08 August 2023, Mumbai

India is one of the world's largest cotton producers, but the industry is facing a number of challenges in 2023. 

Farmers are facing low prices for their crops, stagnant production, and rising costs.

Low prices; Cotton prices have been declining in recent months, due to a number of factors including a global slowdown in demand and increased production in other countries. This has led to low prices for farmers, who are struggling to make a profit.

What all you need to know

"perfect storm"

India's cotton industry is in a tailspin, facing a perfect storm of low prices, stagnant production, and rising costs.

This highlights the severity of the challenges and the potential impact on the industry and the country.

India's cotton industry faces challenges of depressed prices, languid production, and escalating costs. Farmers struggle financially, and some considering abandoning agriculture.

Government can provide financial relief, invest in R&D, develop drought-resistant strains, and promote sustainable practices.

Stagnant production; India's cotton production has been stagnant in recent years, due to a number of factors including climate change, pest infestations, and water shortages. 

This has led to a decrease in supply, which has put further pressure on prices.

Rising costs; The cost of inputs for cotton production, such as fertilizers and pesticides, has been rising in recent years. This has made it even more difficult for farmers to make a profit.

Impact on farmers

The challenges facing India's cotton industry are having a significant impact on farmers. Many farmers are facing financial difficulties, and some are even considering quitting farming altogether. 

This could lead to a decrease in cotton production in India, which could have a negative impact on the global cotton market.

Way forward

• India's Cotton Industry Facing Headwinds

There are a number of things that can be done to address the challenges facing India's cotton industry. These include:

Providing financial assistance to farmers.

Investing in research and development to improve productivity

Developing drought-resistant varieties of cotton.

Promoting sustainable farming practices.

By taking these steps, India can help to ensure the long-term viability of its cotton industry.

In addition to the challenges mentioned above, India's cotton industry is also facing scrutiny for its use of forced and child labor and for polluting the environment. 

Some companies are working with farmers to address these issues, but more needs to be done to ensure that India's cotton industry is sustainable and ethical.

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03 August 2023, Mumbai

In recent years, fast fashion brands have faced growing pressure to embrace sustainability and environmental responsibility

What is fast fashion?

However, critics argue that many of these brands are merely paying lip service to the cause while engaging in deceptive marketing tactics to create a facade of sustainability

What all you need to know

What is greenwashing?

A study conducted by the Changing Markets Foundation has shed light on the disturbing trend of greenwashing, revealing that several prominent fast fashion brands, such as Shein, H&M, and Inditex, are guilty of misleading consumers with false claims about their eco-friendly practices.

Examples of greenwashing in fast fashion

One of the most glaring examples of greenwashing came to light when Shein boasted that 64% of its textiles were derived from recycled materials. The study, however, revealed that this figure was vastly exaggerated, with the actual proportion being closer to a meager 1%.

Shein's greenwashing claims

Similarly, H&M, a brand that has pledged to transition to 100% recycled polyester by 2025, was found to have only 33% of its winter 2022 collection made from recycled polyester.

H&M's greenwashing claims

These revelations expose the disturbing reality that some fast fashion brands are more interested in capitalizing on the growing demand for sustainable products rather than genuinely implementing sustainable practices.

The motivations behind greenwashing

As consumers increasingly prioritize eco-conscious choices, greenwashing becomes an attractive strategy for these brands to maintain their market share and appeal to sustainability-minded customers.

Amidst this disheartening scenario, there are commendable exceptions among fast fashion brands genuinely embracing sustainability.

Examples of sustainable fast fashion brands

One shining example is the Italian fabric manufacturer Manteco SpA, which exclusively utilizes recycled wool in its production process. 

The company's approach involves a straightforward recycling method, including manual garment stripping, mechanical shredding of scraps, and blending the fibers with color before spinning them into the fabric.

As a result, Manteco's recycled wool boasts a significantly lower carbon footprint compared to virgin wool, showcasing the brand's commitment to reducing environmental impact.

While the emergence of eco-friendly practices in the fast fashion industry is a positive development, consumers must remain vigilant about the prevalence of greenwashing.

How to avoid greenwashing

The responsibility lies with shoppers to conduct thorough research before buying products from fast fashion brands, scrutinizing marketing claims that may seem too good to be true. 

By cultivating a critical eye, consumers can demand transparency and accountability from brands, discouraging greenwashing practices.

Quick Message

Honest environmental marketing or greenwashing. Where is the line?

The issue of greenwashing in fast fashion is a pressing concern that demands attention and action. As the demand for sustainable products grows, brands must prioritize genuine sustainability efforts over deceptive marketing strategies.

Consumers have the power to shape the future of the fashion industry by making informed choices and supporting brands that truly prioritize environmental responsibility.

By holding fast fashion brands accountable for their claims and supporting those committed to sustainable practices, we can encourage positive change and promote a more environmentally conscious fashion landscape.

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31 July 2023, Mumbai

Growing Popularity and Market Trends

The global shapewear market is experiencing steady growth at a rate of eight percent per year. 

This includes various products such as bodysuits, corsets, control tights, control panties, control slips, girdles, and slimming camisoles. 

Shapewear has gained popularity as people increasingly seek to achieve the ideal body shape and adhere to societal beauty standards, leading to rising demand for these products.

What all you need to know

Insights to Empower Stakeholders

The report offers valuable insights for stakeholders, including in-depth analyses of market trends, regional and global markets, key players, market segments, competitive scenarios, sales areas, and growth strategies. 

Investors can capitalize on the quantitative data from 2020 to 2030 to identify lucrative opportunities within the compression wear and shapewear market.

The compression wear segment takes center stage, commanding over 70% of the market's revenue. Its popularity primarily stems from its extensive use among professional athletes and individuals engaging in recreational exercises.

Male and Female Market Segments

The report highlights the current dominance of the male user segment, largely driven by their higher adoption of compression wear, especially during workouts. 

On the other hand, the female consumer segment is expected to witness the highest growth rate, driven by an increased female interest in fitness, and sports activities, and the availability of women-specific product lines from major brands.

Versatile Solution for Body Shaping

Shapewear serves as a convenient alternative to going to the gym or adopting strict diets to achieve a slimmer appearance. Both women and men are embracing shapewear to enhance their body figures and address body deformities. 

These shaping undergarments have become a popular trend in the fashion industry, with specific designs targeting areas like the stomach, waist, hips, and thighs.

Unraveling the Dynamics and Trends

Allied Market Research's latest report, titled "Compression Wear and Shapewear Market by Product Type, Gender, Application, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2030," presents an extensive study that delves into various facets of the compression wear and shapewear market. 

The report covers crucial aspects like top investment prospects, successful strategies, drivers, opportunities, market size estimations, competitive landscape, and emerging market trends.

Distribution Channels and Market Penetration

Currently, specialty retail stores account for the highest revenue share among distribution channels. 

However, online sales are projected to witness significant growth in the coming years, driven by wider product availability and increased internet penetration in Asia-Pacific and LAMEA regions.

Material and Market Growth

Synthetic materials like neoprene, spandex, and lycra contribute to the flexibility and elasticity of shapewear, driving its popularity further. 

The compression wear and shapewear market, growing at a CAGR of seven percent annually, continues to witness demand owing to its instantaneous ability to provide an optimal figure and body posture.

Application Insights and Revenue Share

The performance and recovery segment lead in terms of revenue share, owing to extensive usage of compression wear for injury prevention, improved blood circulation, and faster recovery.

Factors Driving Market Growth

Factors such as changing lifestyles, increased disposable income, advancements in fabrics and garment designs, and the surge in demand from the geriatric population contribute to the growth of the compression wear and shapewear market. 

Male users are leading the market, particularly due to their preference for compression garments during workouts. 

The women's segment is also growing, driven by interest in fitness, comfort, and increased participation in sports.

Market Share and Distribution Channels

North America holds the largest market share at approximately 42 percent. 

Among distribution channels, specialty retail stores dominate with a revenue share of 62 percent, boasting a wide range of compression wear and shapewear products. 

The performance and recovery segment contributes significantly to revenue, thanks to the extensive usage of compression wear for injury prevention and improved blood circulation.

Challenges in the Indian Shapewear Market

In contrast to earlier trends, the shapewear market in India is facing a decline. Consumers are now prioritizing individualistic apparel styles over conforming to traditional beauty standards. 

The fashion industry is adapting to set new beauty standards that embrace diverse body shapes and looks beyond unrealistic ideals.

Promoting Body Positivity

To address body issues effectively, the fashion industry needs to encourage body positivity from a young age. 

By promoting body acceptance and inclusivity in schools and homes, the industry can foster a healthier and more positive outlook toward different body types.

Addressing Health Challenges

While the market exhibits promising potential, it also faces challenges related to tightly-worn compression and shapewear. 

Concerns such as blood clots, breathing problems, and acid reflux require careful attention and solutions.

Factors Fueling Market Growth

The market's impressive growth can be attributed to several influential factors. 

These include the increasing disposable income among consumers, advancements in fabric technology and garment designs, the surging popularity of compression wear among the elderly, evolving lifestyles, and the rising demand for compression wear in the fitness industry.

Insights into Compression Wear Dominance and Shifting Consumer Preferences

The global shapewear market witnesses steady 8% annual growth, fueled by the dominance of compression wear and a rising demand driven by beauty standards.

The report provides valuable insights for stakeholders, highlighting growth strategies and lucrative opportunities. Male users currently lead the market, while the female segment shows high growth potential, particularly with women-specific product lines.

Shapewear gains popularity in the fashion industry as a convenient body-shaping option.

Specialty retail stores dominate distribution, but online sales are poised to surge with increased internet penetration.

Market growth is bolstered by synthetic materials and various applications.

Factors like changing lifestyles, disposable income, and fabric advancements contribute to market expansion, with North America holding the largest market share.

Meanwhile, the Indian shapewear market faces challenges and emphasizes the importance of promoting body positivity and addressing health concerns for sustainable growth.

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07 August 2023, Mumbai

The global fire-resistant fabrics market is expected to grow significantly in the coming years, reaching a value of US$6 billion by 2033. 

This growth is being driven by several factors, including technological innovation and increased demand from industrialization.

Technological Innovation and Increased Demand from Industrialization to Drive Growth in Fire-Resistant Fabrics Market.

What all you need to know

Technological Innovation

Technological innovation is opening up new opportunities for manufacturers of fire-resistant fabrics. 

For example, new fibers and fabrics are being developed that are more flame-resistant, durable, and comfortable than ever before. 

These new fabrics are making fire-resistant fabrics more appealing to a wider range of end users, such as those in the oil and gas, chemicals, and manufacturing industries.

One of the most significant technological innovations in the fire-resistant fabrics market is the development of aramid fibers. Aramid fibers are extremely strong and flame-resistant, making them ideal for use in fire-resistant fabrics. 

Aramid fibers are also lightweight and comfortable, making them a good choice for a variety of applications.

Another important technological innovation in the fire-resistant fabrics market is the development of melamine-treated fabrics. 

Melamine-treated fabrics are treated with a flame retardant that makes them resistant to fire. 

Melamine-treated fabrics are often used in applications where a high degree of flame resistance is required, such as in firefighting gear and military uniforms.

Increased Demand from Industrialization

Industrialization is also driving demand for fire-resistant fabrics. As more and more industries adopt automated processes, the risk of fire increases. Fire-resistant fabrics can help to protect workers from burns and other injuries in the event of a fire.

The oil and gas industry is one of the major drivers of demand for fire-resistant fabrics. 

The oil and gas industry is a high-risk environment where fires can occur easily. Fire-resistant fabrics are used to protect workers from burns and other injuries in the event of a fire.

The chemicals industry is another major driver of demand for fire-resistant fabrics. 

The chemicals industry is also a high-risk environment where fires can occur easily. 

Fire-resistant fabrics are used to protect workers from burns and other injuries in the event of a fire.

The manufacturing industry is also a major driver of demand for fire-resistant fabrics. The manufacturing industry is a high-risk environment where fires can occur easily. 

Fire-resistant fabrics are used to protect workers from burns and other injuries in the event of a fire.

Bottomline

The combination of technological innovation and increased demand from industrialization is expected to drive significant growth in the fire-resistant fabrics market in the coming years. 

The market is expected to reach a value of US$6 billion by 2033, with a CAGR of 6.3%. 

Fire-resistant fabrics are becoming more flame-resistant, durable, and comfortable, thanks to technological innovation. This is driving demand from industries with a high risk of fire, such as oil & gas, chemicals, and manufacturing.

This gist captures the key points of the article in a concise and informative way. It highlights the two main drivers of growth in the fire-resistant fabrics market:

• Technological innovation and increased demand from industrialization.
• It also mentions the specific industries that are driving demand for fire-resistant fabrics.

CREDITS| Future Market Insights Inc. report

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02 August 2023, Mumbai

This versatile fiber is strong, durable, and eco-friendly.

• Sustainable: Hemp fiber is a sustainable fiber because it requires less water and land to grow than other fiber crops, and it does not require the use of pesticides or fertilizers.
• Versatile: Key applications; Hemp fiber can be used to make a variety of products, including clothing, paper, fabrics, paper, cordages, building materials, and insulation.
• Eco-friendly: Hemp fiber is an eco-friendly fiber because it does not require the use of pesticides or fertilizers, and it is biodegradable.

This makes it a much more sustainable option than cotton, which is the most widely used fiber in the world.

What all you need to know

Benefits of Hemp Fiber

Hemp fiber is a promising solution for a sustainable future that is more competitive Vs many other fibers. 

Hemp is a sustainable fiber that can help to reduce the environmental impact of the fashion industry.

Challenges of Hemp Fiber

A closer look

Cultivation and processing; There are some concerns about the cultivation and processing of hemp fiber. 

In certain regions, the approval of highly hazardous pesticides for use on hemp crops poses environmental risks. Furthermore, the lack of clear guidelines for fertilizers could potentially lead to contamination.

Lack of awareness

Hemp fiber is not as widely known as other fiber crops, such as cotton. This lack of awareness could hinder the adoption of hemp fiber by businesses and consumers.

Sum up

Despite the challenges, the future of hemp fiber looks bright. As consciousness regarding sustainability increases, more and more brands are incorporating hemp fiber into their collections. 

The growing demand for sustainable textiles offers an opportunity for hemp to emerge as a major part of the solution to the environmental problems associated with the fashion industry.

Other Sustainable Fibers

In addition to hemp, there are a number of other sustainable fibers that are gaining popularity. 

These include:

Stinging nettle fiber

This versatile fiber can be used to make a variety of products, including clothing, paper, and insulation.

Coffee ground fiber

This unique material is made from recycled coffee grounds and boasts qualities like softness, absorbency, and odor resistance.

Piñatex

This vegan leather alternative is made from pineapple leaves and is strong, durable, and water-resistant.

Banana fiber

This strong and durable fiber is sourced from the banana plant and can be used to make a range of products, including clothing, bags, and paper.

Lotus fiber

This lightweight fiber is derived from the lotus plant and is resistant to water and UV rays.

These are just a few of the many sustainable fibers that are available. As the demand for sustainable textiles grows.

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29 July 2023, Mumbai

With a commitment to innovation and customer satisfaction, the future of malls as dynamic and multifaceted destinations remains bright.

Credits: ICCPL report

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04 August 2023, Mumbai

A Lifestyle Orientation; Streetwear is a casual fashion style that has its roots in the 1970s and 1980s. It is characterized by its use of sportswear-inspired clothing, such as hoodies, graphic tees, and sneakers. 

Streetwear is often seen as a way for people to express their individuality and their affiliation with various subcultures, such as hip-hop, DIY punk, graffiti, and skate and surf culture.

What all you need to know

Preface

• Streetwear is a casual fashion style that is characterized by its use of sportswear-inspired clothing, such as hoodies, graphic tees, and sneakers.
• Streetwear has become increasingly popular in recent years, and it is now worn by people of all ages and backgrounds.
• It is a way for people to express their individuality, their values, and their love of the street.
• The future of streetwear is bright. The trend is only going to continue to grow in popularity, both in India and around the world.

The Rise of Indian Streetwear

Streetwear has been a popular fashion trend for decades, but it has only recently become mainstream. 

In India, streetwear is now a major force in the fashion industry, with both global and local brands vying for a piece of the pie. 

The global luxury fashion industry is also taking notice of streetwear, with many high-end brands launching their own streetwear lines.

Local brands compete with global iconic ones 

In India, a number of local streetwear brands have emerged in recent years, challenging the dominance of global brands like Nike, Adidas, and Supreme. 

Luxury Brands Go Streetwear; These local brands are often more affordable and cater to a younger audience. 

Some of the most popular Indian streetwear brands include Crepdog Crew (CDC), Capsul, ADK by Avishi Dayal Kalra, Almost Gods, and SIX5SIX STREET.

The luxury industry's shift to streetwear

The New Black in Fashion; The global luxury fashion industry has also been affected by the rise of streetwear. In the past, luxury brands were focused on high-end, formalwear. 

However, in recent years, many luxury brands have launched their own streetwear lines in an effort to appeal to younger consumers. 

This trend is likely to continue in the years to come.

Streetwear as a Subcultural Expression

In its earliest days, streetwear was adopted by various subcultures as a way to express their identity and values. 

For example, hip-hop artists used streetwear to signify their urban roots and their rejection of mainstream culture. 

DIY punks used streetwear to express their DIY ethos and their rebellious spirit. 

Graffiti artists used streetwear to show their support for the street art community. 

And skaters and surfers used streetwear to show their love of the outdoors and their laid-back lifestyle.

Streetwear as a Fashion Trend

In the 1990s, streetwear began to gain mainstream popularity. This was due in part to the rise of hip-hop culture, which made streetwear more visible to a wider audience. 

It was also due to the increasing popularity of skate and surf culture, which made streetwear more accessible to a younger audience.

As streetwear became more mainstream, it began to evolve. New brands emerged, and new styles were adopted. 

Hoodies and graphic tees remained popular, but other items, such as sneakers, bomber jackets, and sweatpants, also became associated with streetwear.

Streetwear Today

Today, streetwear is a major force in the fashion industry. It is no longer just the domain of subcultures; it is worn by people of all ages and backgrounds. Streetwear brands are now some of the most popular and successful in the world.

Streetwear is more than just a fashion trend; it is a lifestyle orientation. It is a way for people to express their identity, their values, and their love of the street. 

It is a way to connect with others who share the same interests. And it is a way to have fun and be creative.

The future of streetwear

The future of streetwear is bright. The trend is only going to continue to grow in popularity, both in India and around the world. 

As streetwear becomes more mainstream, we can expect to see even more innovation and creativity in the space.

The Future of Streetwear

• The future of streetwear is bright. The trend is only going to continue to grow in popularity, both in India and around the world.

Streetwear is a major force in the fashion industry, and it is only going to get bigger in the years to come. 

Both global and local brands are vying for a piece of the pie, and we can expect to see even more innovation and creativity in the space in the years to come.

Streetwear is a truly global phenomenon. 

It is a way for people from all over the world to connect with each other and express their individuality. It is a way to celebrate the diversity of street culture. And it is a way to have fun and be creative.

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01 August 2023, Mumbai

The Growth of Global Luxury Apparel Market

Between 2016 and 2024, the global luxury apparel market is expected to experience remarkable growth, expanding at a Compound Annual Growth Rate (CAGR) of 13.2%. 

This growth is driven by the increasing affordability of luxury apparel, which can be attributed to the shift towards mass production of goods, revolutionizing traditional 19th-century dressmaking methods.

What all you need to know

Backdrop

Market Research Future's latest report, "Luxury Apparel Market Information By Type, Consumer Group, Gender, Distribution Channel, And Region - Forecast till 2030," provides valuable insights into the global luxury apparel market. 

The report projects the market to reach USD 139.2 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 3.23% from 2023 to 2030.

The Transformation of Luxury Apparel Affordability and Expanding Customer Base

Growth Kickers: E-Commerce Penetration and Increased Sales

The increasing penetration of e-commerce has been a significant driver of market growth. Luxury apparel brands have strategically embraced online platforms to reach a broader audience, resulting in heightened sales. 

The convenience of online shopping, coupled with a vast product selection, has made luxury apparel more accessible to a larger customer base.

Big Brands' Expansion and New Consumer Base

Renowned luxury brands like Louis Vuitton, Prada, and Versace are leading the way by expanding into developing economies. 

This strategic move not only enhances their geographical reach but also taps into a newer consumer base. 

As a result, these brands are enjoying increased market presence and growth opportunities beyond traditional markets.

Opportunities: Uniqueness and Exclusivity in High Demand

Luxury apparel brands have identified robust opportunities by capitalizing on consumers' desire for uniqueness and exclusivity. 

By producing limited quantities, collaborating with renowned designers, and using precious materials, these brands cater to discerning customers seeking exclusive products not readily available to the general public. 

The allure of owning rare and sought-after fashion items enables consumers to showcase their refined taste and elevate their social status.

Restraints and Challenges: Limited Accessibility and Fashion Awareness

Despite the growth potential, certain factors act as market restraints. In low-income countries and rural areas, luxury apparel faces limited accessibility due to logistical challenges and lower purchasing power. 

Additionally, a lack of fashion awareness among consumers in certain regions may dampen market growth during the forecast period.

COVID-19 Impact: Navigating Economic Downturn and Resale Trend

The global pandemic, COVID-19, significantly impacted the luxury apparel market. Lockdowns and restrictions on social gatherings reduced the demand for luxury clothing as people shifted priorities during uncertain times. 

However, the market witnessed a trend of luxury resale in the worldwide market, facilitated by stimulus funds in industrialized nations. 

This provided a cushion in personal budgets, allowing consumers to invest in luxury items despite the economic challenges.

Market Segmentation

The luxury apparel market is segmented based on distribution channel, gender, consumer group, and type. Clothing remains the leading segment in terms of type, while Gen X dominates the consumer group category. 

The female gender continues to spearhead the market, and offline channels retain a commanding position in the distribution.

Regional Analysis: Asia-Pacific and Europe Leading the Way

Asia-Pacific (APAC) currently holds the largest market share, primarily driven by the substantial populations and rising incomes of China, India, and Japan. 

The preferences of millennials and Generation Z for luxury products have contributed to market growth in these countries. 

Europe closely follows APAC, boasting several luxury fashion companies and attracting millions of tourists annually. 

The region's reputation for premium-quality goods, including luxury apparel, has justified premium pricing and aided market expansion.

Esteemed Clientele and Outreach to Broader Customer Range

The luxury apparel market proudly caters to an esteemed clientele, primarily comprising high-net-worth individuals seeking exclusive and premium products. 

However, in recent years, a notable trend has emerged as several designers and fashion brands reach out to a broader range of customers by offering more affordable luxury products.

Short message

The luxury apparel market is well-positioned for sustainable growth until 2030, supported by factors like increasing e-commerce penetration, the aspiration for exclusivity, and expanding markets in Asia-Pacific and Europe. 

While challenges such as limited accessibility in certain regions exist, the industry's adaptability and resilience are evident through the shift to online platforms and the emergence of the luxury resale trend during the COVID-19 pandemic. 

To capitalize on the opportunities presented, luxury apparel brands should continue to prioritize uniqueness, exclusivity, and an enhanced online shopping experience to meet evolving consumer demands in the years to come.

Gist 

The global luxury apparel market is expected to grow significantly in the next few years, driven by factors such as increasing e-commerce penetration, the aspiration for exclusivity, and expanding markets in Asia-Pacific and Europe.

• The luxury apparel market is expected to grow at a CAGR of 3.23% from 2023 to 2030.
• This growth is being driven by a number of factors, including:
  • The increasing penetration of e-commerce, which has made luxury apparel more accessible to a wider audience.
  • The aspiration for exclusivity, as consumers increasingly seek out unique and rare luxury items.
  • The expanding markets in Asia-Pacific and Europe, where there is a growing demand for luxury goods.
• While there are some challenges to growth, such as limited accessibility in certain regions, the industry is adapting and evolving to meet the needs of consumers.
• Luxury apparel brands that prioritize uniqueness, exclusivity, and an enhanced online shopping experience are well-positioned to capitalize on the opportunities presented in the coming years.

CREDITS: Market Research Future (MRFR) report

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28 July 2023, Mumbai 

Gone are the days when Tier II city consumers traveled to metros or Tier I cities for their fashion fix. Now, the glamour of fashion is thriving in Tier II cities all over India.

What all you need to know

Context Setting

Fashion's allure has shifted from metros to Tier II cities in India, fueled by retail growth and e-commerce.

Young urbanites with higher disposable incomes are embracing fusion, western, and contemporary styles.

With staggering annual growth and mobile influence, Tier II cities are set to shape India's fashion renaissance, propelling established and aspiring brands to success.

Retail Sector Boom and E-commerce Drive Fashion Growth

Thanks to the expansion of commercial retail and the rise of e-commerce, Tier II cities have become significant players in the fashion industry.

The once-exclusive domains of fashion, such as high streets, malls, fashion launches, and events, are now finding a home in cities like Goa, Jaipur, Vadodara, Thane, Coimbatore, and Chandigarh.

Fashion Breaks Free from Metros

The local fashion sector has broken free from its previous dependence on metros and Tier I cities.

With a burgeoning population of young individuals with higher disposable incomes, Tier II cities have become hotspots for the pursuit of a fashionable lifestyle. While traditional Indian ethnic wear remains popular, fusion wear, western styles, and contemporary fashion are also gaining traction, and major brands are taking notice.

Staggering Growth and Mobile Influence

The fashion market in Tier II cities is witnessing staggering annual growth rates of 12-14 percent, according to a KPMG report in collaboration with Facebook India. The mobile influence on fashion retail is predicted to soar by 2022, with Facebook playing a significant role in driving sales opportunities.

Fashion Retail's Future Lies in Tier II and III Cities

The growth of fashion retail entities in India is projected to be around 45 percent year-on-year in FY 2023, and Tier II and III cities are poised to play a crucial role in this expansion. As mobile networks and online shopping platforms reach deeper into rural areas, a vast untapped market is being unlocked.

E-commerce Drives Perception Change

Social media, local influencers, and digital-savvy fashion brands have led the charge in changing perceptions of clothing and style across India's Tier II and III cities. Local fashion events and booming e-commerce have further propelled this change, providing easy access to trendy clothing and accessories.

India's Fashion Renaissance

As India moves towards becoming the fifth-largest world economy, the fashion revolution sweeping across Tier II and III cities is a bright spot on its path to success. Not only have these cities expanded the market for established labels, but they have also nurtured aspiring fashion brands and designers, creating their loyal customer bases.

The future of fashion in India is promising, with Tier II cities taking center stage in this vibrant style renaissance.

Gone are the days when Tier II city consumers traveled to metros or Tier I cities for their fashion fix. Now, the glamour of fashion is thriving in Tier II cities all over India.

Retail Sector Boom and E-commerce Drive Fashion Growth

Thanks to the expansion of commercial retail and the rise of e-commerce, Tier II cities have become significant players in the fashion industry. The once-exclusive domains of fashion, such as high streets, malls, fashion launches, and events, are now finding a home in cities like Goa, Jaipur, Vadodara, Thane, Coimbatore, and Chandigarh.

Fashion Breaks Free from Metros

The local fashion sector has broken free from its previous dependence on metros and Tier I cities. With a burgeoning population of young individuals with higher disposable incomes, Tier II cities have become hotspots for the pursuit of a fashionable lifestyle.

While traditional Indian ethnic wear remains popular, fusion wear, western styles, and contemporary fashion are also gaining traction, and major brands are taking notice.

Staggering Growth and Mobile Influence

The fashion market in Tier II cities is witnessing staggering annual growth rates of 12-14 percent, according to a KPMG report in collaboration with Facebook India. The mobile influence on fashion retail is predicted to soar by 2022, with Facebook playing a significant role in driving sales opportunities.

Fashion Retail's Future Lies in Tier II and III Cities

The growth of fashion retail entities in India is projected to be around 45 percent year-on-year in FY 2023, and Tier II and III cities are poised to play a crucial role in this expansion.

As mobile networks and online shopping platforms reach deeper into rural areas, a vast untapped market is being unlocked.

E-commerce Drives Perception Change

Social media, local influencers, and digital-savvy fashion brands have led the charge in changing perceptions of clothing and style across India's Tier II and III cities.

Local fashion events and booming e-commerce have further propelled this change, providing easy access to trendy clothing and accessories.

India's Fashion Renaissance

As India moves towards becoming the fifth-largest world economy, the fashion revolution sweeping across Tier II and III cities is a bright spot on its path to success.

Not only have these cities expanded the market for established labels, but they have also nurtured aspiring fashion brands and designers, creating their loyal customer bases. The future of fashion in India is promising, with Tier II cities taking center stage in this vibrant style renaissance.

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