29 April 2022, Mumbai:

Sports brand Puma has roped in KL Rahul to launch Ider’s new collection comprising jackets, track pants, co-ord sets, and sneakers along with T-shirts and hoodies.

Shreya Sachdev, Head- Of Marketing, Puma India says, 1der’s new collection perfectly embodies KL Rahul’s sense of design and style.

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This new range highlights street culture with his signature touch. The brand’s new cat logo has been redesigned by Rahul and reflects an all-new cool vibe.

German sportswear brand, Puma has witnessed strong growth in India over the last few years through its association with cricketers and it sees huge potential going forward.

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Puma has around 360 stores across 120 cities and is present across e-commerce platforms in India.

The brand designs and manufactures athletic and casual footwear, apparel and accessories. It is the third-largest sportswear manufacturer in the world.

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22 April 2022, Mumbai:

Campus Activewear plans to launch an IPO on April 26 to sell up to 4.79 crore shares by its existing shareholders and promoters.

ALSO READ SEBI approves Campus Activewear’s new IPO

The company is owned up to 80 lakh shares by Hari Krishna Agarwal, up to 45 lakh shares by Nikhil Aggarwal, 2.91 crore shares by TPG Growth III, 60.5 lakh shares by QRG Enterprises, 1 lakh equity shares by Rajiv Goel, and 2 lakh shares by Rajesh Kumar Gupta.

The company will finalize the allotment of these shares on May 4, and initiate refunds or unblocking of funds from the ASBA account on May 5.

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The equity shares will be credited to the depository accounts of allottees on May 6.

Having 100 exclusive brand stores, Campus Activewear currently owns a 17 percent share in India’s branded sports and athleisure footwear market.

The company benefits from the grant of 100 percent FDI for leather products manufacturing via an automatic route.

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19 April 2022, Mumbai:

The new brick-and-mortar store of fashion and lifestyle brand Nicobar in Bengaluru will house its selection of men’s and women’s wear as well as its accessories and home décor lines.

The store launched the brand’s latest gold jewelry collection of talismans, earnings, and pendants. The jewelry items feature seed pods, flower buds, and spices.

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The store also launched the brand’s apparel collection of pink blossom-inspired shirts and loose separates.

With a bright, white interior, the store reflects Nicobar’s modern, pared-down take on Indian design heritage. Its lush greenery and well-designed segments suggest ways of styling products.

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Founded by Simran Lal and her husband Raul Raj, Nicobar retails from its pan-India store network as well as its dedicated e-commerce store. Starting as a clothing, jewellery, and accessories label, Nicobar expanded into homeware in 2020.

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28 April 2022, Mumbai:

Reliance Industries is developing Jio World plaza in Mumbai, a ritzy mall to lure India’s uber-rich citizens to buy expensive bags and shoes.

Spread across four floors, the mall will be developed inside the Jio World Trade Centre. It will have marble floors and a golden guardrail and house around 30 brands including LVMH's Louis Vuitton, Tiffany, and Dior.

ALSO READ Michael Kors opens 'Lifestyle store' at JioWorld Drive Mall,Mumbai

Also present will be LVMH rival Kering's Gucci, Balenciaga, and Bottega Veneta, along with Versace, Richemont's Cartier, and Hermes.

The Mumbai mall is Reliance’s first attempt to bring non-partner, high-wattage luxury brands together with existing partners for local sales like Tiffany and Bottega Veneta.

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It will act as a great image booster for Reliance, says Abhay Gupta, CEO, of Luxury Connect. International luxury brands in the country continue to face issues like a limited number of stores, says Luca Solca, Senior Luxury Goods Analyst, Bernstein.

Yet, India's personal luxury market is set to grow at 12 percent a year to reach $4.7 billion by 2026, as per *Euromonitor International report.

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CREDITS: *Euromonitor International report. 

21 April 2022, Mumbai:

Three years after setting up a fully-owned subsidiary in India, sports apparel manufacturer, Under Armor has launched its distributor model in the country.

The Baltimore-based company has appointed a company launched by Tushar Goculdas, Underdog Athletics as its local distributor and master franchisee.

ALSO READ Under Armour India's MD takes over its local ops

Underdog Athletics was launched in April 2021 to prepare for the takeover.

Off late, Under Armour has been expanding its distribution network across the world including countries in the Southeast Asian region, South Africa and Japan.

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India is the latest entrant to this list.

Under Armour operates 28 franchisee-owned and operated outlets in India and plans to continue adding about 10 stores a year in the coming years.

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27 April 2022, Mumbai:

Jutti specialist Fizzy Goblet has expanded into fusion style heels and flats by launching a new subsidiary brand Fizzlet in collaboration with Bollywood celebrity Kareena Kapoor Khan.

The brand was launched as an easy, effortless, everyday footwear range on the e-commerce website.

ALSO READ Centro Brands targets Gen Z shoppers with new footwear brand in India

It was launched with a video ad and also features Kapoor’s collection of footwear from the brand under the ‘Kareena’s Picks’ section on the site.

Fizzlet owns a digital shop-in-shop in Fizzy Goblet’s e-commerce store.

The shop-in-shop sells ‘heels’ and a ‘flats’ and features everything from slip-on sandals, to sneakers, to stilettos.

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The collection boasts a bright color palette, feminine details, and the use of heritage craft techniques as embellishments.

Fizzy Goblet was launched by Laksheeta Govil as a modern jutti brand. The label sells embellished juttis, including fusion-style heeled juttis in collaboration with designers like Payal Singhal.

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20 April 2022, Mumbai:

Luxury handbag brand Tiger Marron has launched a new collaborative collection of bold bags titled ‘Tiger Fish’ with jewelry artist Nitya Arora.

The collection blends Tiger Marron’s leather craftsmanship with Nitya Arora’s intricate jewelry designs.

It features bags for both day and night.

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Inspired by the aquatic theme, the bags are shaped like different types of shells and have been launched in pastel and pop-art hues.

The brand gives a whimsical name to each bag in the collection.

It includes a ‘Bow Me’ tote bag in magenta with lime green accents along with the ‘Iconic Shoulder Bag’ in vibrant Kelly green.

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The collection is being sold on the Tiger Marron e-commerce store to both Indian and international shoppers.

Established in New Delhi in 2018 by Sahil ‘Tiger’ Nandrajog, Founder and CEO, the brand uses biodegradable leather in its collection.

The label has also launched a vegan accessories range.

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14 April 2022, Mumbai:

The Khadi and Village Industries Commission (KVIC) plans to sell 'Made-in-Varanasi' Pashmina products for the first time ever through its showrooms, outlets, and e-commerce store.

Vinai Kumar Saxena, Chairman, KVIC launched the new product range during an event in the city. The Pashminas are made by Khadi weavers in Varanasi.

ALSO READ Khadi and Village Industries Commission (KVIC): 7-decades-old 'Khadi Emporium' prohibited for selling fake Khadi products

Their manufacturing increases Varanasi’s Khadi turnover by around Rs 25 crore. The project will also create improved employment opportunities for Varanasi’s weavers who will be able to earn around Rs 1,300 for weaving a Pashmina.

KVIC has also opened a new Pashmina wool processing unit in Leh-Ladakh.

The KVIC is charged with the planning, promotion, organisation and implementation of programs for the development of Khadi and other village industries in the rural areas in coordination with other agencies engaged in rural development wherever necessary.

RELATED NEWS KVIC Reserve Fund saves Khadi institutions form raw cotton price hike

Its functions also comprise building up of a reserve of raw materials and implements for supply to producers, creation of common service facilities for processing of raw materials as semi-finished goods, and provisions of facilities for marketing of KVIC products apart from organisation of training of artisans engaged in these industries and encouragement of co-operative efforts amongst them.

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23 April 2022, Mumbai:

Reliance Retail is embarking on several new initiatives aimed at showcasing authentic handcrafted products and promoting the rich Indian art forms globally.

The initiatives are designed to help revive various traditional Indian art and craft forms, provide a sustainable livelihood for hundreds and thousands of artisans and craftsmen in the ecosystem, and present a new platform to take the timeless Indian crafts to consumers across the world.

ALSO READ Reliance Retail: Set To Launch Store Format 'Swadesh'

The program is being spearheaded by Reliance Retail’s handicrafts brand Swadesh, which envisages an artisan-only dedicated store format for Handcrafted products from across the country.

The first Swadesh store is expected to open in the second half of the current year and will house a wide range of products including handmade textiles, handicrafts, agriculture products, and other artisanal merchandise sourced directly from artisans.

Swadesh will also build a global marketplace to connect Indian artisans and sellers of authentic handmade products to consumers across the world.

Swadesh aims to present India to the world through the lens of its rich arts, handicrafts, and handlooms.

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It will be a collection of carefully curated products, part of the rich legacy of India’s heritage that come alive in the hands of our supremely skilled and talented craftspeople.

Swadesh aims to create a unique eco-system for reviving languishing crafts and enhancing the skills of the creative communities by providing skill enhancement /design training, capacity building workshops that will ensure sustainable livelihoods for artisan communities.

Reliance Retail has been actively involved in engaging with and patronizing artisans all over India to source authentic, handcrafted products thereby promoting the rich Indian heritage and sustaining the livelihoods of artisans.

This endeavor has only become more sharply focused with the conceptualization of a new Swadesh platform under the lifestyle and fashion segment.

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20 April 2022, Mumbai:

One of the largest footwear manufacturers in India, Walkaroo International is aiming for Rs 2,300 crore in revenue in the coming years.

In 2022, the company’s revenues grew by 20 percent to Rs 1,850 crore.

READ MORE ICRA: Footwear industry revenues to keep growing till 2023

The growth was achieved despite the closure of many brands’ units and stores due to the pandemic.

Wallaroo also plans to set up a new production plant in Rajasthan with an investment of Rs 75 crore.

The plant will produce over one lakh pairs per day with an initial capacity being 60,000 pairs a day, says V Noushad, Managing Director.

RELATED NEWS High footwear prices compelling buyers to defer purchases: Walkaroo International

Currently, the company has 12 units across the country.

It plans to set up a unit in Africa soon besides expanding its plant in Bangladesh, adds Noushad.

The brand has exclusive outlets and sells through distributors and retailers across the country.

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