Fashion

All Stories

Fashion 21-08-2021

The ‘ABOF' of Indian clothing behemoth Aditya Birla Fashion and Retail is linked to e-commerce platforms

21th August 2021, Mumbai:

ABOF (all about fashion), a fashion brand owned by Aditya Birla Fashion and Retail Limited (ABFRL), is now available for purchase through third-party vendors on e-commerce platforms like Flipkart and Myntra. ABOF caters to young people aged 18 to 25, with 600+ styles and the greatest in-house fashionable clothing.

Every month, ABOF releases two new collections, making it a go-to online destination for best-in-fashion buying and trend spotting. ABOF offers a comprehensive range of apparel for both men and women, with over 600 stylish goods and styles. The brand intends to extend its range in the areas of children's clothing and accessories.

By using Flipkart and Myntra's extensive networks, the firm hopes to expand its reach across India, allowing customers to access a wide selection of the brand's worldwide trends-inspired collections. “At ABOF, we strive to deliver high-fashion products to the young and make them available to them from the comfort of their homes or portable devices with a wonderful shopping experience,” said Manish Singhai, Chief Operating Officer, ABOF, Aditya Birla Fashion, and Retail Limited. This partnership with the Flipkart Group has the potential to boost India's clothing sector and change the youth fashion and athleisure market. The partnership will expand ABOF, Flipkart, and Myntra's reach by providing the latest trends in a variety of categories for men and women at affordable prices.”

https://www.linkedin.com/feed/update/urn:li:activity:6834837180234440704

“We are pleased to strengthen our partnership with ABFRL for the introduction of ‘ABOF,' which meets the rising need for affordable high-fashion streetwear,” said Nishit Garg, Vice President, Flipkart Fashion. As we aim to serve a wide variety of customer demands in fashion, this launch elevates our current strategic collaboration. Consumers will be able to access the newest ‘runway' trends on a regular basis with the introduction of ABOF, with new designs accessible every month.” “The ABFRL Group has been an enabling partner in Myntra's journey of generating value for our consumers, and the introduction of ABOF on our platform today is a major milestone,” said Ayyappan Rajagopal, Chief Business Officer, Myntra.

YouTube Channel https://www.youtube.com/c/DFUPublications/videos

TOP 5:

Fashion 21-08-2021

The ‘ABOF' of Indian clothing behemoth Aditya Birla Fashion and Retail is linked to e-commerce platforms

H&M launches resale platform specifically for the Canadian market

21st August 2021, Mumbai:

Swedish fashion retailer H&M has launched a new resale platform specifically for the Canadian market. H&M Rewear is a one-stop digital customer to customer (C2C) resale destination where Canadians can buy and sell any piece of clothing from any brand.

The H&M Rewear platform will allow sellers to search H&M products directly by putting in the product number found on the care label which then will give them access to pictures, descriptions, color from previous seasons through the H&M search bar. Additionally, H&M Rewear, which is being launched together with resale-as-a-service (RaaS) technology company Reflaunt, will advise sellers on prices through its price recommendation algorithm, helping the sellers determine the best competitive price and optimize their chances of selling.

H&M Canada will offer its sellers two ways of receiving payment. Sellers will have the choice between direct deposit or receiving an H&M gift card with an added 20 per cent value that can be redeemed at H&M online and in store. H&M Canada will also offer its members the option to resell their past purchases in one click through its "smart button."

TOP 5:

Fashion 21-08-2021

H&M launches resale platform specifically for the Canadian market

Nykaa (India) is planning an initial public offering (IPO) with a valuation of $4.5 billion

18th August 2021, Mumbai:

Nykaa, an India-based multi-brand cosmetics and fashion store, will conduct an initial public offering (IPO) later this fiscal year with a valuation of US $ 4.5 billion, a significant increase from its previous valuation of over US $ 3 billion.

A jump in sales and profit, owing to a large increase in people buying online during the COVID-19 epidemic, has boosted the retailer's total worth.

Nykaa, India's top player in the market, has submitted a regulatory filing with the SEBI, indicating that it wants to sell up to 43 million shares for 5.25 billion rupees (about $70.8 million).

Nykaa, India's largest omnichannel marketplace for women, was founded in 2012 and has around 15 million registered members. A total of 1.5 million orders are processed each month by the cosmetic shop. Since its start, Nykaa has expanded its offerings to include men's, luxury, and private label beauty verticals, as well as fashion, jewelry, and home décor items.

Nykaa is one of the rare start-ups to file for an IPO after reporting a profit, and its registration with the SEBI is being hailed as a watershed moment for Indian markets. Nykaa is also one of the few Indian firms managed by a woman, Falguni Nayar, a banker-turned-entrepreneur and the company's Founder and Chief Executive Officer.

Despite the epidemic, Nykaa's approach is viewed as opportune by industry observers in a market dominated by global companies — US e-commerce giants Amazon and Walmart-owned Flipkart, as well as Sephora in brick-and-mortar.

NYKAA To Expand Footprint in Experiential Marketing; CEO Reveals More - India News & Updates on EVENTFAQS

https://www.linkedin.com/feed/update/urn:li:activity:6833747731354320896

TOP 5:

Fashion 18-08-2021

Nykaa (India) is planning an initial public offering (IPO) with a valuation of $4.5 billion

Sabyasachi, an Indian designer, has apologized for the reaction he has received as a result of his partnership with H&M

17th August 2021, Mumbai:

Following controversy over a partnership with fast-fashion retailer H&M, well-known fashion designer Sabyasachi Mukherjee has apologized. His collection was recently offered in collaboration with H&M, a renowned apparel shop.

The collection was called ‘Wanderlust,' and it included floral patterns and mint colors on texture-rich apparel to honor and represent Indian roots. Because the website failed shortly after the garment line was introduced, and most of the goods were sold out, the designer was mocked on social media and received criticism.

“I was ecstatic when H&M approached me with the notion of collaborating, even if it was only for this one time because it meant I could finally reach out to the huge Sabyasachi clan around the world. For me, the entire purpose of our cooperation was dream fulfillment.

That's why I created a wide selection so that everyone might find something they like. Keeping this in mind, we were able to create in large quantities. “I was extremely clear and emphatic that there would be no VIP previews and no exclusions - everyone would have democratic access to the collection,” he said on Instagram.

“It's one of those things that you just can't predict, even if you have the finest forecasting, data team, supply chain, and logistics. I understand that many people are dissatisfied, and I apologize profusely. I'm certain that I'll be able to develop a future business model that meets this need,” he added.

Sabyasachi collabs with high-street fashion brand, outrageously priced; trolled, Entertainment News | wionews.com

TOP 5:

Fashion 17-08-2021

Sabyasachi, an Indian designer, has apologized for the reaction he has received as a result of his partnership with H&M

Metro Brands, a footwear retailer, has filed IPO papers with the Securities and Exchange Board of India (Sebi)

21th August 2021, Mumbai:

Metro Brands Ltd, a footwear retailer, has filed initial documents with Sebi, the capital markets regulator, to acquire money through an initial public offering (IPO).

As per the draught red herring prospectus, the IPO would include a fresh issuance of equity shares worth Rs 250 crore and an offer-for-sale (OFS) of 21,900,100 equity shares by selling shareholders (DRHP).

A pre-IPO investment of up to Rs 10 crore would be considered by the firm. The size of the new issue will be lowered if this placement is finished.

The proceeds of the new issuance will be used to fund expenses for the company's new stores under the "Metro," "Mochi," "Walkway," and "Crocs" brands, as well as general business reasons. The Indian footwear store, funded by ace investor Rakesh Jhunjhunwala, is aimed at the economy, mid, and luxury sectors of the market. The firm established its first Metro store in Mumbai way back in 1955 and has since developed into a one-stop-shop for all footwear requirements, selling a broad selection of branded items for men, women, unisex, and children, as well as for any occasion including casual and formal occasions.

https://www.linkedin.com/feed/update/urn:li:activity:6834821169129033728

As of March 20, 2021, the firm had 586 shops in 134 cities throughout 29 Indian states and union territories. Merchant bankers Axis Capital, Ambit, DAM Capital Advisors, Equirus Capital, ICICI Securities, and Motilal Oswal Investment Advisors have been mandated to assist the business on its initial public offering.

Securities and Exchange Board of India (SEBI) - Working, History, Functions and Powers

TOP 5:

Fashion 21-08-2021

Metro Brands, a footwear retailer, has filed IPO papers with the Securities and Exchange Board of India (Sebi)

Wendell Rodricks launches new collection at COMO Designers’ Collective

Designer Wendell Rodricks brand launched his latest collection Sea Glass at the COMO Designers’ Collective held in Porvorim, North Goa. Inspired by the hues of sea glass pebbles, the new collection focuses on handloom cotton. The epitome of ‘resort chic’, the collection features timeless styles, cut from 100-count khadi handloom cotton, in a range of colors, including mist white, Fiji yellow, coral pink, Belize and mineral greys, touched with accents of deep-sea blue and dark waters. Every of these pieces can be worn season after season with already-paired separates or the ones in your wardrobe.

The launch event was attended by designers Pallav Ojha & Neha Asthana, Jerome Marell, Monty Sally, Nolan Mascarenhas, Ashish Kapur, Samira Sheth, Tatiana Lebedinets, Manisha Khanna, Sheetal Pai Kane and Jyoti Saxena, Joe and Odette Mascarenhas Crystal Lobo and Maharukh Desa, etc.

Neha Asthana Co-founder & Head-Fashion, COMO Designers Collective says, in addition to this collection, the collective also aims to curate the best of ‘WR Classics’, which represents the signature simplicity and elegant silhouettes of Wendell Rodricks

Abhishek Agarwal, Founder and CEO, Purple Style Labs, adds, the Wendell Rodricks’ label, continues to bring the designer’s incredibly stylish yet wearable fashion crafted carefully with luxurious, fluid and breathable fabrics to both men and women.

Fashion 17-08-2021

Wendell Rodricks launches new collection at COMO Designers’ Collective

Sabyasachi on his partnership with H&M: "I designed a broad variety so that everyone could acquire something"

16th August 2021, Mumbai:

The latest collaboration between fashion designer Sabyasachi Mukherjee and H&M has gotten mixed reviews. Many people thought the selection was expensive, with a cotton saree for Rs 9,999 attracting the most attention.

However, the collection was quickly sold out. In response to the feedback, the designer recently released a statement explaining why he decided to take on the project. Sabyasachi's formal statement was posted on Instagram. “After receiving thousands of emails and letters, I felt compelled to address the disappointment that many of you have experienced,” he said.

“When H&M initially approached me with the concept of the collaboration, I was really pleased that I could finally reach out to the huge Sabyasachi tribe globally, even if it was just for this once,” the designer said of his choice to partner with H&M. I knew they had the resources and connections to pull it off. And then it occurred.” Sabyasachi described the partnership as a "dream come true" for him. “I was extremely explicit and adamant that there would be no VIP previews or exceptions–everyone would have equal access to the collection.” What better way to do it than on the internet?” The response was not just "overwhelming," but "simply puzzling," according to the designer.

“It wasn't just about how soon it sold out in India; it was about how quickly it sold out globally. And, like the majority of you, I had to deal with obstinate carts and crushing applications... I understand that many people are dissatisfied, and I apologize profusely.

I'm certain that I'll be able to develop a future business strategy that meets this need.” “My pet gripe was that we were labeled a manufacturing country globally,” he continued. I've always wanted to shatter the glass ceiling on my own terms... Every single one of us has a market-ready product, and the key to unlocking it is to just be ourselves. Regardless of who you are. Shamelessly.”

Sabyasachi x H&M | H&M US

TOP 5:

Fashion 16-08-2021

Sabyasachi on his partnership with H&M: "I designed a broad variety so that everyone could acquire something"

Nandani Creation 'Women’s ethnic wear' to expand with 250 new employees Fashion

Women’s ethnic wear firm, Nandani Creation plans to hire over 250 people as part of its offline expansion program entailing an investment of Rs 10 crore. The company plans to increase its offline stores to up to 25 by the end of 2023. It has already opened two offline stores in the past few months.

Popularly known and identified in the apparel market by the brand name 'Jaipurkurti.com', Nandani Creation has changed its symbol on NSE from NANDANI to JAIPURKURT.

The symbol is the face of the company, its products, or offerings and develops the connection with the customers.

Nandani Creation has established the brand JaipurKurti.com since its incorporation Rajasthan has proved to be a source of inspiration for the company to come up with the ethnic wear brand JaipurKurti.com. It was created to explore the varied dynamics of Indian ethnic wear, presenting this heritage to modern women at its widest range.

Fashion 19-08-2021

Nandani Creation 'Women’s ethnic wear' to expand with 250 new employees Fashion

Skechers’ Arch Fit Footwear range offers ultimate comfort for men and women

17th August 2021, Mumbai:

The Autumn Winter 2021 collection of Arch Fit styles by Skechers, offers a wide range of shoe categories, from casual to fitness, for ultimate comfort in every situation. The supportive pairs are available for both men and women, They are thoughtfully designed for people who are always on the move. The expanded line of arch support footwear builds on the initial success of Skechers Arch Fit sneakers launched earlier this year in India.

Skechers Arch Fit footwear is synonymous with convenience and comfort, providing enhanced arch support in everyday footwear favorites from sneakers to sandals. The Skechers Arch Fit system helps to mold to your foot to reduce shock and increase weight dispersion for all-day comfort. Every shoe from the collection is lightweight and features the podiatrist-designed shape developed with 20 years of data and 120,000 unweighted foot scans.

Select pairs also feature a variety of trademarked Skechers comfort technologies and design elements, from high-rebound Comfort Pillar Technology for added support in GOwalk Arch Fit styles to lightweight and responsive Ultra Go® cushioning in Max Cushioning Arch Fit sneakers.

TOP 5:

Fashion 17-08-2021

Skechers’ Arch Fit Footwear range offers ultimate comfort for men and women

'Clovia' looks at tech adaptation to meet customer needs

13th August 2021, Mumbai:

Neha Kant, Founder, Clovia, believes, the brand can meet the needs of its customers across the country through advanced tech adaptation. As per an Exchange4media report, Clovia has successfully built a rich user profiling model to processes over 150 million data points across 2.8 million users every night.

The brand uses data to improve its product, supply-chain, distribution as well as post-purchase customer services. It is accessible to customers not only through its website, on-call customer service, and app, but also through direct engagement via Whatsapp to make the overall experience smooth and effective, and time-efficient.

Clovia also has an AI chatbot, named a Bra-Bot. It handles a host of issues like helping users to make a purchase, updating order & delivery status or guiding to policies, FAQs or sizing suggestions. Along with the big tech and AI-led features, Clovia offers user-friendly tools like the Curve Fit test, Dress to bra match and Bra Bro - a tool that helps men decide the right gift for their better halves.

WATCH: https://www.youtube.com/watch?v=hUhU2k2v8N4

Clovia recently ventured into the personal care range of products under Clovia Botaniqa. The range aims to provide solution-based, ayurvedic products, enriched in natural extracts and goodness of essential oils in addressing skin and hair care solutions. The brand has collaborated with tennis player Sania Mirza for marketing the new range.

Find A Clovia Store