Van Heusen: Expands footprint in Innerwear & Athleisure
30 March 2023, Mumbai
Van Heusen Innerwear & Athleisure, a brand under Aditya Birla Fashion and Retail Ltd., has opened its flagship women's exclusive intimates store in Jayanagar, Bangalore.
The store features Van Heusen's extensive collection of lingerie, active, athleisure, and loungewear for women, making it a one-stop destination for their everyday needs.
The store aims to deliver a premium shopping experience with innovative and stylish products starting at INR 269. The brand's CEO, Puneet Kumar Malik, stated that the store is dedicated to building stronger connections with female consumers and providing innovative solutions that cater to their evolving lifestyles.
The launch of the store was marked with a Zumba session and a styling session led by celebrity stylist Esha Amiin.
Van Heusen Innerwear offers an extensive range of products available across a network of 160+ exclusive stores, 31,000+ multi-brand outlets, and major large-format retail chains.
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