05 March 2022, Mumbai:
Kamal Haasan’s recently launched fashion line ‘KH House of Khaddar’ aims to uplift the lives of handloom weavers in India by modernizing Khadi to suit the youth’s sensibilities by presenting it in a chic new avatar.
Capitalizing on the favorable response from customers and critics, KH House of Khaddar was showcased at the Paris Fashion Week to putting a made in India brand on the global fashion map.
To create a brand that appealed to the youth using Khadi needed designs and colour palettes keeping today’s fashion and styles in mind and it wouldn’t have been possible without the brands co-founder, designer and stylist Amritha Ram.
ALSO READ: Kamal Haasan launches clothing label 'KH House of Khaddar'
The designer’s vision to give khadi a complete makeover that resonates with today’s fashion-forward men and women has contributed immensely to the brand’s popularity.
Amritha Ram, Designer, and Creative Head say, With Paris Fashion Week (PFW), KH House of Khaddar is proudly presenting khadi denim.
The brand dyed the khadi in pop colors for the event.
RELATED ARTICLE KH House of Khaddar welcomes Fashion Sustainability Bill
Join our community on Linkedin
