Reliance Retail acquires Sri Lanka-based brand 'Amante'

Reliance Retail acquires Sri Lanka-based brand 'Amante'

15 November 2021, Mumbai:

Reliance Retail Ventures Limited (RRVL) has bought the lingerie brand Amante from Sri Lanka-based MAS Holdings. With this venture, RRVL hopes to offer Indian customers world-class product quality and greater choices in this segment.

Amante is a high-quality, design-led fashion and lifestyle brand. Amanté’s fashion proposition is style, comfort, and value in lingerie for the modern Asian woman. Its product portfolio is designed with a focus on the unique contours of the South Asian silhouette.

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Amanté, launched by MAS in 2007, is engaged in retail and wholesale distribution of premium lingerie. The products are sold through company-owned stores and multi-brand outlets as well as through its e-commerce channels across India and Sri Lanka. RRVL will continue to collaborate and partner with MAS to leverage its design-to-delivery capabilities in sustainable manufacturing and product innovation.

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Last year, RRVL had acquired a minority stake in Actoserba Active Wholesale, which owns and operates the online lingerie store Zivame. In October, RRVL acquired a 52 percent stake in veteran couturier Ritu Kumar’s firm Ritika.

Besides, Reliance Brands has plans to pick a 40 percent minority stake in renowned fashion designer Manish Malhotra’s MM Styles.

RRVL, a subsidiary of the Mukesh Ambani-led Reliance Industries, is the holding company of all the retail companies of the Reliance Group.

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