Aditya Birla Fashion and Retail sets up unit in Andhra Pradesh

28 December 2021, Mumbai:

Aditya Birla Fashion and Retail will set up a greenfield garment manufacturing unit in Andhra Pradesh at an investment of Rs 110 crores. The factory is likely to provide employment to about 2100 people, mostly women. The hope is to develop it into a major garment hub employing some 20,000 women. A model housing colony which can house 25,000 people will come up near the garment manufacturing unit, making it convenient for women employees.

With revenue of Rs 5,249 crores and spanning a retail space of 8.4 million square feet, Aditya Birla Fashion and Retail is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. It brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion and Lifestyle and Pantaloons, creating a synergistic core that act as the nucleus of the fashion businesses of the Aditya Birla Group. As a fashion conglomerate, the group has a strong network of 3,212 brand stores across the country. It is present across 31,000 multi-brand outlets and 6,800 point of sales in department stores across India. It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England.

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