Clear focus on value segment helps Snapdeal grow
27 December 2021, Mumbai:
Snapdeal is focusing on the value-conscious segment. Fashion, home and kitchen, and beauty and personal care account for 90 per cent of the e-commerce company’s sales. Snapdeal’s delivered units have grown 86 per cent over the last two quarters. Its net merchandise value also grew 82 per cent over the last two quarters.
As more Indians, particularly from Tier II and III cities, are now shopping online, Snapdeal has enabled users to buy in their local language. The Snapdeal app is available in different languages to engage with customers. Over 70 per cent users are from outside Tier II towns. For the six month period, 13 per cent, 14 per cent and 72 per cent of its shipped units were purchased by buyers in metros, Tier I and II cities respectively. Also, 99 per cent of the company’s orders come through mobile phones. More than 95 per cent of the products sold on Snapdeal are below Rs 1000. The average selling price on Snapdeal is below Rs 500. About 77 per cent of lifestyle retail demand in India is from the value segment, which represents the total addressable market for players in the value segment. Value lifestyle retail is growing by 15 per cent a year.
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