19th October 2021, Mumbai:
For plus-size men and women across the country, the Future Group's All Plus Size shop has released a limited-edition holiday season collection.
To promote its current collection, the company has developed a campaign with two body-positive influencers basking in the festive splendour. For ladies, the selection includes Zari embroidered kurtas or royal foil print flowing skirts, while for males, kurtas, jackets, shirts, and more are available.
"The Christmas period for all of us is the time to enjoy fashion and flaunt it in style, so why should the plus size not join the party?" asked Pawan Sarda, chief marketing officer of Future Group, in a statement. We feel that all bodies are beautiful, and that now is the moment for everyone to up their fashion ante and be gloriously joyful."
"Everyone has always believed that fashion is for everyone and beauty can never be confined to a body type," said Rajeev Singh, business head at All Plus Size Store. And the holiday season is the perfect time to dress up and celebrate your genuine self."
With 81 exclusive-brand locations and a strong online presence, All Plus Size was founded in 2005 and is now India's leading plus-size apparel retail brand.