Myntra makes shopping interactive with 'M-Live'

24 November 2021, Mumbai:

Fashion e-commerce platform Myntra has launched M-Live. This will bring an interactive and real-time live shopping experience and cater to the rapidly evolving content consumption patterns and preferences of consumers.

With M-Live, which is a proprietary live video streaming and live commerce platform, Myntra is paving the way for the future of shopping that resonates with today’s social media savvy, fashion-conscious generation.

M-Live aims to facilitate real-time engagement between consumers and brands by allowing influencers and experts to host live video sessions of product and styling concepts curated by them, on the Myntra app, enabling viewers to shop instantly.

With several concurrent users joining the live sessions, it also gives users the opportunity to shop as a community and benefit from the community's knowledge, observations, questions, and comments, enabling a more confident shopping decision that is backed by social validation.

Other propositions offered by Myntra are Myntra Studio and Myntra Fashion Superstar. Myntra Studio provides users with access to over 20,000 original, inspirational, and shoppable fashion, beauty, and lifestyle content assets at scale. Myntra Fashion Superstar is a digital reality show that continues to host some of India’s popular fashion and beauty influencers.

Myntra targets fashion and social media-savvy young men and women who are looking to have access to the best-in-class fashion advisory and in-demand trends.

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