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ABFRL launches new store for American Outfitters in Kerala

As a part of retail and e-commerce licensing agreement signed with American Eagle Outfitters, Aditya Birla Fashion and Retail (ABFRL), launched the brand’s new store at the Lulu Mall, Thiruvananthapuram in Kerala.

Aditya Birla Fashion and Retail (ABFRL) had entered into a retail and e-commerce licensing agreement with American Eagle Outfitters, Inc in August 2017.The company made its debut into the Indian market in June 2018 with its first store in DLF Mall of India, Noida.

Headquartered in Pennsylvania, American Eagle offers clothing, accessories, and personal care products. Founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures Inc, American Eagle currently operates over 1,000 stores in the US, Canada, Mexico, China, and Hong Kong, and ships to more than 85 countries worldwide.

ABFRL launches new store for American Outfitters in Kerala

Kalki Fashions to open three new stores in 2024

As a part of its ongoing expansion plan, Kalki Fashions aims to open three to four new stores in 2024. The brand plans to open stores in cities like Lucknow, Chennai, Jaipur, Ludhiana, and Indore It also plans to opens stores in the United States by 2025.

Over the past three years, Kalki Fashion grew at a CAGR of 50 per cent. In the current fiscal year, it is projected to grow to Rs 230 crore with the addition of three new stores in the second half. Looking ahead, the brand aims to generate a revenue of over Rs 330 crore in the next fiscal year, says Nishit Gupta, Director and Co-founder/

A brand with a 15-year legacy Kalki Fashion delivers high-fashion products at attractive price points. The brand aims to bridge the gap between mass-produced, inferior-quality brands and ultra-premium, hard-to-access designers labels by offering designer-quality apparels at affordable prices.

Kalki Fashions to open three new stores in 2024

Lulu Group to construct largest shopping mall in Ahmedabad

Multinational Conglomerate Lulu Group plans to construct the largest shopping mall in Ahmedabad this year, as per MA Yusuff Ali, Chairman and Managing Director, Lulu Group International.

The UAE-based retailer will build the mall with an estimated investment of Rs 4,000 crore. It further plans to launch two new malls in Chennai and Ahmedabad and six neighbourhood centres in Kerala.

Last year, the Lulu Group launched two new malls in Hyderabad, Telangana and Palakkad, Kerala. It currently has malls across Kochi, Thiruvananthapuram, Triprayar, Bengaluru, Lucknow, Hyderabad and Coimbatore.

Founded in 2000 by Kerala-based entrepreneur MA Yusuff Ali, Lulu Group International is based in Abu Dhabi, United Arab Emirates. The group currently operates malls, hypermarkets and retail companies across GCC countries, Egypt, Malaysia, Indonesia and India. It has over 250 hypermarkets and 25 shopping malls across 22 nations.

Lulu Group to construct largest shopping mall in Ahmedabad

Mokobora to expand store count to 20 this year

Luggage and accessories brand Mokobara plans to increase its store count to 20 in the current financial year. The brand recently opened its ninth India store with an exclusive brand outlet in Hyderabad, Telangana.

Located in the Sarath City Mall, the new store sells Mokobara’s luggage range featuring its lightweight, hard-shell suitcases. The store also sells the brand’s travel accessories, wallets, and sling bags along with tote bags and briefcases in minimalist, modern designs. 

Expanding its product basket, Mokobara has launched a range of brightly colored women’s handbags. Designed in tangerine and deep blue hues, these handbags are versatile enough to be used from day to night besides being sold in the brand’s new outlet. 

Launched in 2020 as a D2C brand, Mokobora forayed into brick-and-mortar retail in May last year. The brand has stores in various locations including Bengaluru, Pune, Mumbai, and Gurugram.

Mokobora to expand store count to 20 this year

V-Mart Retail opens new store in Patna

Value fashion and lifestyle products retailer V-Mart Retail has increased its store network by opening a new store at Gravity Mall, Kankarbagh, Patna.

Operating a chain of ‘value retail’ departmental stores across Tier II III and IV cities, V-Mart Retail currently sells, apparel, general merchandise and groceries. The retailer has 423 stores spread across 273 cities and 27 states in India.

Originally incorporated as Varin Commercial Pvt Ltd in July 2002 in West Bengal, the company opened its first store in Ahmedabad, Gujarat under the name of V-Mart Retail in October 2003. The omni-channel value retailer delivers experiential offerings to India’s aspirational middle class through relevant products, with an optimal mix of private and market labels.

In 2008, V-Mart Retail achieved a significant milestone by registering the company as a public limited entity and crossing a turnover of Rs 1,000 million.

Over time, V-Mart Retail has grown into a renowned family brand that caters to the needs of the entire family by offering high-quality retail products.

V-Mart Retail opens new store in Patna

Jaipur Kurti partners Franchise India for 75 new stores

Womenswear brand of Nandani Creation, Jaipur Kurti has forged a partnership with Franchise India to introduce 75 new franchise stores under brand 'Jaipur Kurti', 'Amaiva' and luxury brand 'Jaipur Kurti Luxe' across six states by 2027.

The Master Franchise Agreement aims to blend traditional and contemporary fashion seamless. These new stores will showcase the company's signature designs besides offering customers personalised styling consultations and exclusive shopping experiences.

To be set up across Andhra Pradesh, Telangana, Gujarat, West Bengal, Bihar, and Jharkhand, these stores will help the brand broaden its reach and cater to diverse demographics besides allowing it to enter unexplored markets.

This partnership also emphasizes the company’s commitment to establish a retail presence across India through an asset-light model. The opening of these stores is expected to reduce dependence on third-party e-commerce platforms while enhancing the company's revenue and profitability.

Jaipur Kurti partners Franchise India for 75  new stores

Snitch to open new stores in next 2 months

Cutting-edge retail brand Snitch plans to open several stores across the country in the next two months.

As per Siddarth Dungarwal, Co-Founder, the brand will first introduce three distinct store markets to cater to a unique market format.

The first of these will be an exclusive and sophisticated store catering to the brand’s premium high street customers. Characterised by a small format, the second store will be strategically located within a premium mall to ensure accessibility and convenience to shoppers. To be located in an offbeat high street, the third store aims to make Snitch's retail portfolio more unique and attractive.

Besides expanding its physical presence, Snitch is also aligning its brand with varied consumer demographics. The brand designs clothes for fashionable modern men according to the latest market trends.

Snitch to open new stores in next 2 months

Gap Kids unveils exclusive store in Hyderabad

US-based Gap Kids has unveiled a dedicated store in Hyderabad, marking its expansion in India under Reliance Retail.

The new outlet, situated in Sarath City Capital mall, boasts an inviting white decor with the brand's signature navy blue accents.

The store, catering to both boys and girls, showcases Gap's vibrant logo sweaters at the entrance, along with an enticing Rs 1,000 discount offer.

Gap Kids operates in India through exclusive outlets and various multi-brand e-commerce platforms, including Tata Cliq, Flipkart, Amazon India, Ajio, and Myntra.

The brand, introduced to the Indian market by Reliance Retail in July 2022, previously partnered with Arvind Fashions before ending the association in 2020.

Gap Kids unveils exclusive store in Hyderabad

The Souled Store to strengthen operations with Simpl

D2C brand, The Souled Store, plans to strengthen its activities in collaboration with checkout platform Simpl.

The partnership will enable consumers to access official merchandise from The Souled Store platform (app and website) through Simpl’s 1-tap checkout. It will provide them with a seamless shopping experience besides enhancing the brand’s conversion rates. It will also minimise The Souled Store’s transaction failures, cash-on-delivery transactions and product returns.

Vedang Patel, Co-founder, The Souled Store, says, the e-commerce platform aims to provide make shopping experience more convenient for its millennial and Gen Z customers.”

Nitya Sharma, Founder CEO, Simpl adds, the partnership also expands the platform’s presence in the fashion e-commerce sector with hundreds of merchants choosing Simpl as their preferred checkout partner checkout.

Co-founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal, The Souled Store designs, manufactures and retails apparel products on pop-culture themes such as superheroes, movies, and television shows. 

The Souled Store to strengthen operations with Simpl

Flipkart launches campaign to boost sales during weddings 

Flipkart has launched its first campaign for the year 2024 starring actor Alia Bhatt.

Titled, ‘Mauka jo bhi ho, bas Flipkart karo,’ the campaign aims to boost sales on the e-commerce platform during the ongoing wedding season in India. It features two ad films that showcase different wedding rituals celebrated across India.

The campaign boosts Flipkart’s commitment to deliver value while fulfilling every nuanced need - from everyday essentials and the latest gadgets, to wedding fashion wishlists. It features a well- dressed couple who shock everyone at a wedding by presenting them with unexpected and thoughtful gifts – a smartphone and television to the couple.

Pratik Arun Shetty, Senior Director-Marketing, says, the campaign celebrates Flipkart’s role in empowering shoppers role with perfect outfits and meaningful gifts during every special occasion

The campaign will be aired across a mix of retail channels to enable Flipkart to reach its set of consumers in multiple languages across demographics. 

Flipkart launches campaign to boost sales during weddings 

US Polo Assn launches new store at Panjim

Indian casualwear brand of the United States Polo Association (USPA) group, US Polo Assn has launched a new store at Panjim in Goa. Spread across 2,237 sq ft, the store spans two floors. It has an all-white interior, whose beauty is further enhanced by the use of wood, metal, and concrete detailing. The store also has a special wall embodying the brand’s spirit of cool and classic.

 Amitabh Suri, CEO, US Polo Assn. - Arvind Fashions, says, the store carries the brands’ product offerings in the form of USPA Mainline, USPA Sport, Denim & Co, Footwear, Accessories & Innerwear.

A popular brand in India, the US Polo Assn is particularly popular for its polo shirts that are made with high-quality fabrics and feature the iconic US Polo Assn. logo. Offering a wide range of styles, colors and designs, US Polo Assn is a one-stop destination for stylish, classic clothing that's both versatile and affordable.

US Polo Assn launches new store at Panjim

Flipkart restructures operations with 7 % reduction in workforce

Walmart-owned Flipkart is restructuring its operations by trimming its workforce by around 7 per cent by April this year.

The e-commerce company has also frozen fresh hiring since the past year to control costs. It currently has 22,000 employees, excluding fashion portal person. It has also postponed its plans to launch an IPO.

The proposed restructuring at Flipkart comes at a time when it is reassessing existing and new lines of business. The company plans to invest in the hotel business of Cleartrip, the travel portal acquired by the group in 2021

Last September, the e-commerce company merged key technology and product roles of its new businesses, Cleartrip (travel) and Flipkart Health Plus (epharmacy), into the core commerce team to streamline operations.

Flipkart-owned Myntra cut at least 50 jobs in July, as it wanted to focus on its top private labels. The company plans to continue focusing on the grocery segment besides expanding its social commerce business Shopsy.

Besides, Flipkart plans to venture into the fintech space through Supermoney, a firm in which the e-tailer has investment around $20 million.

Flipkart restructures operations with 7 % reduction in workforce

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