'Swatantra' launches men’s casual wear brand Sundarbanns

23 March 2022, Mumbai:

A fast emerging group of digital-first brands launched in 2019, Swtantra Brands has launched a casual men's wear brand-Sundarbanns.

Sundarbanns targets the fast-growing, design-conscious urban population seeking unique and differentiated products.

The brand taps quality fabrics, unique colors, differentiated trims and accessories for the social media powered generation.

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Aditya Ranjan Sinha Roy, CEO & Co-Founder, Swtantra Brands says, Sundarbanns concentrates solely on these pain points to deliver a product significantly superior than its competitors.

The brand adds unique trims and new colors to men’s wardrobes.

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It also experiments with new fabrics that enable it to stand out amongst a plethora of brands. As a part of its expansion plans, Swatantra Brands recently launched its own website and is collaborating with large marketplaces to launch the brand in upcoming months.

The company aims to penetrate the western wear market from its existing established brands in the ethnic space, Swtantra & Triyah. It also plans to launch a new women’s wear brand Cleorra soon.

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