27 December 2021, Mumbai:
Meesho aims at offering 50 million products by December 2022. Over the next year, the company will continue to fuel discoverability of hyper-local businesses and products, make e-commerce accessible to value-conscious customers. Bluetooth headphones, choppers and peelers topped shopping charts on Meesho this year.
Over 45 lakh bluetooth headphones and 17 lakh choppers and peelers were sold in 2021. Saris, kurtis and kurtas and printed bedsheets were among the top five products sold this year. Port Blair stocked up on kitchen towels and lingerie was the most ordered product in Goa. Srinagar’s favorite product was onion hair oil and mangalsutras were a favorite in Hyderabad.
Meesho witnessed a 15-fold growth in direct-to-platform customers over the previous year. In 2021, 71 per cent of all new users came from Tier III regions.
Meesho saw its seller base grow to four lakh in 2021, with the highest participation coming from Gujarat, Delhi, Rajasthan, Uttar Pradesh and Maharashtra. While sellers ensured customers had affordable access to their most-loved products, Meesho helped them scale their online business by announcing an industry-first zero per cent commission model in July 2021. As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping the landscape of Indian e-commerce.
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