BIBA Fashion is set to open its first Australian store at Westfield Fountain Gate in Melbourne on September 12, marking a new phase in the overseas expansion of one of India’s established ethnicwear retailers. The outlet will bring BIBA’s women’s ethnic and occasionwear collections closer to Australian consumers, particularly the country’s sizeable Indian-origin customer base.
The move comes as BIBA strengthens physical retail alongside its digital international business. Its Australian website already carries hundreds of Autumn/Winter 2026 products, including cotton kurtas, suit sets and anarkalis, indicating that the market is being served with a localized online assortment ahead of the store launch.
Store growth remains central to BIBA’s strategy
Australia adds to BIBA’s international presence in markets including the US, Canada, UAE and Malaysia. Domestically, the company has been pursuing an aggressive store rollout, with reports in 2026 pointing to a target of 100 additional stores during the year.
The expansion follows management’s stated ambition of 15–20 per cent annual revenue growth as demand for ethnicwear improves. BIBA reported FY24 revenue of about Rs 769 crore, while FY2025 financial data compiled by Tofler indicates revenue of Rs 790.4 crore and EBITDA of Rs 54.2 crore.
Affordable premium drives the next phase
BIBA is also broadening its customer proposition through newer collections and Biba NXT, aimed at younger consumers with contemporary silhouettes. Its Melbourne launch therefore serves as both an international retail test and an opportunity to position Indian fashion as everyday and occasion-led apparel rather than a niche diaspora purchase.
Offering women’s ethnic, fusion and contemporary apparel
Founded in 1988, BIBA sells women’s ethnic, fusion and contemporary apparel, including kurtas, suit sets and dresses. It operates more than 430 stores across 150 Indian cities and has expanded into overseas markets. The company is targeting sustained double-digit growth, supported by continued store additions and younger-focused formats.
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