Sabyasachi Mukherjee launches traditional wear range on Instagram

12 March 2022, Mumbai:

Designer Sabyasachi Mukherjee turned to social media to showcase its new traditional wear collection.

Mukherjee launched his latest bridal wear collection with a display of photos and videos on Instagram on March 10. Titled, ‘Heritage Bridal’.

The collection puts classic bridal aesthetics front and center with copious amounts of red and gold and glittering embellishments.

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The collection also features an array of bridal jewelry from Mukherjee’s jewellery line.

The jewelry harked back to antique craftsmanship and the large-scale pieces featured lashings of diamonds and gemstones.

For most brides, wedding jewelry isn’t just an investment, it’s an heirloom that can become part of a legacy that transcends time, adds Mukherjee.

The ancient and nearly forgotten techniques of this new jewelry range like double jadai, langar- pohai, and naqash provides an insight into the jewelry worn by our ancestors, adds Mukherjee.

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CREDITS: Fashion Network.