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Optimism fuels growth this festival season

14 September 2022, Mumbai:

India is regarded as the global festivity capital given the secular, vibrant democracy we have & been known to celebrate all festivals with colour & gusto. Broadly if we were to define the festivity/festive period, conventionally it is the Winter season which ushers in many multi-coloured festivals celebrated Pan-India starting from sometimes as early as June and lasting till the Diwali week or new normal is unstated extended run till new year eve.
Festivity & its fervour
E-commerce firms are expected to log a 28% year-on-year growth in sales at USD 11.8-billion during the festive month this year, and in 2021 overall online retail GMV (gross merchandise value) of $52 billion is likely to grow by 30% hitting $68 billion in 2022. The growth is expected to be driven by the doubling of online shoppers during festive sales as against 2018. ahead of festivity as it sees that in the 1st week itself, the sales are likely to hit around USD 5.9 billion. Additionally, the quick YOY comparison of 28% rise V/s corresponding period of USD 4.8$Bn gives a big heart a Redseer report said recently.
Revenge buying drives retail sales
As a back-of-envelope calculation given sales triggers festivity fuels consumerism and impulse buying. Albeit the demand forecast at the granularity level cannot be a straight line in terms of the category mix as pre-festive months/festivity unfolds & evolves year in and year out.
Who doesn't want to celebrate? On the back of economic recovery and improving business & consumer confidence Who doesn't want to celebrate? These newfound expectations will be the key to driving sales revenues for brands during the festive season leading to an increase in volume sales.
The secular trend of witnessing non-discrete consumer spending is mirrored by E-commerce majors Flipkart and Amazon India experienced a strong start to this year's festive sale earlier this week. It is driven by synergies of better deals and new launches ahead of festivity in some of the categories where the forecast is as high as 4x growth in the number of online shoppers from 2018.
Digital adoption
As an anecdotal, observation season shoppers' journey begins with fashion promoting the participation of fashion-led players in the festive sales this year well supported by first-time shoppers and enthusiasts alike all on the back of the accelerated digital adoption and increasing digital penetration deep down leading to a goldilocks kind of a scenario.
Affordability Quotient
In layman's terms, What it means is to know what exactly can you afford exactly. The affordability quotient plays an important role in consumers' buying decisions and is a major catalyst in driving realty demand. On the back of this heightened optimism, brands are buying into these hopes & are expecting the expanding customer base to reflect incremental sales amid the unfolding festival sales period.
Supply cannot be behind demand
Given that currently, India is the strongest & fastest growing market as most of its macroeconomic variables are pretty stable. In some sense today India is a proxy for China's growth and has the potential of becoming a global growth engine in the coming years.
Given this demand tailwinds, brands are upping their ante this festival to make hay when optimism sun shines.
Additionally, considering the new initiative's having the ability to move the needle being noticed in the marketplace such as the launch of new e-commerce models such as live/video commerce will help strengthen sales/volume metrics driving further eyeballs during the festive period. So how come the outcomes be disappointing?
The growth in festive sales is a function of heightened footfalls at the offline retail & pupil dilating eyeballs at e-commerce platforms & resulting in impressive outcomes like the overall online retail GMV (Gross Merchandise Value), having clocked USD 52 billion in 2021, & further to inch up as much by 30% clocking USD 68 billion or thereabouts in 2022, asserts Redseer in its recent report. Sanjay Kothari, Associate Partner at Redseer Strategy Consultants alludes, "The doubling of online shoppers during the festive season is majorly due to increasing awareness of the festive sales among the shoppers".
Most of the brands we are talking to echo the spirit of festivity alluding that," We are seeing strong booking trends & expecting this season to be strong despite of inflationary/cost pressures and hoping optimism will realise.

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Regulating ESG & Textile Industry

11 September 2022, Mumbai:

The complex landscape of conflicting sustainability reporting frameworks and standards that direct businesses and investors in ESG disclosure may soon become more apparent. In November, Glasgow will play host to COP26, the 26th U.N. Climate Change Conference.

The International Sustainability Standards Board will be established by the time it starts by the IFRS Foundation, which is in charge of setting international accounting standards. The new ISSB will advise businesses on what sustainability disclosures to include in their financial statements to inform investors better.

Overview of the EU framework 

A whole alphabet soup of regulations is coming out of the EU this year, potentially significantly altering the landscape of sustainable investment in Europe. These regulations include SFDR, CSRD, and green taxonomy. The EU surpassed all in developing an international sustainability policy in 2018 with the release of its sustainable finance action plan.

Making investments in the environment, society, and government more transparent and improving transparency was vital to that plan. The Sustainable Finance Disclosure Regulation, or SFDR, resulted from that.

The US is starting to take its efforts to regulate steering investments toward more ESG-friendly initiatives, while Europe is setting the example by prioritizing a sustainable finance system at the top of its agenda.

Although there are a variety of ESG regulatory frameworks in the Asia Pacific (APAC), general trends point to better data and disclosures. "Although there aren't any explicit new laws in place right now, the asset management sector has to take action right away to prepare for the influx of data on climate risk that it will soon receive for all assets it manages and the rising need for climate-related disclosures.

Concerns around ESG

Asset managers should take into account a more comprehensive ESG approach by putting in place an operational framework with governance and supervision at its heart, including suitable monitoring and surveillance controls and procedures linked to ESG, and using data that is consistent, similar, and trustworthy to calculate the return to shareholders.

The TCFD framework will be the foundation for the SEC's upcoming climate-related disclosure requirements, which are expected to be extensive, industry-specific, and probably obligatory. To assure regulatory readiness and facilitate the transition to the forthcoming wave of regulation, asset managers should take proactive actions.

The new task for supply chain managers in the textile and footwear sectors is to ensure that their suppliers adhere to ESG criteria, particularly those that assess workers' rights and working conditions.

Concerns about exploitation and forced labor are rising, even though this problem is not new for the apparel/clothing and footwear industry—it has been over 25 years since campaigners successfully pressed Nike to address working conditions for women at its suppliers' factories.

Finer Details

Forcible labor and other aspects of ESG are becoming significant compliance concerns for many large firms due to increased pressure from NGOs, regulations in the UK, California, and planned legislation in New York, as well as these three states' laws.

Investors and activists are pressuring big firms to report and reduce the greenhouse gas (GHG) emissions, air, water, and other effects caused in their supply chains due to growing worries about climate change and other environmental consequences.

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Textile Industry & the ESG

07 September 2022, Mumbai:

All corporate stakeholders highly emphasize their commitments to the environment, society, and governance (ESG). These stakeholders, who range from investors to consumers, have made it plain that they want companies to be proactive in addressing ESG risks and opportunities as part of their entire business plan.

In reality, the demand from the stakeholders for business leaders to develop sustainability practices that benefit not just the bottom line but also have a more significant social impact has pushed this interest to a breaking point. Notwithstanding that the textile & apparel/garment sector is one of the biggest job creators and significant forex earners for most of the economies.
Long-term ESG vision
Studies that indicate stakeholders consider ESG accomplishments to be a crucial component of company performance support these demands. Businesses offering ESG more effectively are likely to perform better on traditional metrics. This is why ESG efforts are intensifying, and sustainability is integrating into all phases of the supply chain, from recycling garbage and using eco-friendly raw materials to training suppliers. This affects all industries, and the textile sector is no different.
How to get ESG right for the textile industry
Due to its longstanding reputation as a significant polluter, the textile sector is under pressure to become sustainable, enhance worker safety, and protect consumers' right to make informed decisions. The textile supply chain includes sourcing, production, processing, fabric maintenance, and packing, all of which generate hazardous effluents. All of this must be considered when creating and carrying out mitigation strategies.
Launching the Extended Producer Responsibility (EPR) program was a significant advancement. The regulation has elevated ESG requirements across industries and gives manufacturers a sizable financial and physical duty for collecting and disposing of post-consumer trash. This has shown us the importance of ESG innovation in addressing global sustainability issues.
Fast Fashion & ESG
The textile industry is changing. Fast fashion, which has come across & seen momentum, and uptake since the 1990s, is posed with greater scrutiny as lenders/investors and end-consumers in the ever-conscious globe weigh up the environmental cost of “disposable/use & throw” apparel/garments. The changing investor demands and consumer behaviour is driving a sustainable rise in the share of such apparel/clothes that ought to be manufactured in nothing short of sustainable ways.
Green compliance: Why anyone should invest
Companies are driven to push an agenda that puts sustainability, social good, and inclusiveness on the same level as profitability and growth by cultural and legislative forces. The necessity of utilizing corporate skills to address actual issues in the real world is essential to this strategy. The EPR is vital at the post-consumer stage as well. More & more manufacturers have gradually agreed to support a reverse collection system and recycling of post-consumer trash.
Greenwashing malaise
As per industry studies, Greenwashing is driving our descent into climate catastrophe. The environment gains by recovering the resources embedded in the garbage and reintroducing them into the system. Additionally, it guards against the terrible practice of "greenwashing," in which a business portrays itself as environmentally conscientious only for marketing purposes while failing to have an impact through its sustainability initiatives.
Carbon Footprint of Textiles
One of the research gate reports states," The textile industry accounts for about 10% of total carbon emissions and has been identified as the fifth largest contributor of carbon footprints". With a focus on lowering or balancing its carbon footprint, the textile sector has taken the lead in making a genuine difference. Responsible sourcing and farming are essential components of ESG activities. This includes producing eco-friendly packaging and regenerative organic farming.
Textile businesses could imitate the post-harvest manufacturing process, which uses recycled water, sustainable energy, and effective operations to create eco-friendly fabrics. Packaging should also include recycled plastic.

The initiatives go well beyond environmentally friendly material manufacture and recycling. Along with that, there have been additional transformations from conventional to renewable energy sources.
Each sector needs a long-term ESG vision.
In reality, how the textile sector uses resources, recycles goods, reduces waste, and influences the community will determine its very future. The industry's future structure and character will depend on how it reacts to this need.
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