27 December 2021, Mumbai:
Lifestyle is having a sale. The retailers is offering 50 per cent off and more on exciting deals on the latest styles across top fashion brands covering apparel, beauty, watches, fragrances, footwear, handbags, and accessories. Fashion shoppers can look at giving their wardrobes a stylish makeover as Lifestyle offers compelling discounts across categories for men, women and children. Customers can choose from Lifestyle's strong portfolio of brands. The sale will be valid across all Lifestyle stores, online and on the Lifestyle app.
Lifestyle will open seven to eight stores a year for the next two or three years. All these stores will come up inside malls. As of now the department chain has 78 stores in the country. The retailer also wants to increase the contribution of e-commerce to total sales from three per cent now to 15 per cent over the next four years. With this in mind, Lifestyle’s 10 private labels will be sold through Flipkart and Myntra. The retailer is also expanding its private label range across brands. Almost 40 per cent of Lifestyle’s sales are from private labels. Lifestyle has also decided to focus on social media to attract the attention of younger consumers who often buy online.
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