20 May 2023, Mumbai

Has the time come to attend that party or evening event to which you were invited months ago and you don’t have the slightest idea of ​​how to dress? That has happened to all of us!

You might think that dressing at night is quite simple, but the truth is that it can be

complex, especially if you don’t have much information about the event or you have a short wardrobe of clothes.

What all you need to know

Fortunately, inspiration can be taken from many places. In fact, when we talk about nightwear for men, there are always the classics that can never be missing and that if you use them you will look good and not clash, but you can also take a little risk.

Are you one of those men who wants to show off? Well, what Sainly recommend is that you need to pay attention to what celebrities use. These men are advised by the most important designers from all over the world, so if they wear, what’s in style, they create trends.

Let’s go there!

The dress code of the party

Maybe when I say “ dress code ” it sounds very strange to you and you don’t have the slightest idea what I’m talking about, but it’s nothing complex. It is about the dress code that the party has, some are a little more elegant and you will need a particular type of clothing, it is not going to be out of place in the place.

These are some of the most common dress codes, and I’m sure one of them will

help you.

Dress code: Label

If the party to which you have been invited, the a is “label”, which means that this

party is the epitome of elegance. There is no reason you can appear there if you

don’t have a nice suit and tie to match.

What you need is a solid colour shirt, slacks and leather shoes in black or, in the

best of cases, brown, you cannot improvise so much, you have to look correct.

Dress code: Gala

In case your party is a gala, the dress style is a little more relaxed than in the

etiquette, but you can’t be too lax with what you wear either. One of the basics for this type of event are tuxedo, they are a classic and give you enough elegance, but perhaps with a bit of freshness.

What is good about this type of dress code? Well, you can play a little with the

colours you wear, maybe wear a dark blue suit or change to white, but always stick with neutral shoes, black is the best alternative.

Dress code: Semi-formal

Now here you can breathe a little more and feel somewhat relaxed with what you are wearing, the demands are less compared to the previous options, but do not trust yourself. 

The suit here is also essential and fundamental, but you can vary a bit.

Perhaps wearing a two-button suit will make you look younger and fresher.

Another alternative is that you use bow ties that are more informal, especially if you add a print, these are very fashionable and look excellent as long as you have a neutral base.

How to know about the dress code if it is not reported?

Well, the first thing you can do is look at the time the event will take place. If it’s an overnight celebration, it’s more than obvious that the dress code is a bit fancy. The night lends itself to the best suits being taken out, so don’t go casual for the world.

Another alternative is also to find out about the address, for example, if the event will be held in a venue that you know is elegant and that you can only enter with a reservation because it would be completely crazy to go without a tie and a good suit.

What will never fail when it comes to dressing at night?

Well, the basic ones are the ones that will always help you when you have certain doubts about what you are using. You may not know what to wear or what suits you best with your body type. 

Not to worry; we’ve all experienced this.

And if you are already an adult man, but you want to continue looking somewhat

jovial, this is always a problem, but calm down, nothing happens, the basics will help you. What we will always recommend is that you go for a gala option, which never fails.

Don’t know how to achieve a look like this? Well, that’s not a problem, here we tell you what you need.

The suit is the base of everything

Yes, the suit is essential, and all the other accessories may be perfect, but if you

don’t have the right suit, the rest is likely to be a complete disaster. Although the

suits are basic, the ways they are used, the fabrics and the styles will always change over time.

What we recommend is that you have a suit made specifically for you. Having a

tailored suit is what will allow you to stand out, to be unique. This has to do with

making a store-bought suit fit your body is very complex. Suits may be made in

different places, so custom-made is best.

A trend that was implemented a few years ago is to wear suits that are a little tighter to the body. This is a trend that seemed like it was going to continue for a long time, but it is already in the past. Don’t go with a very big suit either, you need to find a middle ground. Straight and simple lines will always be the best option.

Choose the right shirt

Have you ever thought about how important the shirt is in an evening look? Well, the truth is that it is essential that it be perfect. Some people go for the quintessential basic which is white. 

If you are this type of man, you may be on the right side of history, as it is an excellent investment and will serve you on many occasions.

Likewise, you can have a little more fun. Colours and patterns are trending around the world and have already found themselves wonderfully on shirts, but don’t overdo it. 

For example, if you want some colour, we will always recommend pastels, they are subtle, but they add a touch of style.

Something that can also work for you is vertical stripes, but do not exaggerate the thickness of the stripes, they can elevate the look or make it a disaster. What do we recommend? 

Well, subtle lines that are perceptible in the vicinity and not from several meters away. In this type of event, less is always more.

What is better, the tie or the bow tie?

Bow ties

Without a doubt, we are entering a topic that can be controversial, for several years now bow ties have entered the fashion scene and have become one of those elements that every man should have in his wardrobe, but the truth is that not everyone likes them.

Some people think that it is too casual, but the truth is that when chosen in the right way it looks great and is an excellent piece of clothing, it closes a look and elevates it so that it looks excellent. Solid colours in bow ties are an alternative, the main one in fact, but patterns have also become fashionable. And if not, satin fabrics are a success.

Ties

Everyone, absolutely every man should have a tie present among his basic pieces.

No matter how old you are or what you do, a tie is essential because it is a classic as well as a basic in clothing. Wearing a suit with a tie is always the most viable option because you don’t improvise too much and you play it safe.

You can start with a black tie which is a fundamental piece, but you also have the

opportunity to have a little fun. Just because it’s an elegant moment and during the night, it does not mean you’re bored.

Ties with stripes and colour combinations have always been those pieces that give a man a special touch, but keep him elegant, so it can be a great alternative for you.

What are the perfect shoes for men?

In the first instance, we can tell you that the perfect shoes are the ones you feel most comfortable with. Sometimes elegant shoes to wear with a suit are usually too uncomfortable, due to the rigidity of the material and the sole. If this has happened to you, it is because you have not bought the correct shoes. If these are genuine leather, they will fit better and feel great.

On the other hand, if it is an evening event, dark colours in shoes will always look

good. Black is the type of shoe that can never be missing in an event of this kind, but if you want to go a little further, brown may suit you. But don’t try a light shade, this is for daytime, dark ones will look perfect.

Wear a good belt

If you do not pay due attention to the belt, this is a very big mistake. Your shirt is

going to be fitted, this means that your belt will look one way or another, so it must match everything perfectly.

The question is always how to combine a belt. Well, very easy, you should do this

with your shoes. That is, if your shoes are dark brown, your belt should be of the

same tone, the same will happen if it is black. 

Under no circumstances can you have black shoes and a brown belt, this is a mistake.

What should you not do at a night event?

We already know that everything related to sports style or perhaps Streetwear is

very fashionable and trending. Also, celebrities on red carpets bombard us with a lot of it, but they are artists and can afford it, plus the events they attend are styled like this.

If you already know that the party is a gala, under no circumstances can you wear sneakers, no matter how much they cost, how good you think they look or what artist You have seen them wearing. 

The best thing is that you maintain elegance, if not, everything will end quite badly.

If you want some colour, you can also do it, but do not exaggerate, it is not the

carnival. Perhaps adding colour to your tie or handkerchief will do the trick, but take it easy that you shouldn’t draw too much attention for the wrong reasons.

CREDITS: Contributed by Kasim Zia, SAINLY INTERNATIONAL.

Latest Textile Events

17 May 2023, Mumbai

Better Cotton, one of the world's leading cotton sustainability initiatives, has taken a significant step forward by signing a Memorandum of Understanding (MoU) with Tajikistan, making it the first Central Asian country to join forces and promote the production of sustainable cotton. 

What all you need to know

Momentous

The MoU was formalized during the Tajikistan Investment and Development Forum held in London, aiming to bolster sustainable cotton production in Tajikistan while prioritizing environmental and social outcomes as well as overall agricultural sustainability.

Both Better Cotton and Tajikistan will collaborate on developing a strategic roadmap for sustainable cotton production in the country, aligning with the Better Cotton Standard System and global market requirements. 

This partnership marks an important milestone, as Tajikistan becomes the inaugural Central Asian nation to engage with the Better Cotton Initiative. 

With 1,057 licensed farmers already on board and producing 14,000 tons of better cotton across 14,000 hectares of land, Tajikistan's cotton farming sector is primed for further growth and support.

Nuts & bolts

As part of its commitment to sustainability, Better Cotton has also provided input to the United States Federal Trade Commission (FTC) regarding its Guides for the Use of Environmental Marketing Claims (Green Guides). 

The FTC, a bipartisan federal agency dedicated to consumer protection, established the Green Guides in 1992 to ensure that companies' claims about product sustainability are accurate and backed by evidence. 

Periodically updated to align with contemporary standards, the Green Guides offer comprehensive guidelines for environmental marketing claims, including methods for substantiating claims and ways to prevent consumer deception.

Better Cotton Initiative's Input to FTC Guidelines

Better Cotton actively participated in the ongoing review process, striving to ensure that the FTC's guidelines acknowledge the agricultural aspect of cotton production and recognize progress at the field level. 

The organization's Claims Framework, a key component of the Better Cotton Standard System (BCSS), assists eligible members in transparently and credibly communicating their commitment to Better Cotton.

Recos

While supporting the FTC's initiative to establish a common framework for credible and accurate sustainability communication by US companies, Better Cotton recommends enhancing the existing guidance. 

Rather than mandating a single standardized methodology, such as lifecycle analysis (LCA) or product environmental footprints (PEF), for substantiating claims, Better Cotton suggests including examples of substantiation using various methods. 

It argues that no one-size-fits-all methodology can adequately cover all relevant impact categories for every product type.

Navigating Environmental Claims

Furthermore, implementing a single methodology like LCA poses challenges when applied to an agricultural context. If the revised Guides adopt this approach, it would hinder trusted sustainability schemes and their labels from providing environmental marketing claims for their members. 

Better Cotton advocates for flexibility in substantiation methods to accommodate diverse products and impact categories, ensuring a fair competitive environment for businesses while empowering them to communicate ambitious sustainability goals to an increasingly eco-conscious consumer base.

Better Cotton Initiative (BCI): SDGs are central to the 2030 Agenda for Sustainable Development

BCI benchmarks Greek certification as equivalent to its own standards; Through the Better Cotton Standard System, the sector aims to embed social, environmental, and economic sustainability into cotton production around the globe. 

Better Cotton embraces the SDGs holistically and is inspired to be part of a global community working to make the world a better place.

Vision:

Better Cotton Initiative (BCI) aspires to achieve global sustainability in cotton production, ensuring that all cotton is cultivated using sustainable practices.

Mission

BCI's mission is to enhance worldwide cotton production for the benefit of farmers, the environment, and the industry's future. 

BCI fosters collaboration among stakeholders across the cotton supply chain, driving measurable and ongoing improvements in environmental impact, the well-being of farming communities, and the economic growth of cotton-producing regions.

Insights

Recognizing the interconnected nature of the cotton industry and its stakeholders, BCI emphasizes cooperation and shared responsibility. 

By instigating positive and lasting changes, BCI addresses environmental and social challenges associated with cotton production.

Technical Analysis

BCI employs sustainable practices encompassing pesticide reduction, water conservation, biodiversity protection, and improved livelihoods for cotton farmers. Through its comprehensive framework, BCI facilitates the adoption of these practices and encourages continuous improvement. 

This approach aligns with BCI's mission to transform the cotton industry into a more sustainable and equitable sector.

Scope of BCI

The Better Cotton Initiative (BCI) has recently conducted a comprehensive study in India, in collaboration with Wageningen University and Research from 2019 to 2022, to assess the impact of their program on cotton farming. 

The study, titled 'Towards more sustainable cotton farming in India,' highlights the remarkable benefits experienced by Better Cotton farmers in the region. 

By implementing BCI's recommended agricultural practices, these farmers have achieved notable improvements in profitability, reduced reliance on synthetic inputs, and overall sustainability in their farming methods.

Construct

The findings of the study provide compelling evidence of the positive outcomes resulting from the adoption of Better Cotton's sustainable practices. 

Notably, the implementation of these practices has led to enhanced financial viability for cotton farmers, contributing to their long-term economic stability. 

By embracing environmentally friendly techniques, farmers have been able to decrease their dependence on synthetic inputs, thereby minimizing their environmental impact and promoting ecological balance.

Helicopter view

Furthermore, the study emphasizes the holistic approach of the Better Cotton program, which prioritizes not only economic gains but also ecological preservation and social well-being. 

By following the recommended practices, Better Cotton farmers actively contribute to the preservation of natural resources, the reduction of negative impacts on ecosystems, and the promotion of biodiversity.

The research conducted by Wageningen University and Research serves as a significant milestone in validating the effectiveness and value of the Better Cotton program in India. 

Providing valuable insights

It offers valuable insights for policymakers, stakeholders, and the agricultural community, providing a roadmap for promoting sustainable farming practices and ensuring the long-term resilience of the cotton industry.

The study's findings not only highlight the benefits for Better Cotton farmers but also underscore the potential for broader adoption of sustainable practices within the cotton industry. 

By embracing the principles and guidelines set by Better Cotton, the entire sector can strive towards a more sustainable and environmentally conscious approach to cotton farming, benefiting farmers, consumers, and the planet.

Sustainable Synergy

As the Better Cotton program continues to grow and make an impact, studies like these serve as a reminder of the transformative power of sustainable farming practices. 

By supporting and empowering farmers to adopt sustainable approaches, initiatives such as Better Cotton play a crucial role in reshaping the cotton industry and paving the way for a greener and socially responsible future.

Better Cotton, the largest cotton sustainability initiative in the world, has updated its Principles & Criteria (P&C) to ensure continuous improvement and sustainability impact at the field-level.

The P&C establishes the requirements farmers must comply with to obtain a license and sell their cotton as “Better Cotton.” More than two million farmers worldwide hold a license under this initiative.

Latest Textile Events

20 May 2023, Mumbai

According to a report by Maximize Market Research, the global tracksuit market recorded a size of USD 9.37 billion in 2022 and is expected to exhibit a compound annual growth rate (CAGR) of 7.6 percent from 2023 to 2029, reaching USD 15.95 billion by end of the forecast period.
More about it
The tracksuit market has witnessed significant growth in recent years due to various factors. Tracksuits, comprising a jacket or sweatshirt along with matching pants, are versatile ensembles primarily designed for athletic or casual wear.
Their comfort, flexibility, and stylish appeal have contributed to their rising popularity among individuals engaged in sports activities, fitness enthusiasts, and those seeking trendy yet relaxed outfits.
Growth levers
The increasing focus on health and wellness has played a crucial role in driving the tracksuit market. As people become more health-conscious, there has been a surge in sports and fitness activities, resulting in a higher demand for appropriate clothing like tracksuits.
What is trending
In terms of regional analysis, North America emerged as the leading player in 2022, fueled by remarkable growth in the demand for tracksuits within the sports industry. The region has witnessed a rise in the adoption of active lifestyles and fitness trends, leading to an increased interest in sports, gym workouts, and outdoor activities.

In 2020, the men's segment emerged as the dominant force, accounting for more than half of the global market share and expected to continue growing at a CAGR of 7.1% throughout the forecast period.
The fair sex
Moreover, the market has witnessed a surge in the fragmented female apparel segment, with female consumers embracing tracksuits as fashionable athleisure products.
Tracksuits, comprising trousers and jackets, have traditionally been associated with the sports industry but have now found favor as fashionable casual wear due to their comfort and flexibility. They are crafted using materials that facilitate rapid sweat evaporation, ensuring long-lasting freshness for the wearer.

Shedding light

The article aims at providing valuable insights about the given segment with technical analysis for the readers by sharing hard data points. 

The research methodology employed a combination of primary and secondary research methods to gather valuable insights into customer behavior, preferences, and market trends, ensuring a comprehensive and reliable analysis.
The market size of tracksuits reached a noteworthy value of USD 9.37 billion in 2022. 
Maximize Market Research, a leading global market research firm has earlier released a comprehensive competitive intelligence report on the "Tracksuits Market." 
What keeps it ticking
The rising participation in sports and fitness activities has been a major driving force behind the increased demand for tracksuits.
The adoption of athleisure clothing as office wear has also significantly contributed to the overall growth of the tracksuit market.

The numerous advantages offered by athleisure clothing, including weather protection, moisture-wicking, thermal insulation, lightweight, and ease of care, have made it particularly popular among young consumers.
The malaise of category
Nevertheless, the market has faced challenges due to the proliferation of counterfeit athleisure brands.

These brands have gained popularity in price-sensitive developing economies, adversely impacting the sales of genuine athleisure brands. Counterfeit products are typically of inferior quality and can lead to inconvenience and safety issues, resulting in negative customer perceptions.
Snapshot
The tracksuit market is segmented based on product, end-use, sales channel, and region.

In 2020, cotton tracksuits commanded the largest market share, primarily due to their absorbent properties and rapid drying capabilities. However, competition from synthetic fibers such as polyester and polypropylene has resulted in a decline in the use of cotton tracksuits over time.
Disruptions
The global tracksuit market has also been adversely affected by the COVID-19 pandemic. The pandemic has triggered disruptions in the supply chain, leading to temporary shortages and increased prices due to high demand and limited supply.
Despite the challenges posed by the COVID-19 pandemic and counterfeit brands, the tracksuit market continues to offer substantial growth opportunities driven by increased participation in fitness activities, evolving fashion trends, and the widespread adoption of athleisure wear. While cotton tracksuits have traditionally dominated the market, the competition from synthetic fibers is intensifying.
The Role of Technology
Technological advancements, such as the utilization of the Optitex system, have played a crucial role in the design and development of new tracksuit products. This system allows designers to predict and rectify potential design and manufacturing errors before the production phase.
Different strokes for different folks
The tracksuit market can be further segmented based on fabric type, end-users, and sales channels. Cotton tracksuits currently hold the largest market share due to their exceptional comfort, durability, and moisture-wicking properties.
The male segment dominates the market, driven by men's preference for comfortable yet attractive clothing. Supermarkets and hypermarkets currently dominate the sales channel, although e-commerce is rapidly gaining importance in the tracksuit market.
Some interesting developments in the Indian Apparel space
Fashion and lifestyle brand House of Masaba has stepped into athleisure for the first time with the launch of a new brightly coloured tracksuit line.
Featuring four of the brand’s signature bright, fusion style patterns, the tracksuits present streetwear take on designer and brand founder Masaba Gupta’s vibrant, feminine aesthetic.
Brightspot
Worth the try; The projected growth of the tracksuit market indicates a promising future for the industry. As the demand for tracksuits continues to rise, manufacturers and retailers should focus on providing innovative designs, materials, and sizing options to cater to diverse consumer preferences.
Additionally, expanding e-commerce channels and strategic partnerships with sports and fitness brands can help capitalize on the growing market potential.

Latest Textile Events

18 May 2023, Mumbai

Social media has become a powerful tool for apparel companies to extend their selling promotional campaigns and boost sales.

By leveraging various social media platforms, retailers can create personalized customer journeys based on age groups and socioeconomic levels, allowing them to develop effective strategies for selling their products.

What all you need to know

It's crucial for apparel retailers not to rely solely on a single social platform but instead understand what works best where, when, and how.
Tailwinds
Leading the social media bandwagon are platforms like Facebook, Instagram, and TikTok. Analysts predict that social media-driven orders in the US alone could reach $130 billion by 2026, with even higher figures anticipated in Asian countries.
Mark Zuckerberg's announcement of Facebook's foray into e-commerce in 2019, followed by the launch of features like Checkout and Shops, provided retail companies with the opportunity to engage directly with customers at various stages of the customer lifecycle, enabling global sales of apparel and accessories.
The pandemic was a catalyst
The pandemic further accelerated the growth of social commerce, as shopping shifted predominantly online. Even in the post-pandemic era, apparel brands are learning to integrate social commerce intelligently without cannibalizing their own website sales.
The global retail market recognizes the power and reach of influencer marketing, with analysts projecting a 25% annual growth of the Indian retail market, making it a Rs 2,000 crore industry by 2025.
Retailers worldwide are collaborating with macro and micro-influencers to generate buzz around products, drive sales, and create customized promo codes and discounts.
TikTok generation
In Asia, platforms like TikTok, Pinterest, and Poshmark are particularly popular among younger generations, and they continue to enhance their commercial features.

Instagram, in particular, has become a valuable platform for apparel retailers, facilitating social selling through impulse buying and peer pressure.
Markets in Asia, with their large populations of aspirational youth, have witnessed successful integration of social media and e-commerce, while sales in the West have seen slower growth.
Brands such as Perelel, Modern Picnic, and Rhone have leveraged Instagram and other live-selling platforms to advertise products and launch new collections, tapping into the power of social media influencers.
Transitional idea
Social media has significantly transformed communication patterns, especially among technologically inclined millennials. This articlr delves into the impact of social media on business communications, specifically focusing on the fashion apparel and accessories industries.
Employing a social constructivist perspective and an inductive and embedded case study strategy, the study explores how the evolution of social media platforms has influenced brand perceptions.
Shaping the future
Drawing upon social identity theory, the paper emphasizes the role of fashion brands' online presence in shaping customers' social identities through brand associations.

It reveals that customers develop perceptions of brands based on the functional and symbolic benefits promised by these brands on social media platforms. This underscores the importance of social media in fostering brand-customer relationships and enriching social identities.
Observations
While the study concentrates on specialized marketing activity in the UK, conducting a broader international study would enhance the generalizability of the findings. The practical implications of the paper lie in comprehending the roles of social media and identity in designing effective marketing communication programs.
Multinational corporations have embraced social media platforms to contribute content to their followers, reflecting the influence of social media on contemporary business practices.
The research methodology involved reaching out to potential participants through social networking sites, emails, and telephone. A total of 22 participants, with an average age of 26, agreed to take part and provided valuable insights through open-ended questionnaires and in-depth interviews.
The study highlights the evolving marketing landscape shaped by social media interactions among consumers.

Businesses actively engage with social media platforms to gauge consumer responses, as these interactions and discussions shape brand image and influence purchase intentions.
The study uncovers that firm-created content affects the functional brand image, while user-generated content impacts brand awareness and hedonic brand image. Ultimately, brand attitude and purchase intention are influenced by brand awareness and hedonic brand image.
Youthful & divergent demographics
Asia has witnessed the fusion of social media and e-commerce, with sales through social platforms surpassing $400 billion in China compared to $53 billion in the US in 2022, according to Coresight Research.
Live shopping, where brands sell products through live streams and engage with audiences in real-time, accounted for $190 billion in online sales in China last year, whereas it was only $20 billion in the US.

Analysts suggest that embracing live shopping in the US could increase brand popularity and strengthen connections with both new and returning customers.
Maximizing Brand Impact in Evolving Social Media
Brands now recognize the growing influence of social platforms in boosting online sales.

With the majority of social media users being millennials who are comfortable with online shopping, brands must understand that they are already operating within the realm where consumers spend their time.
The key lies in intelligently converting that time into actions that lead to sales and ensure the success of their business.

By harnessing the potential of social media, apparel retailers can tap into this consumer base and keep their cash registers ringing.

Latest Textile Events

17 May 2023, Mumbai

The Indian textile and apparel industry's sales and EBIDTA drastically decreased in the first half of FY 21. However, there have been indications of a remarkable rebound as of Q2 FY21. The covid-19 pandemic hurt the textile industry's sales and profitability.
Historical view
Due to the pandemic, the Wazir Textile Index (WTI) had a sharp decline in revenues and EBIDTA in H1 FY21. Compared to H1 FY20, overall sales in H1 FY21 decreased by 36%. Compared to H1 FY20, the overall EBITDA fell by 58% in the first half of FY21. Costs associated with labor and raw materials (RM) fell by 36% and 23%, respectively, over the same period.
About the market performance of the Indian textiles industry, the most recent edition of the WTI, which includes the highlights of the cumulative financial performance of the top Indian textile businesses, has recently been released for H1 FY21.
Snapshot
The WTI reports that the combined sales of the top 10 companies were $12,934 crore in the first quarter of FY21 as opposed to $20,235 crore in the same period last year, a decrease of 36%.

For the top corporations chosen, the average EBITDA margin fell by 4.5 percentage points in H1 FY21 compared to H1 FY20. Compared to the same time in the prior fiscal year, the average personnel cost climbed by 2.3 percentage points in H1 FY21, while the average RM cost declined by 0.3 percentage points.
India's GDP shrank by a record 15.8% in the first half of FY21, falling from $71.3 lakh crore same as last year to $60 lakh crore.
Titbits
Comparing H1 FY21 to H1 FY20, the average Index of Industrial Production (IIP) for garments declined by 47%, while that for textiles experienced a significant decline of 44%. Compared to H1 FY20, the Wholesale Price Index (WPI) for textiles fell by 4% in H1 FY21, while the WPI for garments fell by 0.4%.
The exports of textiles and apparel (T&A) fell by 29% from H1 FY20 to $11.9 billion in H1 FY21. The most significant drops, at 49% and 39%, were seen in the exports of filament and clothing, respectively. With a combined share of 57%, the US, EU-28, and UAE continue to be India's leading export markets for T&A products.
Due to an increase in cotton exports in response to the US embargo on acquiring cotton goods from China, fiber exports in Q2 FY21 showed a considerable recovery of 78% yearly. Exports of home textiles experienced a steady recovery in Q2, driven by solid hygiene and wellness demand in the US and EU.
The current crisis has caused the clothing industry to undergo a "refresh" period. The stakeholders never anticipated the pandemic's duration or effects. As change is necessary for every industry, it is time to deal with the crisis using several managerial methods to help it recover.
This section offers a series of recommendations especially suited for the Indian context while considering the industry's size. An extensive value chain may be seen in the Indian market.

The economy sustains everything, from the primary component to the ultimate consumer.
Big box shops significantly increased their market share in the past ten years because they were better at designing fashion products and had higher social standing.
The winner takes it all
Major markets in major cities were taken over by foreign brands, forcing domestic brands to relocate to smaller towns to stay in business. Through its Make in India (2014) efforts, the Indian government has consistently emphasized domestic goods.
These programs were developed to support Indian entrepreneurs and fight against imports and foreign brands. A present shift in the market serves as a good illustration; due to the pandemic, Indian firms have completely stopped importing goods from China.
Spar over borders
Due to political unrest, 118 Chinese apps, including TikTok and Shareit, were also blocked. Consumer attitude toward local brands has been sparked across industries by this movement.

Still, for businesses to capture market share, they must create fashionable goods that are both trendy and unique.
With a population of over a billion, the Indian consumer market is pretty sizable. The industry may experience typical growth in the desired amount of time if provided with the correct goods.
The entire value chain will begin to recover from the crisis and stop depending on imports once local fashion products become popular in the market.

Latest Textile Events