House of Masaba has launched a new dedicated range of kaftans for intimate weddings and the new ‘normal.’
As per Fashion Network, the range features the brand’s signature bold and ethnic-inspired prints. It provides a bridge between loungewear and occasion wear as consumer tastes shift due to the pandemic.
Metallic details on the prints and subtle embellishments give the kaftans a formal spin and floaty sleeves and slits give the kaftans a youthful feel. The kaftan line has launched on the brand’s dedicated e-commerce store as well as in its flagship outlets across the country.
House of Masaba has reopened its flagship stores in Delhi, Gurugram, Hyderabad, Bengaluru, Mumbai, and Kolkata. The stores have reopened with full health and safety measures in place and contactless shopping options. The brand is also holding 50 percent off sales across its retail outlets to boost sales post-reopening.
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