11 December 2025, Mumbai
Fashion and lifestyle brand Superdry has launched its new performance-wear category, Superdry Sport, in the Indian market.
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This move is a strategic effort to capture ...
07 October 2025, Mumbai
Global fashion and lifestyle brand Superdry unveiled its Autumn-Winter 2025 (AW25) collection in India with an exclusive launch event at its flagship store in the Jio World Drive ...
03 August 2024, Mumbai
Reliance Retail plans to expand the Superdry brand into the athleisure segment, positioning it to compete directly with leading sportswear brands like Nike, Adidas, and Asics. ...
Men’s and women’s casual wear brand Superdry has expanded its brick-and-mortar in Benglauru with a new exclusive brand outlet in the Phoenix Mall of Asia.
Designed to mix technology with in-store engagement, ...
Reliance Brands Limited (RBL) has inked a groundbreaking joint venture agreement with UK-based Superdry PLC, marking a pivotal moment in their long-standing partnership. The deal, executed through RBL' ...
05 October 2023, Mumbai
A Strategic Move to Expand in South Asia
Reliance Brands UK (RBUK) and Superdry have established a joint venture, with RBUK holding a 76% stake and Superdry retaining a 24% ...
04 October 2023, Mumbai
In Brief
A Strategic Move to Expand in South Asia
Reliance Brands UK (RBUK) and Superdry have established a joint venture, with RBUK holding a 76% stake and Superdry retaining ...
26 May 2023, Mumbai
British casual wear brand Superdry has inaugurated its exclusive brand outlet in Model Town, Jalandhar. The store offers a wide range of men's and women's western wear, accessories, ...
03 December 2022, Mumbai
Actor Kartik Aryan is a brand ambassador for Superdry. He will represent the brand in India, speaking to younger consumers within this market and helping target an audience ...
... premium apparel. The hike to 18 per cent GST for garments above Rs 2,500 puts brands like Zara, Levi’s, Lacoste, and Superdry in a difficult spot. For global retailers, India’s premium fashion market is ...
27 February 2025, Mumbai
Global brands like Nike, Tommy Hilfiger, Calvin Klein, Armani Exchange, Superdry, and Woodland may soon resume importing premium footwear to India as the government has started ...
... Azorte, Yousta, Gap, and Superdry, through a shop-in-shop model. The future of the 450 other local and global brands currently sold at Centro remains uncertain.
Centro was launched in September 2022, ...
... secured exclusive distribution rights for Replay in 2018, positioning it alongside other high-profile denim brands in its portfolio, including Diesel, Gas, Armani, and Superdry.
India’s youthful population ...
... Jeans, Levi’s, R&B, Allen Solly, Van Heusen, Go Colors, and Superdry. Lulu Mall is part of a nationwide network of shopping centers developed by Lulu Group, with locations in cities like Lucknow, Thiruvananthapuram, ...
... and Superdry.
Centro, which competes with brands like Shoppers Stop and Lifestyle International, currently stocks around 450 brands. This move comes amid a slowdown in India’s retail growth, with a 4 ...
... manager at Reliance Brands, where he spearheaded marketing for Superdry in India.
His role covered brand marketing, digital strategies, visual merchandising, events, and PR. He has also held senior positions ...
... represents over 50 international brands such as Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers, and Steve Madden, further solidifying its position in the global fashion landscape. ...