Victoria’s Secret launches India e-commerce store
25 December 2021, Mumbai:
Lingerie, accessories, and beauty brand Victoria’s Secret has launched a dedicated e-commerce store for the Indian market in partnership with franchisee Major Brands. The website focuses on its range of beauty products.
Victoria’s Secret’s new India e-commerce store features its line of fragrances, handbags and accessories, beauty products, and ‘Pink Beauty’ brand. The website does not currently stock its lingerie range. The web-store stocks a range of luggage and passport covers in its ‘Travel Store’ segment and fragrance gift boxes in its ‘Gifts’ section.
“While the brand enters the market with a digital focus on the beauty business, Victoria’s Secret and Major Brands have confirmed plans to launch [a] full assortment lingerie brick and mortar stores in Mumbai in Summer, 2022,” said Victoria’s Secret in a statement, Man’s World India reported.
FASHION NETWORK (The news article has not been edited by DFU Publications staff)
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