Kamal Haasan launches clothing label 'KH House of Khaddar'

18 November 2021, Mumbai:

Actor Kamal Haasan has launched his ethnic wear fashion label House of Khaddar. The actor has collaborated with designer Amritha Ram for the collection. The newly launched product line will be available to customers from across the globe on the brand’s exclusive website.

The brand wants people to understand the concepts of inclusivity and fluidity since these are increasingly important conversations, given the current environment. As a designer, Amritha Ram has sustainability on her mind.

She feels it is a responsibility and that if we consume less, the world will become more sustainable. The greatest joy for her in putting together this collection is to be able to create a kind of fashion democracy.

The idea behind House of Khaddar which also includes a fragrance line, is to create a clothing that flaunts Khadi as a textile.

House of Khaddar aims at showcasing the fabric in a chic, cool and modern avatar that will appeal to the youth of the nation. The label also aims at uplifting and bettering the lives of handloom weavers in India. The fragrance line is inspired by the ancient use of scent in every religious ceremony or prayer.

Amritha Ram is an Indian fashion costume designer, television host and entrepreneur, who has worked on Tamil and Telugu language films.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage