- 1. Biba’s upcoming collections includes trendy outfits with ethnicwear
- (Brands-To-Retail)
- 9th Aug 2021, Mumbai: Synonymous with pretty women in Punjabi, homegrown ethnic wear brand BIBA was launched in 1988. In the last 33 years, the brand has grown from a ‘home grown’ product into a national ...
- Created on 09 August 2021
- 2. Nandani Creation leverages Reliance Network to scale omnichannel ethnic wear reach
- (Apparel)
- 25 April 2026, Mumbai The parent company of Jaipur Kurti, Nandani Creation has entered into a significant retail partnership with Reliance Fashion Factory to distribute its ethnic collections across ...
- Created on 25 April 2026
- 3. Lakshita capitalizes on premiumization as Indian ethnic wear market grows
- (Apparel)
- 25 March 2026, Mumbai The Indian ethnic wear segment is currently undergoing a significant transition, with projections indicating the market will reach $28 billion by 2026. Within this landscape, Lakshita ...
- Created on 25 March 2026
- 4. Saree 2.0: How digital-first brands are transforming India’s ethnicwear sector
- (Apparel)
- ... reframed the saree as a form of self-expression rather than obligation. Quick commerce and the rise of instant ethnicwear Perhaps the most unexpected development in the sector has been the emergence ...
- Created on 20 March 2026
- 5. KKCL forays into ethnicwear with launch of new brand ‘Punya’
- (Apparel)
- 17 October 2025, Mumbai Renowned owner of fashion brands like Killer, LawmanPg3, Integriti and Easies, Kewal Kiran Clothing (KKCL), has forayed into the ethnicwear market with the launch of its newest ...
- Created on 17 October 2025
- 6. Kurta Nation: Why men’s ethnic wear is becoming India’s daily style choice
- (Apparel)
- 21 August 2025, Mumbai Indian men’s ethnic wear, once confined to festive wardrobes and ceremonial occasions, has entered into the mainstream of modern fashion. What was once a category driven by ...
- Created on 21 August 2025
- 7. Not just for weddings anymore, Indian ethnic wear gets a Gen Z makeover
- (Lifestyle)
- For decades, India’s ethnic wear space was dominated by a single, resplendent narrative: bridal finery, festivity, and opulence. Think zardozi-laden lehengas, elaborate anarkalis, and silk saris fit for ...
- Created on 30 July 2025
- 8. Koskii launches ‘Big Birthday Bash’ sale with 40% discounts on all collections
- (Apparel)
- To commemorate its 9th anniversary this month, popular ethnic and occasionwear brand, Koskii has launched a ‘Big Birthday Bash’ sale offering discounts of upto 40 per cent on its collections with an ...
- Created on 11 June 2025
- 9. Jaypore partners Shobitam to retail brand’s exclusive saree collections
- (Apparel)
- 17 January 2025, Mumbai An artisanal lifestyle brand under Aditya Birla Fashion and Retail, Jaypore has collaborated with leading direct-to-customer ethnic fashion brand, Shobitam. This partnership ...
- Created on 17 January 2025
- 10. 26th BFW showcases collections by 15 designers
- (Apparel)
- ... an exquisite couture collection of Indian ethnic wear. Characterised by intricate patchwork, his designs reflected his belief that 'personalised clothing leads to responsible fashion.' Titled Priya Udyāna ...
- Created on 02 September 2024
- 11. Libas showcases casual and festive collections at 8th Lulu Fashion Week
- (Fashion)
- An ethnic fashion brand, Libas showcased its spring-summer casual and festive collections at the 8th Lulu Fashion Week. Held at the Lulu Mall in Kochi and Trivandrum, the Lulu Fashion Week gave fashion ...
- Created on 23 May 2024
- 12. Kurta Catastrophe: Why big brands like Bestseller struggle in Indian men's ethnic wea
- (Apparel)
- The recent closure of Indifusion, a men's ethnic wear brand acquired by retail giant Bestseller, throws light on the complexities of the Indian ethnic wear market for established western brands. Despite ...
- Created on 01 May 2024
- 13. Les Petits Launches New Range of Kids' Collections for Raksha Bandhan
- (Retail)
- 31 August 2023, Mumbai Luxury fashion brand Les Petits has launched a new range of kids' collections for Raksha Bandhan. The collection features a mix of ethnic and party wear, designed to resonate with ...
- Created on 31 August 2023
- 14. Biba unveils chic ethnic outlets nationwide
- (Brands-To-Retail)
- 09 August 2023, Mumbai Women's ethnic wear and lifestyle brand, Biba, has expanded its retail reach by opening four exclusive outlets in Ballari, Vadodara, Mangalore, and Kannur. With these new stores, ...
- Created on 09 August 2023
- 15. India’s Ethnic Wear Goes Global
- (Article)
- 27 July 2023, Mumbai Bollywood Buzz: Global Rise of Indian Ethnic Wear The global rise of Indian ethnic wear is driven by Bollywood's influence & grandeur, international celebrities embracing Indian ...
- Created on 27 July 2023
- 16. Indian ethnic wear transcends borders as its popularity grows globally
- (Apparel)
- 26 July 2023, Mumbai India’s clothing influence transcends borders, especially ethnic wear. The grandeur of Bollywood, regular Indian events abroad, and international stars strutting around Indian venues ...
- Created on 26 July 2023
- 17. Myntra launches ethnic wear app
- (Apparel)
- 08 February 2023, Mumbai Myntra has launched Runway Icons. This is a dedicated store on the app, to enable easy discovery of curated premium ethnicwear for its consumers. With an increased focus on ...
- Created on 08 February 2023
- 18. Ethnic Wear: Truly Fledgling Make In India Story
- (Article)
- 30 June 2022, Mumbai: Jotting down a few fascinating make-in-India stories with the ethnic wears. There have been several start-ups and growing trends in the Indian ethnic wear industry. There has ...
- Created on 30 June 2022
- 19. Ethnic Wear: Truly Fledgling Make In India Story
- (Article)
- 30 June 2022, Mumbai: Jotting down a few fascinating make-in-India stories with the ethnic wears. There have been several start-ups and growing trends in the Indian ethnic wear industry. There has ...
- Created on 30 June 2022
- 20. 'Global Ethnicwear Market' register 6% annual growt
- (Apparel)
- 14 December 2021, Mumbai: The global ethnic wear market is growing at six per cent a year, says a ResearchAndMarkets.com study. The ethnic wear market is expected to witness a CAGR of 6.3 per cent from ...
- Created on 14 December 2021
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