mixing utilitarian dressing with femininity. B.Copenhagen is perfect to wear at work, at the café with friends or when enjoying cultural experiences.

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Brands-To-Retail 22-07-13

D2C player Cloudtailor goes offline

15 July 2022, Mumbai:

Direct-to-consumer fashion start-up Cloudtailor has entered the offline market with the launch of two exclusive brand outlets in south India. The start-up has opened a store in Hyderabad and Bangalore.

The stores will offer personalized fashion and tailoring services. Plans are on to start Cloud Tailor fulfilment centers at Delhi, Kolkata, Mumbai, Pune and Chennai. Customers, overseas and domestic, will be given the choice to pick a city where they want the garments to be stitched.

RELATED NEWS . Cloudtailor: Gets into brick-and-mortar

ALSO READ Cloud Tailor to expand personalized 'fashion fulfillment centres network'

A machine learning-based recommendation engine will be included in the mobile app. This is the world’s first online tailoring solutions app.
Cloudtailor recently raised funds to fuel its expansion and plans to open more offline stores across the country in the coming months. Cloudtailor operates on a phygital model and physical experience centers are an important part of its omnichannel strategy.

EBOs will play a very crucial role by allowing customers who are digitally clueless to get comfortable and experience hassle free service.
Launched in 2020, Cloudtailor started as a D2C mobile app specialising in the hyper-personalised women's wear segment. This is personalized digitized tailoring capable of seeking orders for women’s wear from across the world.

It aims at providing a memorable user experience, responsive customer care and a disciplined offline fulfillment, meaning the order is delivered on the promised date.

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Brands-To-Retail 22-07-16

Khadim opens at Kolkata airport

14 July 2022, Mumbai:

Khadim has opened a store at Kolkata airport. This is the footwear brand’s first airport store. It houses a wide footwear range from brands like British Walkers, Lazard, Sharon, Cleo, PRO, and other sub brands.

Additionally, the store also sells accessories like bags, wallets, and belts. The company sees huge growth potential in this space and expects the store to increase its customer base in the coming months.

ALSO READ Khadim India aims to be the 2nd largest retail footwear brand in India

The flagship airport store marks the brand’s entry into the airport retailing market, which is evolving at a great pace. Khadim sees this as an important step toward further raising brand awareness and engaging with traveller consumers.

Khadim has 206 company-owned stores across India. It has partnered digital marketing solutions agency Social Beat, which will manage Khadim’s social media marketing and media buying and will help drive store visits for Khadim and acquire shoppers via Google’s suite of apps and build Khadim’s online brand presence to tell their unique story via social media. Founded in 2012, Social Beat helps enabling businesses to build their brands and achieve business results via the digital medium.

Its expertise with video storytelling makes it the preferred digital marketing solutions partner for brands and businesses as it seeks to engage with audiences in both urban and rural markets.

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Brands-To-Retail 22-07-14

Superkicks opens new store in Delhi

09 July 2022, Mumbai:

Multi-brand sneaker retailer Superkicks has opened a 2,400 sqftbrick-and-mortar store in Delhi. As per a Fashion Network report, store features a traditional-meets-modern design concept.

The store houses a wide selection of sneakers and streetwear by Indian and international brands and is designed to bring together Delhi’s sneakerhead community.

ALSO READ Sneakers culture grows in India with new collaborations and product offerings

The store aims to not only provide an excellent retail experience with the space but also rich, cultural and community-led inclusive experiences, says SangeetParyani, Co Founder, Superkicks. It aims to balance the two as well as enable them to coexist and flourish to create a unique experience.”

The new store allows the brand to to explore and materialize its vision of creating an environment to nurture the budding community,” adds NishaParyani, Co-Founder, Superkicks.

The store was designed by Delhi-based Joint Studio and its interior and façade were inspired by the historic Red Fort.

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Brands-To-Retail 22-07-09

Snapdeal’s delivery volumes up

15 July 2022, Mumbai:

Snapdeal’s delivered volumes in fiscal ’22 grew 88 per cent over fiscal ’21. Men's and women's clothing grew 131 per cent and 65 per cent respectively. Footwear was a leading choice across both men's and women's categories.

In fashion, the children’s category saw the largest growth. There was a 250 per cent increase in sales volumes in girls' and boy’s apparel, while infant wear clocked a 221 per cent increase in volumes.

RELATED NEWS . Snapdeal: Anup Vikal, CFO resigns

ALSO READ Snapdeal: Sees Jump in Kids Segment

Sales of ethnic apparel for children jumped by 236 per cent on account of festivals while occasion clothing for children on account of holidays, birthdays, and other special occasions increased by 130 per cent.
Snapdeal targets value-seeking, mid-income, price-conscious buyers. The work from home trend meant users stocked up on mostly waist-up clothing, such as T-shirts, shirts, and tops, while on zoom.

As offices re-opened tentatively during the year, demand increased for smart casual clothing such as chino pants, elasticized jeans, collared T-shirts, linen tops, long dresses, A-line skirts, and other relaxed fits. Athleisure also became part of office fashion as the boundaries between office and home, work and socializing started to blur.

The impact of long hours spent at home is also reflected in strong growth for the kitchen category, with tea and coffee serveware, kitchen storage, and house and kitchen linen being popular choices.

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Brands-To-Retail 22-07-16

DaMensch gets new chief retail executive

14 July 2022, Mumbai:

Ashmeer M Sayyed is the new chief retail officer of DaMensch. He will help boost the next stage of the company's growth, spearhead offline sales and drive strategic partnership efforts. Prior to joining DaMensch, Sayyed was with Jockey, where as general manager retail and headed the international business at Page Industries.

Meanwhile DaMensch will foray into offline retail, seeing this as a promising ecosystem through which to continue the growth momentum in the coming days.

RELATED NEWS . DaMENSCH eyes itself as a lifestyle brand

ALSO READ DaMENSCH Apparel raises funds in the US

With a significant investment from the recently raised funding this premium men's fashion brand is planning to venture into retail stores within this year and be available at 10,000 point of sale avenues across various formats by 2024.
This D2C brand has cracked the formula of creating innovative products, acquiring customers efficiently and retaining them successfully.

Today, 50 per cent of its revenue comes from existing customers. The first half of 2022 was very strong for the brand in terms of consumer as well as investor interests. Hence, the launch of offline channel to offer consumer an omnichannel solution.

DaMensch will also launch exclusive brand outlets in the near future. And Ashmeer Sayyed will play a pivotal role in establishing DaMensch’s offline retail network.

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Brands-To-Retail 22-07-14

DaMensch gets new chief retail executive

Ethik launches new customer-centric website

09 July 2022, Mumbai:

India's first premium non-leather fashion brand for men Ethikhas launched a completely new customer-centric and shopping-friendly website which enables buyers to shop for vegan shoes, vegan belts, and vegan wallets a seamless experience within just 3-clicks - www.ethikonline.com.

ALSO READ Flipkart group: Shopsy drives customer traffic

The new, agile, and user-friendly website makes shopping for sustainable fashion easy, quick, and rewarding.

Ethikalso promotes cruelty-free premium fashion accessories that don't just save billions of animals but also help humans take action towards a sustainable future. It was among the few selected brands to be featured on Shark Tank India Season 1 in January 2022, where the brand was unanimously appreciated for its vision and mission.

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Brands-To-Retail 22-07-09