Metro Brands signs strategic partnership deal with footwear brand 'FlipFlop'

17 January 2022, Mumbai:

Footwear retailer Metro Brands has signed a strategic partnership with wellbeing footwear brand FitFlop for sale and distribution in India. Selling FitFlop in India for the last four years, Metro Brands has secured the rights for sale of this footwear in Indian market across formats including exclusive brand stores, multi-brand stores, airport stores, distribution, online marketplaces and webstore in India.

Launched in India in 2007 well-being footwear brand FitFlop is currently being marketed and sold in over 60 countries globally. The brand's footwear is biomechanically engineered to complement the consumers’ body structure, joint alignment and natural movement. FitFlop’s are made using world class design, a splash of fashion, and an innovating mix of beauty, brains and biomechanics. Its association with Metro Brands will help reach out and serve Indian homes.

Present across 136 cities and 30 states in India, Metro Brands plans to leverage its strong network and distribution and online capabilities to drive the FitFlop business in the country.

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