Victoria’s Secret launches India e-commerce store

25 December 2021, Mumbai:

Lingerie, accessories, and beauty brand Victoria’s Secret has launched a dedicated e-commerce store for the Indian market in partnership with franchisee Major Brands. The website focuses on its range of beauty products.

Victoria’s Secret’s new India e-commerce store features its line of fragrances, handbags and accessories, beauty products, and ‘Pink Beauty’ brand. The website does not currently stock its lingerie range. The web-store stocks a range of luggage and passport covers in its ‘Travel Store’ segment and fragrance gift boxes in its ‘Gifts’ section.

“While the brand enters the market with a digital focus on the beauty business, Victoria’s Secret and Major Brands have confirmed plans to launch [a] full assortment lingerie brick and mortar stores in Mumbai in Summer, 2022,” said Victoria’s Secret in a statement, Man’s World India reported.

FASHION NETWORK (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage