Antar Agni, an Indian fashion company, has opened its first flagship store in New Delhi
29th September 2021, Mumbai:
Ujjawal Dubey, an Indian designer, has inaugurated the first Antar Agni flagship store. Dubey's brand Antar Agni, which has been identified with exquisite textiles in flowing expression and draperies that place the wearer's personality at the center since 2014, has re-imagined the expression of fashion and personality.
Antar Agni's first flagship retail store, located in Delhi's Ladoo Sarai neighborhood, is a single-level, 2,500-square-foot space designed by Nimisha Sharma's The Joint Studio.
The shop brings to life an environment with no boundaries and walls that flow into one another.
The shop, like Antar Agni's clothes, draws inspiration from the natural environment and expresses a sense of serenity. Dubey was ecstatic to utilize Agrocrete, an environmentally friendly cement derived from agricultural waste rather than paint, and earthy tiles that echoed the palette with modern furnishings.
All of these decisions were taken in order to keep the energy flowing in a setting that shied away from the traditional frantic retail experience. The Antar Agni flagship shop, which is open from 11 a.m. to 7 p.m., has debuted with a festive collection of kurtas, waistcoats, and bandhgalas.
To connect consumers with the brand's concept, the doors opened with a stock of Antar Agni's timeless favorites and a limited-time edition of new items. “This launch excites us tremendously. We've never been fans of going with the flow, and as a company, we're always searching for new challenges.
These trying moments, as well as the passage of time, served as motivation and a reminder to maintain our morale and energy high by making Antar Agni's physical place a reality,” Ujjawal Dubey remarked. Antar Agni opposes the trend to start on a new journey in a year when fashion enthusiasts have had nothing to celebrate. Ujjawal Dubey has always worked with fabric, allowing it to speak for itself and architecting its natural ebb and flow to engage the user in a discussion.
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