'Clovia' looks at tech adaptation to meet customer needs

13th August 2021, Mumbai:

Neha Kant, Founder, Clovia, believes, the brand can meet the needs of its customers across the country through advanced tech adaptation. As per an Exchange4media report, Clovia has successfully built a rich user profiling model to processes over 150 million data points across 2.8 million users every night. 

The brand uses data to improve its product, supply-chain, distribution as well as post-purchase customer services. It is accessible to customers not only through its website, on-call customer service, and app, but also through direct engagement via Whatsapp to make the overall experience smooth and effective, and time-efficient.

Clovia also has an AI chatbot, named a Bra-Bot. It handles a host of issues like helping users to make a purchase, updating order & delivery status or guiding to policies, FAQs or sizing suggestions. Along with the big tech and AI-led features, Clovia offers user-friendly tools like the Curve Fit test, Dress to bra match and Bra Bro - a tool that helps men decide the right gift for their better halves.

WATCH: https://www.youtube.com/watch?v=hUhU2k2v8N4

Clovia recently ventured into the personal care range of products under Clovia Botaniqa. The range aims to provide solution-based, ayurvedic products, enriched in natural extracts and goodness of essential oils in addressing skin and hair care solutions. The brand has collaborated with tennis player Sania Mirza for marketing the new range.

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