Adidas India launches Mobile App, Aimed at Elevating "Digital Shopping Experience"

14 December 2021, Mumbai:

The adidas app, home of sport and style, aims to bring consumers closer to the action with instant access to the brand's latest and most innovative sports offerings, sneaker drops, seasonal apparel releases, and gear that fits their personal style.

Leading sportswear giant - adidas India launched its mobile shopping app to offer an elevated digital shopping experience to its customers across the country.

The adidas app, home of sport and style, aims to bring consumers closer to the action with instant access to the brand's latest and most innovative sports offerings, sneaker drops, seasonal apparel releases, and gear that fits their personal style.

The mobile app, designed to offer a personalized shopping experience to customers, is powered with AI technology, understanding user preferences with their new and improved wish-list, live chat option, and AR try-ons. It also provides simple and secure checkout for consumers with access to special offers, rewards, gifts, and exclusive events in just a few taps.

The app will act as the home of the global membership program - Creators Club, which unlocks the best of adidas. The program enables members to shop, review, participate, run and train to earn points, unlock rewards and experience the world of adidas. Rewards include exclusives that are member-only product launches, Member Extras in the form of vouchers, discounts & priority service, Hype Access to limited edition shoes and apparel, among others.

In the app, the brand has introduced features such as opt-in to instant notifications for consumers to get the latest performance stories that matter to them. With the app in hand, consumers can be the first to know about sneaker collaborations and shop the newest releases across categories.

The Creators Club membership program connects across stores, the website, and all adidas apps to give consumers access to exclusive products and experiences, as well as points for all their runs, workouts, and purchases.

Sunil Gupta, Senior Director, Brand adidas India, said, “With the launch of adidas app and the Creators Club membership program we are bringing personalized, secure, and smooth digital shopping experience to our consumers.

Creators Club is an exclusive connection to the best of sport and style and with it, we are offering our consumers a chance to experience the best products, experiences, and services from adidas."

Furthermore, the brand intends to elevate the consumers’ digital shopping experience with various offers, benefits, and products. The app will become the home of hype with the majority of the future drops being app first.

These would include the likes of Yeezy, Pharrell Williams and exclusive collaborations with Lego and Disney. Joining Creators Club will enable consumers to get immediate access to hype drops, discounts, and more.

Through its revamped digital store, www.adidas.co.in, and the mobile app the brand has re-enforced its digital presence enabling consumers from across India to experience and access the best of adidas.

The brand will be celebrating the launch of the adidas app, with a discount of 20 percent for all shoppers.

INDIAN RETAILER (The news article has not been edited by DFU Publications staff)

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