Brands-To-Retail 07-08-2021 Hits: 2471

Beyond Yoga, an athletic clothing company will be acquired by Levi Strauss

Brands-To-Retail 07-08-2021 Hits: 2471

Levi's

Brands-To-Retail 07-08-2021 Hits: 2471

6TH AUG 2021, MUMBAI:

Beyond Yoga, which focuses on body positive gear, will operate as a separate business and may add more than $100 million to Levi Strauss' net revenue in fiscal 2022, according to the firm.

Levi Strauss & Co. said on Thursday that it will acquire Beyond Yoga, a clothing company, for an unknown sum, as it seeks to extend its position in the profitable leggings category, which grew in popularity during the COVID-19 epidemic. During pandemic-related lockdowns that confined people indoors, fashion shops like American Eagle Outfitters Inc and Abercrombie & Fitch Co have been increasing their exposure to the type of clothes that can be worn at home, such as shorts and tanks.

Beyond Yoga, which focuses on body positive gear, will operate as a separate business and may add more than $100 million to Levi Strauss' net revenue in fiscal 2022, according to the firm. Levi's stock soared last month as the firm predicted a high full-year profit, boosted by a faster-than-expected resurgence in demand for its denim, shirts, and jackets.

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