LVMH & Kering: PETA takes aim at luxury industry

21 December 2021, Mumbai:

The allegations of animal cruelty were based on a PETA Asia investigation.

After lobbying and swaying many fashion brands to stop using fur, People for the Ethical Treatment of Animals has increased its efforts to get companies to stop using exotic skins.

Following a recent PETA Asia investigation, the organization has appealed to top executives at Kering and LVMH Moët Hennessy Louis Vuitton.

In letters dated Monday to Kering’s chair and chief executive officer François-Henri Pinault and LVMH’s chair and CEO Bernard Arnault, PETA’s president Ingrid Newkirk urged them to stop using exotic animal skins.

The letter to Pinault opened with thanks for declaring Kering fur-free. It went on to detail the “violent, inarguably cruel manner” in which lizards are killed for Gucci accessories, based on a PETA Asia investigation.

“No bag, belt or wallet is worth such pain and suffering, especially since your designers have access to the most advanced and beautiful leathers,” Newkirk wrote.

wwd.com (The news article has not been edited by DFU Publications staff)

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