Strengthening its retail presence, multi-designer store, Asmairaa has launched a new store in Chattarpur, New Delhi.

Spread across 6,000 sq ft, the store houses collections by designers like Tamanna Punjabi, Gopi Vaid, Varun Bahl Pret, Seema Thukral, etc.

The expansion is poised to enhance fashion enthusiasts with a variety of exquisite designs and styles from some of the reputed designers in the industry. The brand aims to set more such stores in prominent locations across the region. The expansion will broaden the reach of Asmairra’s offerings to a wider audience.

Founded by Param Baweja and Rupinder Bedi in 2015, Asmairaa is known to be a

beacon of sophistication and opulence, says a spokesperson of the brand.

This festive season marked an extraordinary surge for Myntra, India's premier fashion, beauty, and lifestyle platform, with a remarkable increase of almost 60 million monthly active users. The platform witnessed an influx of 75 million new app users in 2023, contributing to a phenomenal 100 per cent year-on-year growth in its customer base over the last 18 months.

Introducing innovative features to enhance customer experience, Myntra unveiled FWD—an app-within-an-app proposition tailored for its dynamic Gen Z audience. During the festive period, the demand for this cutting-edge fashion segment soared by 2.25 times year-on-year, accompanied by an impressive 175% year-on-year growth in the customer base. The Myntra FWD app, boasting a curated selection of 90,000 different styles, stands out with its 'spot it, get it' format, promising a personalized shopping experience for users.

In Direct-to-Consumer (D2C), Myntra witnessed almost 70 per cent year-on-year growth during the quarter. Leading brands on the platform achieved 100 per cent growth, solidifying Myntra's position as a pivotal player in the e-commerce landscape. Embracing the digital age, Myntra introduced Myntra Mini, a short-form video content platform that garnered an impressive one million daily views during the festive season. This initiative underscores Myntra's commitment to its digitally native user base.

Notably, Myntra incorporated the ChatGPT feature into its platform to elevate the experience around new product launches. Additionally, the integration of cutting-edge AI-led features, including Maya and MyStylist, demonstrates Myntra's commitment to staying at the forefront of technological innovation within the fashion and lifestyle space.

Nestasia, the renowned fashion accessories and homeware brand, has inaugurated its inaugural store in North India, situated within the sprawling DLF Avenue Mall in Saket, spanning 580 square feet.

The DLF Avenue location, marked by its rich catchment and high footfall, serves as an auspicious debut for Nestasia's physical presence.

The store, characterized by a white interior adorned with gold accents, oakwood, and marble details, hosts seven primary product categories, including bags, décor, and soft furnishings, featuring collections like 'Nest Modern' and 'Nest Jungle.'

Nestasia plans an ambitious rollout of more than 20 brick-and-mortar stores in 2024, extending its reach nationwide.

Satya Paul, a pioneer in Indian retail since 1985, continues to revolutionize traditional fashion. The newly opened store at DLF Emporio, shaped like an egg, symbolizes a cocoon of innovation.

Architectural innovation meets vibrant prints, with Rajesh Pratap Singh, Creative Director, emphasizing the design's experimental and nurturing essence.

The store showcases two latest collections, seamlessly blending Indian and Japanese influences, marking a new chapter in the brand's legacy of forward-thinking aesthetics.

Online fashion retailers Myntra and Ajio have unveiled their highly anticipated sales events: 'End Of Reason Sale' and 'Big Bold Sale,' respectively. Strategically timed to coincide with the upcoming wedding season from November 23 to December 15, 2023, experts estimate sales during this period could reach a substantial Rs 4.25 lakh crore, according to the Confederation of All India Traders.

The Big Bold Sale by Ajio, which kicked off on December 7, 2023, reported an impressive 40 per cent surge in orders during the early access phase compared to business as usual (BAU). Meanwhile, Myntra's 19th edition of the ‘End Of Reason Sale’ anticipates attracting approximately 10 lakh new customers.

Economist Teresa John from Nirmal Bang Institutional Equities predicts a robust wedding season following the festive period, providing further impetus for short-term industry growth. In anticipation of the demand surge, companies have been actively investing in various supply chain solutions to ensure timely deliveries. The 2023 Global Warehousing Study by Zebra Technologies reveals that about 75 per cent of warehouse decision-makers in India and other Asia Pacific markets are enhancing performance to meet the evolving demands of e-commerce.

According to the study, approximately 58 per cent of warehouse decision-makers have plans to implement next-generation technologies such as radio frequency identification (RFID) by 2028. This strategic move aims to provide real-time inventory visibility and mitigate out-of-stock scenarios, especially during peak demand seasons like the festive celebrations in India.

To expand its distribution network across the country, e-commerce giant Flipkart has opened its first grocery fulfillment center in Bhubaneswar, Odisha. Spanning 1.35 lakh sq ft, the store has a dispatch capacity of 2.09 lakh units per day, and will cater to around 16,000 daily orders

Designed to act as a bridge between local retailers and farmers and shoppers across India, the new fulfillment center is expected to generate approximately 300 direct and indirect opportunities for employment in the area. Its launch reiterates the company’s commitment to enhance local economies by bridging the digital gap.

Currently having 24 grocery fulfillment centers across India, Flipkart retails in over 1,800 Indian cities and is constantly expanding its delivery areas that now count over 10,000.

Reliance Retail, with over 50 exclusive brand outlets across India, is embarking on an ambitious strategy to broaden its reach in the clothing and fashion market. The company now aims to extend the distribution of its brands, including Silkfeet, Jivers, Xlerate, Feet Up, Dhuni by Avassa, Riva, John Player Select, kidlyboo, and Altair, to third-party stores.

This initiative is set to cover all markets, including rural areas, as Reliance Retail seeks to tap into a wider consumer base. The brands will be strategically positioned in categories such as western wear, Indian wear, innerwear, lingerie, costume jewelry, footwear, and fashion accessories, catering to the value and mid-premium segments.

Under the Ajio Business banner, Reliance Retail plans to enhance its pilot project by the next spring-summer season, further solidifying its presence in the market. The company is committed to bringing its diverse range of products to third-party stores in various locations, making fashion more accessible to a broader audience.

Moreover, Reliance Retail intends to boost its new formats, Azorte, targeting an annual growth of 50 per cent, signaling its dedication to evolving retail trends. Furthermore, The Trends stores will witness 10 to 15 per cent growth, demonstrating Reliance Retail's commitment to staying at the forefront of the fashion retail landscape.

Launched just last year, these strategic moves underline Reliance Retail's determination to not only establish itself as a key player in the fashion industry but also to continually adapt and grow in response to market dynamics.

Arrow has opened a new exclusive brand outlet in Bengaluru. Located inside the city’s ‘Mall of Asia’, the outlet spans 1,400 sq ft. It offers a thoughtfully designed premium menswear range to help the brand meet sophisticated fashion demands of India’s modern male generation. The store not only redefines customers’ shopping experinces but also highlights the brand’s commitment to offer unmatched styles and designs to its customers in Bengaluru.

Showcasing the latest offerings from Arrow's Fall – Winter 23 Collection, the store features the brand’s wardrobe essentials such as the Autopress shirts known for their wrinkle-free nature and the Autoflex trousers with a comfortable flexible waistband. The collection also offers suits and blazers from the ceremonial line for special events, linen blazers for an elevated look, and ranges like Arrow Sports with polos and chinos, as well as Arrow New York, offering modern workwear and casual attire.

Expanding its retail network across the country, Japanese apparel retailer Uniqlo opened its 13th store at the newly-opened The Mall of Faridabad. The store offers the brand’s LifeWear range.

Earlier this year, Uniqlo had opened its first first Highway Store in Zirakpur, as well as our first-ever stores in Mumbai, says Tomohiko Sei, CEO, Uniqlo India. The Faridabad store will offer offer innovative, high-quality apparel to enhance the everyday lives of the brand’s customers, he adds.

Earlier this year, Uniqlo India roped in Katrina Kaif as its brand ambassador.

The store is a step in the direction to offer unparalleled experiences to the brand’s patrons. It will help Uniqlo to enhance the city’s fashion culture and cater to the discerning tastes of fashion enthusiasts, adds Abhishek Bansal, Executive Director, Pacific Group.

JadeBlue, the men's clothing retailer, celebrated the inauguration of its 35th store in India, unveiled in Surat, Gujarat. Spanning 4,000 sq. ft., the stand-alone store marks JadeBlue's third establishment in Surat.

The store boasts an array of international and national brands, alongside premium JadeBlue labels, featuring the iconic Modi Kurta and Jacket.

Established in 1995, JadeBlue Group's maiden 2,800 sq. ft. outlet paved the way for the company's evolution, now comprising two distinctive brands: JadeBlue and Greenfibre.

JadeBlue, synonymous with luxury, offers an array of men's fashion, including Modi kurtas, jackets, loungewear, ethnic wear, casual wear, and formals.