Allen Solly women’s Denim range ‘Own Your Shape’ campaign comes up
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19th October 2021, Mumbai:
Allen Solly is a brand inspiring the birth of an entirely new consumer class. Launched in India in 1993, it's edgy positioning, smart communication, and great fashion created the 'smart casuals' category in India.
Allen Solly, India’s pioneer brand in casual work-wear from Aditya Birla Fashion and Retail Ltd., The brand spotlights body positivity with its new size-inclusive denim apparel.
The campaign addresses the growing concerns– “one-size-fits-all”, as women struggle to find the perfect fit denim. Unveiling a new range of denims for women in diverse sizes with a brand new campaign ‘Own Your Shape’. With the launch of new campaign ‘Own your Shape’, the brand aims to provide stylish denim for every body type.
Mr. Anil S. Kumar, COO, Allen Solly said, “At Allen Solly, we care about the right fit for all body types. The need to move beyond ‘One Size Fit for all’ was common during our customer outreach.
He further added, “The brand strongly believes that this campaign will bring positivity among women and encourage the brand to make more such products.”
The brand caveat ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the notion of specific styles for certain body shapes and address the diverse sizes of Indian women.
Mr. Mahesh Gharat, CCO, Ogilvy South said, “When women compliment other women on their sartorial choices, it conveys a subtle but beautiful appreciation of each other. This is exactly what the film captures between these three wonderful girls.
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