Bewakoof.com onboards actors 'Sidharth Malhotra & Fatima Sana Shaikh' for digital promotion

12 November 2021, Mumbai:

Bewakoof is set to roll out its latest digital promotion campaign of the brand across its digital platforms by signing celebs 'Sidharth Malhotra & Fatima Sana Shaikh'.

The Bollywood actors duo to be visible in the Bewakoof latest collection in a digital campaign that goes live instantly. The formal theme of the campaign is "Never Change".

Notably, the campaign is poised to feature actor Sahil Vaid too.

The brand here has presented its all-new tagline, 'Ho Bewakoof toh stay Bewakoc talk Never Change'. Let us make no mistake here." The signature tokenism stems from Bewakoof's core brand persona, which deciphers categorically for expressing yourself freely without any inhibitions and loose break".

CEO, Prabhkiran Singh, alludes, Bewakoof, said, "The brand has earned its place by establishing itself both in the consumer mind as well at the marketplace in the fashion industry and this new sign up is a move in the direction of consolidating the brand and leadership we continue to enjoy".

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